tag:blogger.com,1999:blog-56984568546225092532024-03-19T02:53:35.553-07:00INNOVATIVE MOBILE SOLUTIONSTELiBrahma Indiahttp://www.blogger.com/profile/00528876120300176484noreply@blogger.comBlogger40125tag:blogger.com,1999:blog-5698456854622509253.post-8611387966503459292010-03-17T01:33:00.000-07:002010-03-19T23:35:59.677-07:00Invite to participate in our growth<style type="text/css"> <!-- @page { margin: 0.79in } P { margin-bottom: 0.08in } A:link { so-language: zxx } --> </style> <p style="margin-bottom: 0.2in;" align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">TELiBrahma is a leader in mobile solutions space with special focus on marketing and advertising. TELiBrahma focuses on “Delivering rich media engagements with targeted consumers”. We do so by targeting specific verticals and consumer segments and delivering the same over BluFi network owned and operated by us. Some of the salient aspects of TELiBrahma include </span></span> </p> <ul><li><p style="margin-bottom: 0in;" align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">Worlds largest network away from the operator (2000+ locations, 2M+ consumers)</span></span></p> </li><li><p style="margin-bottom: 0in;" align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">Solutions deployed in CCD, Barista, Shoppers stop, Reliance, Leading malls and others</span></span></p> </li><li><p style="margin-bottom: 0in;" align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">Solutions for Ford, Toyota, Benz, Maruti, GM, Tata, Mahindra, Cabury’s. Coco cola, GSK, HSBC, Nike, Nokia, LG, HSBC, USL, Disney amongst many</span></span></p> </li><li><p style="margin-bottom: 0in;" align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">Worlds only augmented Reality Solution that works on all handsets</span></span></p> </li><li><p align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">10+ patents, Several international awards ( Including Redherring global 100, advertising related awards)</span></span></p> </li></ul> <p style="margin-left: 0.5in;" align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">TELiBrahma, to fuel our growth strategy wants to expand its innovation base. All the below job profiles carry industry standard remuneration, Attractive ESOP’s and an accelerated career path.</span></span><span style="color:#1f497d;"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;"> </span></span></span> </p> <p align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;"><i><b>Available Roles</b></i></span></span></p><p align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;"><b><a href="#Product">Product Manager</a></b></span></span></p> <p align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;"><b><a href="#presales">Pre Sales Manager</a></b></span></span></p> <p align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;"><b><a href="#program">Program Manager - Campaigns</a></b></span></span></p> <p align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;"><b><a href="#operations1">BluFi Operations Manager</a></b></span></span></p> <p align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;"><b><a href="#headsales">Head Sales - Mumbai</a></b></span></span><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;"> </span></span> </p> <p align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;"><b><a href="#salesbm">Sales – Mumbai & Bangalore</a></b></span></span></p> <p align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;"><i><b>Note: There are also opening in sales, technology and marketing</b></i></span></span></p> <p align="CENTER"><a name="Product"></a><span style="font-family:Arial, sans-serif;"><span style="font-size:130%;"><b>Product Manager</b></span></span><span style="font-family:Arial, sans-serif;"><span style="font-size:130%;"> </span></span> </p> <p align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;"><br />Here is a chance for you to build solutions and products that industry talks about immediately. Our direct connect with consumers and brands will ensure that high quality products always reach out to consumers and customers immediately. You will have cool patent pending technologies, a nationwide consumer base and high energy environment to bank on. We would assure you of this role nurturing and sharpening your entrepreneurial skills </span></span> </p> <p style="margin-left: 0.5in;" align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;"><i><b><br /></b></i></span></span><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;"><i><b>Responsibility </b></i></span></span> </p> <ul><li><p align="LEFT" lang="en-US"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">Identifies possible solutions of a technology in given domain</span></span></p> </li></ul> <ul><li><p style="margin-bottom: 0in;" align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">Extensive Market Research for product specifications, road map & positioning</span></span></p> </li><li><p style="margin-bottom: 0in;" align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">Serve as the internal and external brand ambassador for the product offering</span></span></p> </li><li><p style="margin-bottom: 0in;" align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">Analyze business opportunities within a quantitative framework by market sizing, ROI models and revenue projections</span></span></p> </li><li><p style="margin-bottom: 0in;" align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">Identifies features of the product based on the target market</span></span></p> </li><li><p style="margin-bottom: 0in;" align="LEFT" lang="en-US"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">Co-ordinates for completion of the required product and demonstrations</span></span></p> </li><li><p style="margin-bottom: 0in;" align="LEFT" lang="en-US"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">Co-ordinates with sales team for pitching initial pilots</span></span></p> </li><li><p align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;"><span lang="en-US">Productization</span></span></span><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;"> </span></span><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;"><span lang="en-US">including marketing collaterals, Pricing and packaging</span></span></span></p> </li></ul> <p style="margin-left: 0.82in; text-indent: -0.25in;" align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;"><i><b>Skill sets required</b></i></span></span></p> <ul><li><p style="margin-bottom: 0in;" align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">Experience in product marketing/management</span></span></p> </li><li><p style="margin-bottom: 0in;" align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">Experience in Product conceptualization, implementation and management.</span></span></p> </li><li><p style="margin-bottom: 0in;" align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">A degree in technology (A management from a premier institute </span></span><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;"><i>is preferred) </i></span></span> </p> </li><li><p style="margin-bottom: 0in;" align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">Enthusiasm to learn and adapt to different domains and technologies</span></span></p> </li><li><p style="margin-bottom: 0in;" align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">Ability to interface effectively and establish quick credibility and confidence with: Engineering, Sales, Business Development, Design, and External Partners</span></span></p> </li><li><p style="margin-bottom: 0in;" align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">Great oral and written presentation skills</span></span></p> </li><li><p style="margin-bottom: 0in;" align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">Possess a good blend of understanding about business and technology </span></span> </p> </li><li><p align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">Possess an innate curiosity for services around mobile and internet</span></span></p> </li></ul> <p align="CENTER"><a name="presales"></a><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;"><b></b></span></span><span style="font-family:Arial, sans-serif;"><span style="font-size:130%;"><b>Pre sales Manager</b></span></span><span style="font-family:Arial, sans-serif;"><span style="font-size:130%;"> </span></span> </p> <p style="margin-left: 0.01in; margin-bottom: 0in;" align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;"><br />We are a blend of technology and marketing and no one can understand you better than we do! Here is a chance for you to move away from me too work and move in to role that gives you wider exposure. Several awards and solutions that we have built is a testimony to what a technical guy with business bent of mind can achieve. You can be part of selling solutions based on cool patent pending technologies and assured results. We would assure you of this role nurturing and sharpening your techno marketing skills much better than what many of the MBA schools can do. Note: Candidates will also have option to work on international strategies.</span></span></p> <p style="margin-left: 0.59in;" align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;"><i><b><br />Job profile</b></i></span></span></p> <ul><li><p style="margin-bottom: 0in;" align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">Identify capabilities of products and solutions that we have</span></span></p> </li><li><p style="margin-bottom: 0in;" align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">Identifies engagement solutions for a brand/ vertical segment based on the brief provided</span></span></p> </li><li><p style="margin-bottom: 0in;" align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">Creates techno commercial presentations and proposals</span></span></p> </li><li><p style="margin-bottom: 0in;" align="LEFT" lang="en-US"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">Works with sales team across the country towards sales closure </span></span> </p> </li><li><p style="margin-bottom: 0in;" align="LEFT" lang="en-US"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">Coordinates with delivery team for implementation of the solution</span></span></p></li><li><p align="LEFT" lang="en-US"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">Provides necessary feedback for development team to improve the offerings</span></span></p> </li></ul> <p style="margin-left: 1in;" align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;"><i><b></b></i></span></span></p> <p style="margin-left: 0.5in;" align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;"><i><b>Skil sets</b></i></span></span><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;"> </span></span><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;"><i><b>required</b></i></span></span></p> <ul><li><p style="margin-bottom: 0in;" align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">4-6 years of overall experience with 2years of pre sales experience</span></span></p> </li><li><p style="margin-bottom: 0in;" align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">A degree in technology and/or management</span></span></p> </li><li><p style="margin-bottom: 0in;" align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">Understanding of web and mobile applications architecture</span></span></p> </li><li><p style="margin-bottom: 0in;" align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">Experience in creating presentations and proposals</span></span></p> </li><li><p style="margin-bottom: 0in;" align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">Enthusiasm to learn and adapt to different domains and technologies</span></span></p> </li><li><p style="margin-bottom: 0in;" align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">Tech savvy with deep understanding of social networking and other internet branding technologies</span></span></p> </li><li><p align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">Any exposure to advertising and media would be highly preferred </span></span> </p> </li></ul> <p style="margin-left: 0.5in;" align="CENTER"></p> <p style="margin-left: 0.5in;" align="CENTER"><a name="program"></a><span style="font-family:Arial, sans-serif;"><span style="font-size:130%;"><b>Program manager - Campaigns</b></span></span></p> <p align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">15 projects that go live on a weekly basis defines the execution challenge that we offer. Are you bored of having people for the sake of billing? Have you bored of working on project specifications that never see the light? Are you bored of managing the same technologies and infrastructure for years? Do you believe its not about having more people that define your career but accomplishing superior results. Get exposed to real world problem of project management where you need to stitch together complex technology, Creative that define consumer experience, ever shortening time lines, multiple partners and users to execute projects that can’t be postponed or cancelled!. Take this challenge and you will discover a new person in you </span></span> </p> <p style="margin-left: 0.5in;" align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;"><i><b>Responsibilities</b></i></span></span></p> <ul><li><p style="margin-bottom: 0in;" align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;"><span lang="en-US">Sets up</span></span></span><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;"> </span></span><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;"><span lang="en-US">and supervises processes, </span></span></span> </p> </li><li><p style="margin-bottom: 0in;" align="LEFT" lang="en-US"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">Owns execution, results, report and customer satisfaction</span></span></p> </li><li><p style="margin-bottom: 0in;" align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">Execution plan and approvals</span></span></p> </li><li><p style="margin-bottom: 0in;" align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">Monitors and escalates delays</span></span></p> </li><li><p style="margin-bottom: 0in;" align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">Results management by coordinating with location, deployment and activation teams</span></span></p> </li><li><p style="margin-bottom: 0in;" align="LEFT" lang="en-US"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">Crisis management and coordination</span></span></p> </li><li><p style="margin-bottom: 0in;" align="LEFT" lang="en-US"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">Checklist management</span></span></p> </li><li><p align="LEFT" lang="en-US"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">Completely owns all campaigns and customer communication</span></span></p> </li></ul> <p style="margin-left: 0.5in;" align="LEFT"></p> <p style="margin-left: 0.5in;" align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;"><i><b>Skill sets</b></i></span></span><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;"> </span></span><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;"><i><b>required</b></i></span></span></p> <ul><li><p style="margin-bottom: 0in;" align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">Experience in managing multiple project involving multiple vendors in a SI environment</span></span></p> </li><li><p style="margin-bottom: 0in;" align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">PMI certification preferred </span></span> </p> </li><li><p style="margin-bottom: 0in;" align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">A degree in technology and/or management</span></span></p> </li><li><p style="margin-bottom: 0in;" align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">Understanding of web and mobile applications architecture</span></span></p> </li><li><p style="margin-bottom: 0in;" align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">Enthusiasm to learn and adapt to different domains and technologies</span></span></p> </li><li><p style="margin-bottom: 0in;" align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">Project and team management skills</span></span></p> </li><li><p align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">Customer front ending, reporting, risk management</span></span></p> </li></ul> <p align="LEFT"><a name="operations"></a></p> <p align="CENTER"><a name="operations1"></a><span style="font-family:Arial, sans-serif;"><span style="font-size:130%;"><b>BluFi Operations Manager</b></span></span></p> <p align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">Are you bored of managing a typical IT environment? Looking for challenges beyond a regular office? Would you get excited with the prospect of managing worlds largest mobile network away from the operators? Would you get excited with the chance of defining strategies, technology and processes to manage a network of 2000+ terminals in 20 different cities and reach to 100M+ consumers. A job where uptime but directly impacts downloads and revenue for the company. </span></span> </p> <p align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">Our culture suggests that you will drive this network with smarter tool, optimized planning and with lot more experimentation. </span></span> </p> <p style="margin-left: 0.5in;" align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;"><i><b>Job profile</b></i></span></span></p> <ul><li><p style="margin-bottom: 0in;" align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">Plans for the deployment based on the feedback from locations and campaign execution team</span></span></p> </li><li><p style="margin-bottom: 0in;" align="LEFT" lang="en-US"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">Sets processes for deployment an monitoring of network</span></span></p> </li><li><p style="margin-bottom: 0in;" align="LEFT" lang="en-US"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">Identifies tools to monitor the process and results</span></span></p> </li><li><p style="margin-bottom: 0in;" align="LEFT" lang="en-US"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">Owns SLA and ensures same is always met</span></span></p> </li><li><p style="margin-bottom: 0in;" align="LEFT" lang="en-US"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">Inventory and asset management to ensure optimum investment</span></span></p> </li><li><p align="LEFT" lang="en-US"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">Owns budget and cost management</span></span></p> </li></ul> <p style="margin-left: 0.49in;" align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;"><i><b>Skill sets</b></i></span></span><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;"> </span></span><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;"><i><b>required</b></i></span></span></p> <ul><li><p style="margin-bottom: 0in;" align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">6 years of experience in managing complex and production IT environment</span></span></p> </li><li><p style="margin-bottom: 0in;" align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">PMI certification preferred</span></span></p> </li><li><p style="margin-bottom: 0in;" align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">Experience in defining processes and tools</span></span></p> </li><li><p style="margin-bottom: 0in;" align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">Project and team management skills</span></span></p> </li><li><p align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">Experience in running a production environment</span></span></p> </li></ul> <p align="CENTER"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;"><b><br /></b></span></span><span style="font-family:Arial, sans-serif;"><span style="font-size:130%;"><b><a name="headsales"></a>Head Sales - Mumbai</b></span></span><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;"> </span></span> </p> <p style="margin-left: -0.01in;" align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">Here is a chance for you to build solutions and products that industry talks about immediately. Our direct connect with consumers and brands will ensure that high quality products always reach out to consumers and customers immediately. You will have cool patent pending technologies, a nationwide consumer base and high energy environment to bank on. We would assure you of this role nurturing and sharpening your entrepreneurial skills </span></span> </p> <p style="margin-left: 0.5in;" align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;"><b><br /></b></span></span><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;"><i><b>Responsibility </b></i></span></span> </p> <ul><li><p align="LEFT" lang="en-US"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">Identifies solutions for brands and lock them in as a long term partners </span></span> </p> </li></ul> <ul><li><p align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">Build a team that thrives in defining solutions and not selling classic media products</span></span></p> </li></ul> <ul><li><p align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">Serve as the internal and external brand ambassador for the product offering</span></span></p> </li></ul> <ul><li><p align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">Continuously engage with brands and agencies in identifying opportunities for mobile solutions</span></span></p> </li></ul> <ul><li><p align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">Constant eye on the top line-to stretch and continuously redefine goals</span></span></p> </li></ul> <ul><li><p align="LEFT" lang="en-US"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">Coordinates with sales and technology team for pitching initial pilots</span></span></p> </li></ul> <ul><li><p align="LEFT" lang="en-US"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">Also be able to manage Branch affairs </span></span> </p> </li></ul> <p style="margin-left: 0.49in;" align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;"><b></b></span></span><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;"><i><b>Skill sets required </b></i></span></span> </p> <ul><li><p align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">Experience in sales at a mid/senior level position</span></span></p> </li></ul> <ul><li><p align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">People management skills</span></span></p> </li></ul> <ul><li><p align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">Preferably a management graduate from a reputed institute</span></span></p> </li></ul> <ul><li><p align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">Enthusiasm to learn and adapt to different domains and technologies</span></span></p> </li></ul> <ul><li><p align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">Possess a good blend of understanding about business and technology </span></span> </p> </li></ul> <ul><li><p align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">Possess an innate curiosity for services around mobile and internet</span></span></p> </li></ul> <p align="CENTER"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;"></span></span><span style="font-family:Arial, sans-serif;"><span style="font-size:130%;"><b><a name="salesbm"></a>Sales - Mumbai & Bangalore</b></span></span></p> <p align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">Here is a chance for you to be part of a team whose products the industry talks about . Our direct connect with consumers and brands will ensure that high quality products always reach out to consumers and customers immediately. An organization that has cool patent pending technologies, a nationwide consumer base and a very high energy environment to bank on. We would assure you of this role nurturing and sharpening your entrepreneurial skills</span></span><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;"><i><b>.</b></i></span></span><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;"> </span></span> </p> <p style="margin-left: 0.5in;" align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;"><b></b></span></span><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;"><i><b>Responsibility </b></i></span></span> </p> <ul><li><p align="LEFT" lang="en-US"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">To build a good relationship with brands and agencies.</span></span></p> </li></ul> <ul><li><p align="LEFT" lang="en-US"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">Account management </span></span> </p> </li></ul> <ul><li><p align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">Serve as the internal and external brand ambassador for the company</span></span></p> </li></ul> <ul><li><p align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">Be part of every digital media plan of brands</span></span></p> </li></ul> <p style="margin-left: 0.51in;" align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;"></span></span><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;"><i><b>Skill sets required </b></i></span></span> </p> <ul><li><p align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">People with 2-3 years experience.</span></span></p> </li></ul> <ul><li><p align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">Preferably a management graduate from a reputed institute</span></span></p> </li></ul> <ul><li><p align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">Enthusiasm to learn and adapt to different domains and technologies</span></span></p> </li></ul> <ul><li><p align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;">Possess a good blend of understanding about business and technology </span></span> </p> </li></ul> <p align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;"><br /></span></span><span style="color:#000000;"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;"><i><b>Those who are interested are requested to send your profiles to</b></i></span></span></span><span style="color:#1f497d;"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;"><i><b> </b></i></span></span></span><span style="color:#000080;"><span lang="zxx"><u><a href="mailto:jobs@telibrahma.com"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;"><i><b>jobs@telibrahma.com</b></i></span></span></a></u></span></span><span style="color:#1f497d;"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;"><i><b> </b></i></span></span></span><span style="color:#000000;"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;"><i><b>along with following information</b></i></span></span></span><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;"> </span></span> </p> <p style="margin-left: 0.5in;" align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;"><i><b>Time required for joining</b></i></span></span></p> <p style="margin-left: 0.5in;" align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;"><i><b>Current CTC</b></i></span></span></p> <p style="margin-left: 0.5in;" align="LEFT"><span style="font-family:Arial, sans-serif;"><span style="font-size:100%;"><i><b>Linkedin, twitter and Facebook Id</b></i></span></span></p> <p style="margin-bottom: 0in;" align="LEFT"><br /></p>TELiBrahma Indiahttp://www.blogger.com/profile/00528876120300176484noreply@blogger.com3tag:blogger.com,1999:blog-5698456854622509253.post-53729801905766198252010-03-04T02:05:00.000-08:002010-03-04T02:19:44.576-08:00Welcome to HOLiBrahma!<div style="text-align: justify;">Holi is one of the colorful festivals in India! Entire team at TELiBrahma had a colorful evening during holi. We missed our colleagues from the other branches, but they have had a holi bash in their respective offices! </div><div style="text-align: justify;"><br /></div><div style="text-align: justify;">Following is the video that captures few colorful moments of our Holi celebration.</div><div style="text-align: justify;"><br /></div><div style="text-align: justify;"><br /></div><object width="480" height="385"><param name="movie" value="http://www.youtube.com/v/35LDJF7wZx8&hl=en_US&fs=1&"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/35LDJF7wZx8&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="385"></embed></object><br /><br /><div>Good day,</div><div>Team TELiBrahma.</div><div><br /><!-- AddThis Button BEGIN --><div><a title="data:post.title" url="data:post.url" class="addthis_button"><img src="http://s7.addthis.com/static/btn/v2/lg-share-en.gif" width="125" height="16" alt="Bookmark and Share" style="border:0" /></a></div><!-- AddThis Button END --><br /></div>TELiBrahma Indiahttp://www.blogger.com/profile/00528876120300176484noreply@blogger.com1tag:blogger.com,1999:blog-5698456854622509253.post-85226220181324972422010-02-22T19:57:00.000-08:002010-02-22T20:09:54.145-08:00IntARactive engagement at events. A great case study.<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqEOqQjFSSirJ_RdT8E9_QJhp6mIr5ehE6QiOceLQ9H841SFRGKlbTwCD0V8AKzwxpMDm8UzV7ym8sOBTUN-CIuoEIu-HDsBBMYIh86T8k37HU0-vbO94plQrRJIfMIOzYxFEFOYr1xYXX/s1600-h/Logo.png"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 200px; height: 200px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqEOqQjFSSirJ_RdT8E9_QJhp6mIr5ehE6QiOceLQ9H841SFRGKlbTwCD0V8AKzwxpMDm8UzV7ym8sOBTUN-CIuoEIu-HDsBBMYIh86T8k37HU0-vbO94plQrRJIfMIOzYxFEFOYr1xYXX/s200/Logo.png" border="0" alt="" id="BLOGGER_PHOTO_ID_5441285489842241634" /></a><div style="text-align: left;"><span class="Apple-style-span" style="color:#0000EE;"><u><br /></u></span></div><div style="text-align: justify;">Mindshare Brand Equity Compass is a day-long marketing summit with participation from India’s marketing elite.</div><div style="text-align: justify;"><br /></div><div style="text-align: justify;">The Programme, with “Marketing 3.0: One to One and One to a Billion!” as its theme with interesting sessions that addresses the challenges confronting the marketing and business community in the modern era.</div><div><br /></div><div style="text-align: justify;">TELiBrahma partnered with Mindshare to provide the TG with an interactive engagement and establish a great connect with the nature of the event “Marketing 3.0”. We ave received great response for the idea which was evident in the numbers!</div><div><br /></div><div><div style="width:425px;text-align:left" id="__ss_3251926"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/blufi/mindshare-brand-equity-event-case-study" title="Mindshare Brand Equity event case study.">Mindshare Brand Equity event case study.</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=mindsharebecompasscasestudy-100222215639-phpapp01&rel=0&stripped_title=mindshare-brand-equity-event-case-study"><param name="allowFullScreen" value="true"><param name="allowScriptAccess" value="always"><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=mindsharebecompasscasestudy-100222215639-phpapp01&rel=0&stripped_title=mindshare-brand-equity-event-case-study" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/blufi">Telibrahma Convergent Communications</a>.</div></div><br /></div><div>Good day,</div><div>Team TELiBrahma.</div><div><br /></div><!-- AddThis Button BEGIN --><div><a title="data:post.title" url="data:post.url" class="addthis_button"><img src="http://s7.addthis.com/static/btn/v2/lg-share-en.gif" width="125" height="16" alt="Bookmark and Share" style="border:0" /></a><br /><script type="text/javascript" src="http://s7.addthis.com/js/250/addthis_widget.js?pub=xa-4a9387337163d925"></script></div><br /><!-- AddThis Button END -->TELiBrahma Indiahttp://www.blogger.com/profile/00528876120300176484noreply@blogger.com0tag:blogger.com,1999:blog-5698456854622509253.post-48945190236919446402010-01-26T23:36:00.000-08:002010-01-31T21:17:34.677-08:00Brand TVC released through mobile before the mainstream media!<div><br /></div><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghmeiRAKEPDUn8QV1H_uQL8ZjZ6mHsIHaP4rIEJoGPkMGGTikB2OdH39Jn_Ffl8T4UqflukQwakTjlUAxF-eWBixXXZWH-0LlfGRa9t5P4KmIq0pOKXYDR4eMpTrX6iLEoIhYHAGArQqP-/s1600-h/3.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 250px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghmeiRAKEPDUn8QV1H_uQL8ZjZ6mHsIHaP4rIEJoGPkMGGTikB2OdH39Jn_Ffl8T4UqflukQwakTjlUAxF-eWBixXXZWH-0LlfGRa9t5P4KmIq0pOKXYDR4eMpTrX6iLEoIhYHAGArQqP-/s400/3.jpg" alt="" id="BLOGGER_PHOTO_ID_5431321851428044418" border="0" /></a><div style="text-align: left;"><span class="Apple-style-span" style="font-family:georgia;"><br /></span></div><div><span class="Apple-style-span" style="line-height: 24px;"><span><a href="http://www.saarang.org/"><span class="Apple-style-span" style="font-family:georgia;">Saarang</span></a></span><span><span class="Apple-style-span" style="font-family:georgia;"> is an extremely popular college festival of IIT Chennai. The festival is the biggest in the south </span><st1:country-region st="on"><st1:place st="on"><span class="Apple-style-span" style="font-family:georgia;">India</span></st1:place></st1:country-region><span class="Apple-style-span" style="font-family:georgia;"> and draws a lot of youngsters not only from Chennai but also from other parts of the country.</span></span></span></div><div> <p class="MsoNormal" style="text-align: justify; line-height: 150%;"><span><span class="Apple-style-span" style="font-family:georgia;">The young crowd was the perfect audience for Cadbury 5Star to engage with and to provide great brand experience. We have partnered with Cadbury to enable the brand experience in a never-before-manner through BluFi. After the great success for BluFi engagement at </span><a href="http://telibrahmaindia.blogspot.com/2010/01/cadbury-5star-blufi-iit-mood-indigo.html"><span class="Apple-style-span" style="font-family:georgia;"><b>IIT Mumbai’s Mood Indigo</b></span></a><span class="Apple-style-span" style="font-family:georgia;">, Cadbury 5star wanted to take the engagement and excitement at ‘Saarang’ to the next level.<o:p></o:p></span></span></p> <p class="MsoNormal" style="text-align: justify; line-height: 150%;"><span><span class="Apple-style-span" style="font-family:georgia;">As part of the innovation, we have taken the brand TVC directly on to the palms of the consumers through mobile, even before releasing it in mainstream media! This was a great achievement for an innovative platform like BluFi which holds world of innovation possibilities for brands! This initiative also proves the fact that confidence over BluFi as a truly innovative medium is ever increasing among marketers.<o:p></o:p></span></span></p> <p class="MsoNormal" style="text-align: justify; line-height: 150%;"><span><span class="Apple-style-span" style="font-family:georgia;">We provided an exciting platform for consumers to engage with Cadbury 5Star with ideas like real-time clues to find a </span><i><span class="Apple-style-span" style="font-family:georgia;">LOST</span></i><span class="Apple-style-span" style="font-family:georgia;"> person, invitation to users to capture their </span><i><span class="Apple-style-span" style="font-family:georgia;">LOST</span></i><span class="Apple-style-span" style="font-family:georgia;"> moments with 5star and upload the same to BluFi etc. We have got tremendous response from the visitors and great acceptance for BluFi.<o:p></o:p></span></span></p> <p class="MsoNormal" style="text-align: justify; line-height: 150%;"><span><o:p><span class="Apple-style-span" style="font-family:georgia;">Check out more photos generated by users in official </span><a href="http://www.facebook.com/photo_search.php?oid=417483860084&view=all"><span class="Apple-style-span" style="font-family:georgia;"><b>5Star Facebook page.</b></span></a></o:p></span></p><p class="MsoNormal" style="text-align: justify; line-height: 150%;"><span class="Apple-style-span" style="line-height: normal;"><a title="data:post.title" url="data:post.url" class="addthis_button"><span class="Apple-style-span" style="font-family:georgia;"><img src="http://s7.addthis.com/static/btn/v2/lg-share-en.gif" alt="Bookmark and Share" style="border: 0pt none ;" width="125" height="16" /></span></a></span></p></div><span class="Apple-style-span" style="font-family:georgia;">Good day<br /></span><!-- AddThis Button END --><br /><div>Team TELiBrahma.</div>TELiBrahma Indiahttp://www.blogger.com/profile/00528876120300176484noreply@blogger.com0tag:blogger.com,1999:blog-5698456854622509253.post-7779055878181034472010-01-18T22:08:00.000-08:002010-01-19T03:09:52.486-08:00Cadbury 5star + BluFi @ IIT MOOD Indigo = Excitement!<div><br /></div><div><br /></div><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIS4T4B_ABeYROqPqKbBEbHzUNdlkOVKp1vGjl5QBqAOfO8tQWBWoZHikFD1XBS5PyiD7rYjJSCryrtV4v5GjTaH0gambIvFqhGXa0Nr6-h8_6iSO_E9h1W7aR735qSL1WtBWA5XjKWqEr/s1600-h/Banner-3.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 320px; height: 240px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIS4T4B_ABeYROqPqKbBEbHzUNdlkOVKp1vGjl5QBqAOfO8tQWBWoZHikFD1XBS5PyiD7rYjJSCryrtV4v5GjTaH0gambIvFqhGXa0Nr6-h8_6iSO_E9h1W7aR735qSL1WtBWA5XjKWqEr/s320/Banner-3.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5428329421128691890" /></a><div style="text-align: left;"><br /></div><div style="text-align: left;"><span class="Apple-style-span" style=" line-height: 24px; "><span class="Apple-style-span" style="font-size:medium;"><span class="Apple-style-span" style="font-family:georgia;">What it takes for a brand to provide exciting brand engagement? It’s the Idea! We have witnessed the power of ideas that can take the user engagement to the next level, at recent IIT Mood Indigo ‘09.</span></span></span></div><div style="text-align: left;"> <p class="MsoNormal" style="text-align:justify;line-height:150%"><span><o:p><span class="Apple-style-span" style="font-size:medium;"><span class="Apple-style-span" style="font-family:georgia;">Cadbury 5star wanted to provide an exciting engagement to the visitors and make them feel “LOST” in the taste of 5star. We partnered with Cadbury and created different innovative engagement strategies during the 4 day event. The success of the campaign was reflected in the numbers and in the exciting user participation.</span></span></o:p></span></p> <p class="MsoNormal" style="text-align:justify;line-height:150%"><span><o:p><span class="Apple-style-span" style="line-height: normal; "><span class="Apple-style-span" style="font-size:medium;"><span class="Apple-style-span" style="font-family:georgia;">Check out the detailed case study below:</span></span></span></o:p></span></p><p class="MsoNormal" style="text-align:justify;line-height:150%"><span class="Apple-style-span" style="line-height: normal; "><a href="http://www.slideshare.net/blufi/cadbury-5-star-blufi-iit-mood-indigo-excitement" title="Cadbury 5 Star + BluFi @ IIT MOOD Indigo = Excitement!" style="font: normal normal normal 14px/normal Helvetica, Arial, sans-serif; display: inline !important; margin-top: 12px; margin-right: 0px; margin-bottom: 3px; margin-left: 0px; text-decoration: underline; "><span class="Apple-style-span" style="font-family:georgia;">Cadbury 5 Star + BluFi @ IIT MOOD Indigo = Excitement!</span></a></span></p></div><div style="width:425px;text-align:left" id="__ss_2945845"><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=5staratmoodindigo-100119040007-phpapp01&rel=0&stripped_title=cadbury-5-star-blufi-iit-mood-indigo-excitement"><param name="allowFullScreen" value="true"><param name="allowScriptAccess" value="always"><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=5staratmoodindigo-100119040007-phpapp01&rel=0&stripped_title=cadbury-5-star-blufi-iit-mood-indigo-excitement" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="text-align: center;height: 26px; padding-top: 2px; font-family:tahoma,arial;font-size:11px;"><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="font-family:georgia;">View more </span></span><a style="text-decoration:underline;" href="http://www.slideshare.net/"><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="font-family:georgia;">presentations</span></span></a><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="font-family:georgia;"> from </span></span><span class="Apple-style-span" style="font-size:small;"><a style="text-decoration:underline;" href="http://www.slideshare.net/blufi"><span class="Apple-style-span" style="font-family:georgia;">Telibrahma Convergent</span></a><span class="Apple-style-span" style="font-family:georgia;"> </span><span class="Apple-style-span" style=" ;font-size:16px;"><a style="text-decoration:underline;" href="http://www.slideshare.net/blufi"><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="font-family:georgia;"> Communications</span></span></a><span class="Apple-style-span" style="font-size:small;"><span class="Apple-style-span" style="font-family:georgia;">.</span></span></span></span></div><div style="text-align: center;height: 26px; padding-top: 2px; font-family:tahoma,arial;font-size:11px;"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span></div><div style="text-align: justify;height: 26px; padding-top: 2px; font-family:tahoma,arial;font-size:11px;"><span class="Apple-style-span" style=" ;font-family:Georgia, serif;font-size:16px;"><a title="data:post.title" url="data:post.url" class="addthis_button"><img src="http://s7.addthis.com/static/btn/v2/lg-share-en.gif" width="125" height="16" alt="Bookmark and Share" style="border:0" /></a></span></div></div><div><br /></div>Good day,<div>Team TELiBrahma.<br /><!-- AddThis Button END --><br /><br /></div>TELiBrahma Indiahttp://www.blogger.com/profile/00528876120300176484noreply@blogger.com1tag:blogger.com,1999:blog-5698456854622509253.post-39208450009795960692010-01-08T21:12:00.000-08:002010-01-12T01:19:40.218-08:002010: The year of mobile?<div style="text-align: justify;">Hi,</div><div style="text-align: justify;"><br /></div><div style="text-align: justify;">For almost 4 years, marketers were expecting mobile to be a dominant force in marketing. But as the years pass by, it became a prophecy which everyone believed in mobile's potential but had no idea why it hasn't happened! </div><div style="text-align: justify;"><br /></div><div style="text-align: justify;">But 2009 definitely has provided a great lift to mobile marketing, thanks to the recession. If the trends in 2009 is an indicator which saw major companies like Google, Apple enter the mobile game, then we,the mobile marketers have the luxury to believe that mobile has arrived! </div><div style="text-align: justify;"><br /></div><div><div style="text-align: justify;">What do you think?</div><div style="text-align: justify;"><br /></div><b><a href="http://fluidsurveys.com/polls/manojksamy/2010-they-year-of-mobile/">Click here</a></b> to register your vote!<br /><br /><br /><!-- AddThis Button BEGIN --><div><a title="data:post.title" url="data:post.url" class="addthis_button"><img src="http://s7.addthis.com/static/btn/v2/lg-share-en.gif" alt="Bookmark and Share" style="border: 0pt none ;" width="125" height="16" /></a><br /><script type="text/javascript" src="http://s7.addthis.com/js/250/addthis_widget.js?pub=xa-4a9387337163d925"></script></div><div><br /></div>Good day,</div><div>Team TELiBrahma.<br /><!-- AddThis Button END --><br /></div>TELiBrahma Indiahttp://www.blogger.com/profile/00528876120300176484noreply@blogger.com0tag:blogger.com,1999:blog-5698456854622509253.post-30550678475371636292009-12-31T04:25:00.000-08:002010-01-03T19:46:34.889-08:00TELiBrahma - Highlights of 2009.<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhy9C0UQeLN79gjYqAhDdTZmXg7FZnu21YTKijsxjWB7vMFPukKXYu36eT96_WFEHjdBSf2KGcWzfMSz2dIvm4ZVIoESdjL7zGGlgrQZflXxhIW_TuP0YWpY56sadX1VDD9Xf_4Ift9sXJ_/s1600-h/4219923214_92a713321c_o.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 244px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhy9C0UQeLN79gjYqAhDdTZmXg7FZnu21YTKijsxjWB7vMFPukKXYu36eT96_WFEHjdBSf2KGcWzfMSz2dIvm4ZVIoESdjL7zGGlgrQZflXxhIW_TuP0YWpY56sadX1VDD9Xf_4Ift9sXJ_/s400/4219923214_92a713321c_o.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5421375726886089506" /></a><p class="MsoNormal" style="text-align: left;margin-bottom: 6pt; line-height: 150%; "><b><span class="Apple-style-span" style="font-family:georgia;"><br /></span></b></p><p class="MsoNormal" style="margin-bottom:6.0pt;text-align:justify;line-height: 150%"><span><b><span class="Apple-style-span" style="font-family:georgia;">1) We love cricket:</span></b><span class="Apple-style-span" style="font-family:georgia;"> </span><span class="Apple-style-span" style="font-family:georgia;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="margin-bottom:6.0pt;text-align:justify;line-height: 150%"><span><span class="Apple-style-span" style="font-family:georgia;">The IPL season 2 was shifted to SA but not the spirit. TELiBrahma put in its effort recreating IPL fever through special BluFi IPL zones.</span><span><span class="Apple-style-span" style="font-family:georgia;"> </span></span><span class="Apple-style-span" style="font-family:georgia;">Nokia, Nike, McDowell, RC, Kingfisher and Puma are few of the brands that created interesting engagements during IPL season 2 on BluFi.</span><span class="Apple-style-span" style="font-family:georgia;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="margin-bottom:6.0pt;text-align:justify;line-height: 150%"><span><span class="Apple-style-span" style="font-family:georgia;">TELiBrahma Continued its passion through KPL ( Karnataka premier league) when it helped Bangalore Brigadier and Sprite to deliver engagements on consumers' mobile.</span><span class="Apple-style-span" style="font-family:georgia;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="margin-bottom:6.0pt;text-align:justify;line-height: 150%"><span><span class="Apple-style-span" style="font-family:georgia;">Use of BluFi and its impact reached its pinnacle when TELiBrahma deployed BluFi in all 3 CLT20 stadiums and delivered real time video on demand and updates to consumers by partnering with ESPN and Sprite. CLT20 alone delivered more than 1.3 million downloads.</span><span class="Apple-style-span" style="font-family:georgia;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="margin-bottom:6.0pt;text-align:justify;line-height: 150%"><b><span><span class="Apple-style-span" style="font-family:georgia;">2) Prodcasting</span><span class="Apple-style-span" style="font-family:georgia;"><o:p></o:p></span></span></b></p> <p class="MsoNormal" style="margin-bottom:6.0pt;text-align:justify;line-height: 150%"><span><span class="Apple-style-span" style="font-family:georgia;">TELiBrahma launched its new offering Prodcaster to create direct dialogue between products on display and consumers. Prodcasters have been used by leading brands like <a href="http://telibrahmaindia.blogspot.com/2009/10/blufi-powered-campaign-for-toyota.html">Toyota</a>, Tata motors, Maruti, <a href="http://telibrahmaindia.blogspot.com/2009/09/when-honda-talks.html">Honda</a>, <a href="http://telibrahmaindia.blogspot.com/2009/06/now-products-can-talk-to-consumers.html">Chevrolet</a>. Few other major</span><span><span class="Apple-style-span" style="font-family:georgia;"> </span></span><span class="Apple-style-span" style="font-family:georgia;">brands are about to launch their campaign in January 2010.Autoexpo 2010 is another event where prodcasting would help major car OEM's to reach to millions of consumers. Results have been equally encouraging with each campaign out performing the others in terms of creative experience, excitement and numbers that matter. </span><span class="Apple-style-span" style="font-family:georgia;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="margin-bottom:6.0pt;text-align:justify;line-height: 150%"><b><span><span class="Apple-style-span" style="font-family:georgia;">3) IntARact</span><span class="Apple-style-span" style="font-family:georgia;"><o:p></o:p></span></span></b></p> <p class="MsoNormal" style="margin-bottom:6.0pt;text-align:justify;line-height: 150%"><span><span class="Apple-style-span" style="font-family:georgia;">TELiBrahma made "Augmented reality" a reality in India. We overcame several technology barriers and created "<a href="http://telibrahmaindia.blogspot.com/2009/12/intarct-ideal-solution-to-make.html">IntARact</a>" which is truly a next big platform for superior brand engagement over mobile. <a href="http://telibrahmaindia.blogspot.com/2009/11/hsbc-india-brings-augmented-reality-in.html">HSBC</a>, <a href="http://telibrahmaindia.blogspot.com/2009/11/nike-presents-indias-first-print.html">NIKE </a>and</span><span><span class="Apple-style-span" style="font-family:georgia;"> </span></span><span class="Apple-style-span" style="font-family:georgia;">Mahindra have tasted the benefits of new technology and are planning for larger strategies. <a href="http://telibrahmaindia.blogspot.com/2009/11/benefits-of-augmented-reality.html">IntARact </a>not only delivers an advertising a campaign but moves beyond to address communication challenges that the brand has!</span><span class="Apple-style-span" style="font-family:georgia;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="margin-bottom:6.0pt;text-align:justify;line-height: 150%"><b><span><span class="Apple-style-span" style="font-family:georgia;">4) BTL and Event Integrations</span><span class="Apple-style-span" style="font-family:georgia;"><o:p></o:p></span></span></b></p> <p class="MsoNormal" style="margin-bottom:6.0pt;text-align:justify;line-height: 150%"><span><span class="Apple-style-span" style="font-family:georgia;">BluFi continue to bring huge benefits to brands as part of their BTL activations and event sponsorship. While events like <a href="http://telibrahmaindia.blogspot.com/2009/07/realtime-survery-using-mobileblufi.html">instoreasia09</a>, FICCI frames, <a href="http://telibrahmaindia.blogspot.com/2009/12/blufi-india-telecom-09.html">Indiatelecom09</a>,</span><span><span class="Apple-style-span" style="font-family:georgia;"> </span></span><span class="Apple-style-span" style="font-family:georgia;">MoodIndigo, Kshitij, TiE TES embraced the benefits of BluFi, its brands who enjoy the real benefits of it. Cadburys, Fanta, Sprite, Samsung and many more brands used BluFi to measure, engage and create powerful ROI for their investments.</span><span class="Apple-style-span" style="font-family:georgia;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="margin-bottom:6.0pt;text-align:justify;line-height: 150%"><b><span><span class="Apple-style-span" style="font-family:georgia;">5) A profiled inventory for advertisers </span><span class="Apple-style-span" style="font-family:georgia;"><o:p></o:p></span></span></b></p> <p class="MsoNormal" style="margin-bottom:6.0pt;text-align:justify;line-height: 150%"><span><span class="Apple-style-span" style="font-family:georgia;">BluFi now offers a much larger profiled <a href="http://telibrahmaindia.blogspot.com/2009/11/media-planning-with-blufi.html">inventory </a>for advertisers. BluFi is the only medium through which brands can target retail, hangout and corporate locations in the country. Across deployment in Barista, CCD, Shoppers stop, Spenser, More, 60+ malls, TELiBrahma now helps advertisers to reach more than 2M consumers month on month.. We also have contracts and strategies in place to reach 5M consumers month on month by April next year. We are enabling advertisers to reach consumers based on the location, profile, handset and time and by enabling them to pay per download.</span><span class="Apple-style-span" style="font-family:georgia;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="margin-bottom:6.0pt;text-align:justify;line-height: 150%"><b><span><span class="Apple-style-span" style="font-family:georgia;">6) Awards and Recognition: </span><span class="Apple-style-span" style="font-family:georgia;"><o:p></o:p></span></span></b></p> <p class="MsoNormal" style="margin-bottom:6.0pt;text-align:justify;line-height: 150%"><span><span class="Apple-style-span" style="font-family:georgia;">This year, TELiBrahma was recognized in global arena. We have won</span><span><span class="Apple-style-span" style="font-family:georgia;"> </span></span><span class="Apple-style-span" style="font-family:georgia;">"Order Of Merit" certificates from <a href="http://telibrahmaindia.blogspot.com/2009/10/telibrahma-wins-order-of-merit-from.html">PMAA </a>for 2 of our campaigns and our Prodcaster campaign for Honda JAZZ was shortlisted</span><span><span class="Apple-style-span" style="font-family:georgia;"> </span></span><span class="Apple-style-span" style="font-family:georgia;">as finalist in <a href="http://telibrahmaindia.blogspot.com/2009/11/mma-global-awards-telibrahma-selected.html">MMA global awards. </a></span><span class="Apple-style-span" style="font-family:georgia;"><o:p></o:p></span></span></p> <p class="MsoNormal" style="margin-bottom:6.0pt;text-align:justify;line-height: 150%"><span><span class="Apple-style-span" style="font-family:georgia;">We were also featured in many publications for our innovation in mobile marketing.</span><span class="Apple-style-span" style="font-family:georgia;"><o:p></o:p></span></span></p><p class="MsoNormal" style="margin-bottom:6.0pt;text-align:justify;line-height: 150%"><span class="Apple-style-span" style="line-height: normal; "><a title="data:post.title" url="data:post.url" class="addthis_button"><span class="Apple-style-span" style="font-family:georgia;"><img src="http://s7.addthis.com/static/btn/v2/lg-share-en.gif" width="125" height="16" alt="Bookmark and Share" style="border:0" /></span></a></span></p><div><span class="Apple-style-span" style="font-family:georgia;"><br /></span></div><span class="Apple-style-span" style="font-family:georgia;">Good day,</span><div><span class="Apple-style-span" style="font-family:georgia;">Team TELiBrahma.<br /></span><!-- AddThis Button END --><br /></div>TELiBrahma Indiahttp://www.blogger.com/profile/00528876120300176484noreply@blogger.com0tag:blogger.com,1999:blog-5698456854622509253.post-16696976853352146792009-12-18T00:08:00.000-08:002009-12-18T00:50:40.122-08:00BluFi @ India Telecom 09<div><br /></div><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjn_mm5DwCloTDpsYHtkSnXMC9yzGXDUvEMGXNvH9HqcBUHprkpjRVgmpgqx3EEd1fpxqtMspKdnWidBL0lQY04QiF3cFfws80UKO4YZtMJ5_0I9SOQMZliD1tcXHxNiNfMOTLF2F36PW6x/s1600-h/1_r1_c1.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 230px; height: 77px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjn_mm5DwCloTDpsYHtkSnXMC9yzGXDUvEMGXNvH9HqcBUHprkpjRVgmpgqx3EEd1fpxqtMspKdnWidBL0lQY04QiF3cFfws80UKO4YZtMJ5_0I9SOQMZliD1tcXHxNiNfMOTLF2F36PW6x/s400/1_r1_c1.jpg" alt="" id="BLOGGER_PHOTO_ID_5416486353222326274" border="0" /></a><p class="MsoNormal" style="text-align: justify; line-height: 150%;">India Telecom 2009, fourth consecutive year of the leading international conference and exhibition is a forum for promoting Telecom for Inclusive Growth through <st1:place st="on"><st1:city st="on">Enterprise</st1:city></st1:place> and Learning is one of the most awaited event in the Telecom Sector. This event is jointly organized by FICCI, DOT and Ministry of Communications & IT. </p><div style="text-align: justify;"><span class="Apple-style-span" style="line-height: 24px;">The event mainly consists of 50 Conferences and an Exhibition with 5 pavilions, over 3 days. Delegates from various verticals and industries visited this event.To provide great engagement in the event TELiBrahma partnered with the organizers for the third consecutive year! </span></div><div style="text-align: justify;"><span class="Apple-style-span" style="line-height: 24px;"><br /></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="line-height: 24px;">The objective is to enable organizers to manage information among the delegates, exhibitors and the speakers. Provide a simple and a secure platform for networking at the event. Simplify the process of collecting feedback about the event from different delegates.</span></div><div><p class="MsoNormal" style="text-align: justify; line-height: 150%;"></p><p class="MsoNormal" style="text-align: justify; line-height: 150%;"><b>Our Solution:</b></p> <p class="MsoNormal" style="text-align: justify; line-height: 150%;">BluFi, the proprietary solution from TELiBrahma was deployed at the event. The entire event area was converted into a Bluetooth zone. A mobile application was delivered to the mobile phones of participants at the event. The mobile application had following options:</p><p class="MsoNormal" style="text-align: justify; line-height: 150%;"></p><p class="MsoNormal" style="text-align: justify; line-height: 150%;"></p><ul><li style="text-align: justify;">Users were able to view the schedule of conference and refer various details regarding the event on their mobile phones</li><li style="text-align: justify;">With the help of stall guide, users were able to look out for the different stalls under various pavilions using their mobile phone</li><li style="text-align: justify;">Networking was made simple with an inbuilt networking tool in the application. Users were able to leave their contact with the organizers through BluFi with a note mentioning their industry and their interested verticals. This information was collected through BluFi and passed on to the organizers to send across the relevant contacts to delegates as per their preferences</li><li style="text-align: justify;">Users were able to rate the conferences and various aspects of the event through mobile and leave their feedback with the organizers</li></ul><div style="text-align: justify;">Good day,</div><div style="text-align: justify;">Team TELiBrahma.</div><div style="text-align: justify;"><br /></div></div><!-- AddThis Button BEGIN --><div><a title="data:post.title" url="data:post.url" class="addthis_button"><img src="http://s7.addthis.com/static/btn/v2/lg-share-en.gif" alt="Bookmark and Share" style="border: 0pt none ;" width="125" height="16" /></a><br /><script type="text/javascript" src="http://s7.addthis.com/js/250/addthis_widget.js?pub=xa-4a9387337163d925"></script></div><br /><!-- AddThis Button END -->TELiBrahma Indiahttp://www.blogger.com/profile/00528876120300176484noreply@blogger.com0tag:blogger.com,1999:blog-5698456854622509253.post-79509545599358824842009-12-17T23:22:00.000-08:002009-12-29T04:32:54.871-08:00BluFi store - Redefining mobile content purchase.<div><br /></div><div><br /></div><div><br /></div><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAlE6SOiGYxTQES2W7SBidYx2KXe55UMhLK0bFveN1Iz1g3s3gpr-e2I6R0JfENm-z0dIEYqPyXxUCaplFyMIw26dXtS282NnfjXl2p_R-H9dDh5hYZUCT4p5gNrX1SNCOUa9BzssygG3D/s1600-h/BluFi+store.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 250px; height: 320px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAlE6SOiGYxTQES2W7SBidYx2KXe55UMhLK0bFveN1Iz1g3s3gpr-e2I6R0JfENm-z0dIEYqPyXxUCaplFyMIw26dXtS282NnfjXl2p_R-H9dDh5hYZUCT4p5gNrX1SNCOUa9BzssygG3D/s320/BluFi+store.jpg" alt="" id="BLOGGER_PHOTO_ID_5416478363314199826" border="0" /></a><br /><div style="text-align: justify;"><span class="Apple-style-span" style="line-height: 24px;">TELiBrahma has come up with yet another innovative solution called <b>“BluFi store”</b>. Through BluFi store users can download best of the mobile content from renowned content developers at affordable cost. A first of its kind initiative in the world, where users can purchase vouchers of their choice, access different mobile content like mobile games, wallpapers, videos etc and download their favourite mobile content through BluFi!</span></div><p class="MsoNormal" style="text-align: justify; line-height: 150%;"><span class="Apple-style-span" style="line-height: normal; color: rgb(0, 0, 238);"><br /><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgy6h9-15K_kDGTihnkbSjsbmISBNXY8y-A0-lBp3vOuI7w0saOt1LloJuOo1lOfifrhLMhi1mXV7C0SIeynxpnc8yRw56GukYcTEIUayilAd-jOEuXwheWgh4gpowTQFNex4i-hHjlgPGL/s400/02112009035.jpg" alt="" id="BLOGGER_PHOTO_ID_5416476199887417922" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 300px; height: 400px;" border="0" /></span></p> <p class="MsoNormal" style="text-align: justify; line-height: 150%;"><o:p> BluFi store is available in 50+ outlets in Bangalore across locations like shopping malls, cyber cafes, medical store, stationary shops, mobile service centers, mobile retail outlets, bus ticket booking counters in the locations like Jaynagar, Banashankari, BTM layout, Madivala, Vijaynagar, Koramangala, Nagarbhavi .</o:p></p> <p class="MsoNormal" style="text-align: justify; line-height: 150%;"><span style=""> At present we are receiving around 50 downloads of mobile games per day. The 2nd phase of expansion will be happening in Mumbai and <st1:place st="on"><st1:city st="on">Delhi</st1:city></st1:place>. We are targeting 10 major cities in <st1:place st="on"><st1:country-region st="on">India</st1:country-region></st1:place> and 10000+ outlets in the next 6 months.</span></p><p class="MsoNormal" style="text-align: justify; line-height: 150%;">Good day,</p><p class="MsoNormal" style="text-align: justify; line-height: 150%;">Team TELiBrahma</p><p class="MsoNormal" style="text-align: justify; line-height: 150%;"><span class="Apple-style-span" style="line-height: normal;"><a title="data:post.title" url="data:post.url" class="addthis_button"><img src="http://s7.addthis.com/static/btn/v2/lg-share-en.gif" alt="Bookmark and Share" style="border: 0pt none ;" width="125" height="16" /></a></span></p><br /><!-- AddThis Button END -->TELiBrahma Indiahttp://www.blogger.com/profile/00528876120300176484noreply@blogger.com1tag:blogger.com,1999:blog-5698456854622509253.post-22633443609863157022009-12-10T02:14:00.000-08:002009-12-10T02:39:08.104-08:00Will it work or not work?<div style="text-align: justify;"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size:medium;"><br /></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="line-height: 24px; "><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size:medium;">We are currently doing a campaign for one of the famous brands. There are campaigns not only demonstrating the solution challenges we face in certain scenarios but also highlighting the fact that if the campaign is well thought, better results are bound to come for a brand.</span></span></span></div><div> <p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; text-align:justify;line-height:150%;mso-pagination:widow-orphan;mso-hyphenate: auto"><span lang="EN-IN"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size:medium;">When we decided to do this campaign, all we knew was that it was a cantor activity wherein cantor will move around the Mumbai city distributing content, mobile forms and mobile coupons from the brand. </span></span></span></p><p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto; text-align:justify;line-height:150%;mso-pagination:widow-orphan;mso-hyphenate: auto"><span lang="EN-IN"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size:medium;">But we started seeing great challenges as in case of any events on its first day when the actual deployment began. We met with some unforeseen problems during deployment that included unavailability of power supply (battery operated devices will not last for a 10 hour campaign). To our surprise it was not a single deployment but 5-6 different installations a day including few in slums, streets and not-so-common places in Mumbai. </span></span><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size:medium;"><o:p></o:p></span></span></span></p> <p class="MsoBodyText" style="text-align:justify;line-height:150%"><span lang="EN-IN"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size:medium;">But that did not dither our passion for delivery nor our technology and its robustness. Both our team and technology was ready for this challenges and pictures below will talk about this.</span></span></span></p><p class="MsoBodyText" style="text-align:justify;line-height:150%"><span class="Apple-style-span" style=" line-height: normal; color: rgb(0, 0, 238); -webkit-text-decorations-in-effect: underline; "><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjFa46HotrZMJ83WcVnNihO25YNHfClXssYQxcJl1FaCo7-IagN4GhEhiJsSkBssTKfQnxZFbHSdYevCWG3EGgkYX93BtV2eg3ZjGZeygEforKj1UExfzgtXfGWa6B99VVxDyt4zkcAgoC3/s400/1.bmp" border="0" alt="" id="BLOGGER_PHOTO_ID_5413549379406953394" style="text-align: justify;display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; cursor: pointer; width: 400px; height: 300px; " /></span></p><p class="MsoBodyText" style="text-align:justify;line-height:150%"><span class="Apple-style-span" style=" line-height: normal; color: rgb(0, 0, 238); -webkit-text-decorations-in-effect: underline; "><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiDtWz2oU_YiOUFiVWy94zS-Iw0LTQbn3tuH8JDXb6RsAjiqtHUmvbxPmfVrgmTcrx4DxiMNAI7ClKfet5UjZG_laiYeFDfzjJyHzwd-6JsX7JO8D_S2czMwCv60PSgt5N3rqjYf8upPReG/s400/4.bmp" border="0" alt="" id="BLOGGER_PHOTO_ID_5413550191093520834" style="text-align: justify;display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; cursor: pointer; width: 400px; height: 300px; " /></span></p><p class="MsoBodyText" style="text-align:justify;line-height:150%"><span lang="EN-IN"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size:medium;">But that’s ok were the people ready for this? Were they turning on Bluetooth to engage with the brand on mobile? Check out these pictures.</span></span></span></p><p class="MsoBodyText" style="text-align:justify;line-height:150%"><span class="Apple-style-span" style=" line-height: normal; color: rgb(0, 0, 238); -webkit-text-decorations-in-effect: underline; "><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjN2uW6SLPKcJs33y7l3_eAfE_haUOPBKybrYxSebf8zCHJlMeWiPQpP1K80zWCHgfH0KgyWX8W_TYDYjzU-dHi0eUvqhUmX19CRitS0LH-WrQFLK-uiSh6_aUpNCf6UQdrtiylo2FzAG_j/s400/08122009058.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5413550570165327362" style="text-align: justify;display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; cursor: pointer; width: 400px; height: 300px; " /></span></p><p class="MsoBodyText" style="text-align:justify;line-height:150%"><span class="Apple-style-span" style=" line-height: normal; color: rgb(0, 0, 238); -webkit-text-decorations-in-effect: underline; "><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_h4W3RFDRqRxkXE_yBu5kHbOFjrkkjyc_HccgR4JHWvySQmjKDST8mfTRezyTEyD555U52rn1qc2dfavIDq94k9yavVjNBrvh-RT3Q_ceGFoMdimIimEX12WsHcqCGjvxtvR7fuJAKNkf/s400/08122009062.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5413550748081195602" style="text-align: justify;display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; cursor: pointer; width: 400px; height: 300px; " /></span></p><p class="MsoBodyText" style="text-align:justify;line-height:150%"><span lang="EN-IN"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size:medium;">Amazing number of people in the vicinity (more than <b>400 or 80% +</b>) took no time to engage with the activity through our media (BluFi) and participated in the activation through their mobile to get a chance to dance and sip a free drink. While the results of the campaign would be shared once the activity is completed, we just wanted to share this information to explain following facts:</span></span><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size:medium;"><o:p></o:p></span></span></span></p> <p class="MsoBodyText" style="text-align:justify;line-height:150%;tab-stops:35.35pt"></p><ol><li style="text-align: justify;"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size:medium;">Challenges of technology and execution and how a great team and technology can live up to those challenges</span></span></li><li style="text-align: justify;"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size:medium;">Proof of how campaigns that connect to consumers can create wonders for the brand</span></span></li><li style="text-align: justify;"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size:medium;">And lastly, why we always believe that SEC “C” and rural </span></span><st1:place st="on"><st1:country-region st="on"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size:medium;">India</span></span></st1:country-region></st1:place><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size:medium;"> is lot more aware and ready for what we do as a company</span></span></li></ol><div style="text-align: justify;"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size:medium;">Good day,</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size:medium;">Team TELiBrahma</span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size:medium;"><br /></span></span></div></div><!-- AddThis Button BEGIN --><div style="text-align: justify;"><a title="data:post.title" url="data:post.url" class="addthis_button"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size:medium;"><img src="http://s7.addthis.com/static/btn/v2/lg-share-en.gif" width="125" height="16" alt="Bookmark and Share" style="border:0" /></span></span></a><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size:medium;"><br /></span></span><script type="text/javascript" src="http://s7.addthis.com/js/250/addthis_widget.js?pub=xa-4a9387337163d925"></script></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size:medium;"><br /></span></span></div><!-- AddThis Button END --><div style="text-align: justify;"><br /></div>TELiBrahma Indiahttp://www.blogger.com/profile/00528876120300176484noreply@blogger.com2tag:blogger.com,1999:blog-5698456854622509253.post-91816906032714693922009-12-02T02:43:00.000-08:002009-12-02T22:12:07.372-08:00"intARact" - An ideal solution to make Augmented Reality work in India.<div style="text-align: justify;"><span class="Apple-style-span" style=" color: rgb(34, 34, 34); line-height: 18px; font-family:georgia;font-size:medium;">Augmented reality is truly a disruptive tool that provides great brand engagement to consumers. But at the same there are great challenges to make it work in countries like India. With deep understanding of user behavior and technology, we at TELibrahma offer <b>"intARact"</b> - the augmented reality customized for Indian market.</span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family:georgia;color:#222222;"><span class="Apple-style-span" style=" line-height: 18px;font-size:medium;"><br /></span></span></div><div style="text-align: justify;"><span class="Apple-style-span" style="font-family:georgia;color:#222222;"><span class="Apple-style-span" style=" line-height: 18px;font-size:medium;">Check out the challenges in AR and how intARact will address those challenges to make it work in India.</span></span></div><br /><br /><div style="width:425px;text-align:left" id="__ss_2630715"><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=challengesinaugmentedreality-091202053329-phpapp01&rel=0&stripped_title=challenges-in-augmented-reality"><param name="allowFullScreen" value="true"><param name="allowScriptAccess" value="always"><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=challengesinaugmentedreality-091202053329-phpapp01&rel=0&stripped_title=challenges-in-augmented-reality" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/blufi">Telibrahma Convergent Communications</a>.</div></div><br /><!-- AddThis Button BEGIN --><div><a title="data:post.title" url="data:post.url" class="addthis_button"><img src="http://s7.addthis.com/static/btn/v2/lg-share-en.gif" width="125" height="16" alt="Bookmark and Share" style="border:0" /></a><br /><script type="text/javascript" src="http://s7.addthis.com/js/250/addthis_widget.js?pub=xa-4a9387337163d925"></script></div><div><br /></div>Good day,<div>Team TELiBrahma.<br /><!-- AddThis Button END --><br /><br /></div>TELiBrahma Indiahttp://www.blogger.com/profile/00528876120300176484noreply@blogger.com0tag:blogger.com,1999:blog-5698456854622509253.post-79829827843450384552009-12-01T21:44:00.001-08:002009-12-01T21:52:40.068-08:00Nitty-gritty of Augmented reality.<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjsYkm_7FpF7CGOM-QUidVzgwFWLBXRxw_4hPuEYhVXNQAeuOsUIp3Wg0tpJ6I6DM5LO_R2NovZcEbJM223cybnPZF5arlJlbDB0K-eYtGCIH6TWD_TCST_nCtNOgZvIp4cp6WAUHHO2-IS/s1600-h/fact.JPG"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 224px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjsYkm_7FpF7CGOM-QUidVzgwFWLBXRxw_4hPuEYhVXNQAeuOsUIp3Wg0tpJ6I6DM5LO_R2NovZcEbJM223cybnPZF5arlJlbDB0K-eYtGCIH6TWD_TCST_nCtNOgZvIp4cp6WAUHHO2-IS/s400/fact.JPG" border="0" alt="" id="BLOGGER_PHOTO_ID_5410510906351604434" /></a><div style="text-align: justify;"><p style="margin-top:0in;margin-right:0in;margin-bottom:7.5pt;margin-left:0in; text-align:justify;line-height:14.0pt;vertical-align:baseline"><span class="Apple-style-span" style="font-family:Cambria;"><br /></span></p><p style="margin-top:0in;margin-right:0in;margin-bottom:7.5pt;margin-left:0in; text-align:justify;line-height:14.0pt;vertical-align:baseline"><span lang="EN-IN"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: medium;">Augmented Reality (AR) adds </span></span><st1:personname st="on"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: medium;">info</span></span></st1:personname><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: medium;">rmation and meaning to a real world object or place. It is designed to bridge the gap between the reality the user is experiencing and the content. This is done </span></span><span class="apple-style-span"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: medium;">by assigning </span></span><st1:place st="on"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: medium;">Meta</span></span></st1:place><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: medium;"> data to physical objects.</span></span></span></span><span class="apple-style-span"><b><span lang="EN-IN"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: medium;"><o:p></o:p></span></span></span></b></span></p> <p class="MsoNormal" style="text-align:justify;mso-layout-grid-align:none; text-autospace:none"><span lang="EN-IN"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: medium;">AR takes real object or space as the foundation and incorporates technologies that add contextual data to deepen a person’s understanding of the subject.</span></span><span><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: medium;"> </span></span></span><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: medium;">Contextual data added can be graphics</span></span></span><span lang="EN-IN"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: medium;">, sounds and any other output format.</span></span><span><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: medium;"> </span></span></span><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: medium;"><o:p></o:p></span></span></span></p> <p class="MsoNormal" style="text-align:justify;mso-layout-grid-align:none; text-autospace:none"><span lang="EN-IN"><o:p><span class="Apple-style-span" style="line-height: 18px; "><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: medium;">Augmented reality is associated with four critical technology needs:</span></span></span></o:p></span></p><p class="MsoNormal" style="text-align:justify;mso-layout-grid-align:none; text-autospace:none"></p><ul><li><span class="Apple-style-span" style=" line-height: 18px; "><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: medium;">A sensor device ( To experience a real world object)</span></span></span></li><li><span class="Apple-style-span" style=" line-height: 18px; "><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: medium;">Tracking system ( Optional to track location and orientation)</span></span></span></li><li><span class="Apple-style-span" style=" line-height: 18px; "><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: medium;">Computing power ( To identify the sensed object)</span></span></span></li><li><span class="Apple-style-span" style=" line-height: 18px; "><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: medium;">Information rendering ( as a overlay/ visual representation)</span></span></span></li></ul><p></p><p class="MsoNormal" style="text-align:justify;mso-layout-grid-align:none; text-autospace:none"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" style="line-height: 18px;"></span></span></span></p><span class="Apple-style-span" style="font-family:Cambria;"><h1><span lang="EN-IN"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: medium;">Augmented reality and advertising</span></span><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: medium;"><o:p></o:p></span></span></span></h1> <p style="margin-top:0in;margin-right:0in;margin-bottom:7.5pt;margin-left:0in; text-align:justify;line-height:12.75pt"><span lang="EN-IN"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: medium;">Augmented reality enables higher levels of engagement and interactivity with the targeted consumers.</span></span><span><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: medium;"> </span></span></span><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: medium;">When advertising based on AR is delivered through mobile, brands would benefit from the reach, engagement and measurement. </span></span><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: medium;"><o:p></o:p></span></span></span></p> <p style="margin-top:0in;margin-right:0in;margin-bottom:7.5pt;margin-left:0in; text-align:justify;line-height:12.75pt"><span lang="EN-IN"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: medium;">With AR, advertisers can use static objects like banner, print ads and even product displays to deliver personalized </span></span><st1:personname st="on"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: medium;">info</span></span></st1:personname><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: medium;">rmation and experience to targeted cus</span></span><st1:personname st="on"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: medium;">tom</span></span></st1:personname><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: medium;">ers.</span></span><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: medium;"><o:p></o:p></span></span></span></p> <p style="margin:0in;margin-bottom:.0001pt;text-align:justify;line-height:12.75pt"><span lang="EN-IN"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: medium;">Today AR can be used for creating extremely novel and engaging applications without a large budget. These applications can enable interaction with brand, products and characters in compelling ways not previously possible.<br /><br /></span></span><span class="Apple-style-span" style="font-size: medium;"> </span><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: medium;"><o:p></o:p></span></span></span></p> <p style="margin:0in;margin-bottom:.0001pt;text-align:justify;line-height:12.75pt"><span lang="EN-IN"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: medium;">However with its cool aspect interaction can quickly go viral and spread exposure with word of mouth, social networking, and link sharing.</span></span><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: medium;"><o:p></o:p></span></span></span></p><p style="margin:0in;margin-bottom:.0001pt;text-align:justify;line-height:12.75pt"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: medium;"><br /></span></span></p><p style="margin:0in;margin-bottom:.0001pt;text-align:justify;line-height:12.75pt"></p><p style="margin:0in;margin-bottom:.0001pt;text-align:justify;line-height:12.75pt"><span lang="EN-IN"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: medium;">In summary AR:</span></span></span></p><p style="margin:0in;margin-bottom:.0001pt;text-align:justify;line-height:12.75pt"></p><ul><li><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: medium;">Enables exciting rich media engagements with targeted consumers</span></span></li><li><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: medium;">Brings alive the static hoardings, print ads and even direct mailers by delivering dynamic content on users mobile</span></span></li><li><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: medium;">Enable users to experience the products in a cooler way and download coupons, offers amongst other things</span></span></li><li><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size: medium;">Makes consumers to engage the amount of time they spend with the brand and campaign which not only increases brand recall but invariably leaves a stronger bonding</span></span></li></ul><p></p> <p style="margin:0in;margin-bottom:.0001pt;text-align:justify;line-height:12.75pt"></p><p style="margin:0in;margin-bottom:.0001pt;text-align:justify;line-height:12.75pt"><br /></p></span></div><!-- AddThis Button BEGIN --><div><a title="data:post.title" url="data:post.url" class="addthis_button"><img src="http://s7.addthis.com/static/btn/v2/lg-share-en.gif" width="125" height="16" alt="Bookmark and Share" style="border:0" /></a><br /><script type="text/javascript" src="http://s7.addthis.com/js/250/addthis_widget.js?pub=xa-4a9387337163d925"></script></div><br /><!-- AddThis Button END -->Good day,<div>Team TELiBrahma.</div>TELiBrahma Indiahttp://www.blogger.com/profile/00528876120300176484noreply@blogger.com0tag:blogger.com,1999:blog-5698456854622509253.post-44781230311419709072009-11-30T21:15:00.000-08:002009-11-30T21:33:57.454-08:00Benefits of augmented reality.<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPhzPNjExr8uCmr_LWnJ6D8o_CF351A7hYhLiqWchOx5a3mj3bZsV0giCL4riW2BrdArd7fiHUfuqS2kIRWWduf9x2J8YhM_CQjiHR63GL3WR712iQ_vzIXE26wldSYHe1CVLNzt0Xj2Dz/s1600/thmbs.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 213px; height: 320px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPhzPNjExr8uCmr_LWnJ6D8o_CF351A7hYhLiqWchOx5a3mj3bZsV0giCL4riW2BrdArd7fiHUfuqS2kIRWWduf9x2J8YhM_CQjiHR63GL3WR712iQ_vzIXE26wldSYHe1CVLNzt0Xj2Dz/s320/thmbs.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5410134911588676210" /></a><br /><div style="text-align: center;"><span class="Apple-style-span" style="font-family:georgia;"><br /><div style="text-align: justify;"><span class="Apple-style-span" style=" font-weight: bold; line-height: 24px; font-family:Georgia, serif;"><span class="Apple-style-span" style="font-family:georgia;">User excitement: </span><span class="Apple-style-span" style="font-weight: normal; "><span class="Apple-style-span" style="font-family:georgia;">Augmented reality provides greater excitement to the end users. When users looks at a press ad, a billboard Or a t-shirt etc comes to life on their mobile, it creates excitement and results in great brand recall and word of mouth for the activity. When it’s becoming harder to provide a brand experience to consumers, Augmented reality takes the brand experience to the next level by providing great experience on the palms of the consumers.</span></span></span></div></span></div><div style="text-align: justify;"> <p class="MsoNormal" style="text-align:justify;line-height:150%;tab-stops:68.25pt"><o:p><span class="Apple-style-span" style="font-weight: bold; "><span class="Apple-style-span" style="font-family:georgia;">Integration with static branding: </span><span class="Apple-style-span" style="font-weight: normal; "><span class="Apple-style-span" style="font-family:georgia;">The most exciting feature of augmented reality is its ability to transform a static brand messages like Print ads, hoardings, posters, banners etc to an interactive one! When a press ad is included with AR the ad can actually TALK to the consumers! Imagine a press ad of the newly launched product talks about the benefits of the product or plays the TVC or provides an option to request for a demo! It will provide a complete new experience to the users by eliminating the clutter and by providing rich and engaging brand experience!</span></span></span></o:p></p> <p class="MsoNormal" style="text-align:justify;line-height:150%;tab-stops:68.25pt"><o:p><span class="Apple-style-span" style="font-family:georgia;"> </span><span class="Apple-style-span" style="font-weight: bold; "><span class="Apple-style-span" style="font-family:georgia;">Permission based advertising: </span><span class="Apple-style-span" style="font-weight: normal; "><span class="Apple-style-span" style="font-family:georgia;">Augmented reality is a complete permission based model. It make sure that only loyal and potential consumers are interacting with the brand and thus ensuring the media spillover to a greater extent and register a great brand experience to the potential and serious users of the brand.</span></span></span></o:p></p><p class="MsoNormal" style="text-align:justify;line-height:150%;tab-stops:68.25pt"><o:p><span class="Apple-style-span" style="font-weight: bold; "><span class="Apple-style-span" style="font-weight: normal; "><span class="Apple-style-span" style="font-weight: bold; "><span class="Apple-style-span" style="font-family:georgia;">Measurement on the media spend: </span><span class="Apple-style-span" style="font-weight: normal; "><span class="Apple-style-span" style="font-family:georgia;">AR helps brands to measure the impact of the communication in a more effective way. It is also possible to measure the total number of engagement, responses, repetitive usages, user participation, downloads from the application, viral effect, participation in survey/feedback etc.</span></span></span></span></span></o:p></p><p class="MsoNormal" style="text-align:justify;line-height:150%;tab-stops:68.25pt"><o:p><span class="Apple-style-span" style="font-weight: bold; "><span class="Apple-style-span" style="font-weight: normal; "><span class="Apple-style-span" style="font-weight: bold; "><span class="Apple-style-span" style="font-weight: normal; "><span class="Apple-style-span" style="font-weight: bold; "><span class="Apple-style-span" style="font-family:georgia;">Ensuring Consumers get the message: </span><span class="Apple-style-span" style="font-weight: normal; "><span class="Apple-style-span" style="font-family:georgia;">Augmented reality can deliver great impulse for users to look for targeted communication. Following are few examples on how AR can add value to consumers thus result in great engagement.</span></span></span></span></span></span></span></o:p></p> <p class="MsoNormal" style="line-height:150%;tab-stops:68.25pt"></p><ul><li><span class="Apple-style-span" style="font-family: georgia; ">Imagine user pointing his/her mobile at their credit card through mobile AR browser every time they shop to register their usage. This gives a great opportunity to deliver deals available for the users</span></li><li><span class="Apple-style-span" style="font-family: georgia; ">Users can easily get the list of deals available to them simply by pointing their mobile to the logo of your retail shop</span></li><li><span class="Apple-style-span" style="font-family: georgia; ">By pointing his AR browser @ a mall, a users can easily find out where he can find a pub that serves his favourite beer! Our solution is able to deliver liquor advertising only after users confirm that they are >21 years of age!</span></li></ul><p></p> <p class="MsoNormal" style="line-height:150%;tab-stops:68.25pt"><span class="Apple-style-span" style="line-height: normal; "><a title="data:post.title" url="data:post.url" class="addthis_button"><img src="http://s7.addthis.com/static/btn/v2/lg-share-en.gif" width="125" height="16" alt="Bookmark and Share" style="border:0" /></a></span></p></div>Good day,<div>Team TELiBrahma.<br /><!-- AddThis Button END --><br /></div>TELiBrahma Indiahttp://www.blogger.com/profile/00528876120300176484noreply@blogger.com0tag:blogger.com,1999:blog-5698456854622509253.post-39032122307776388082009-11-29T22:41:00.000-08:002009-11-29T22:44:57.458-08:00Why mobile adds new dimension to augmented reality?<span class="Apple-style-span" style="font-family:georgia;"><br /></span><div><a href="http://www.slideshare.net/blufi/why-mobile-adds-new-dimensions-to-ar" title="Why Mobile Adds New Dimensions To AR" style="font: normal normal normal 14px/normal Helvetica, Arial, sans-serif; display: inline !important; margin-top: 12px; margin-right: 0px; margin-bottom: 3px; margin-left: 0px; text-decoration: underline; "></a><br /><div style="width:425px;text-align:left" id="__ss_2611579"><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=whymobileaddsnewdimensionstoar-091130002348-phpapp01&rel=0&stripped_title=why-mobile-adds-new-dimensions-to-ar"><param name="allowFullScreen" value="true"><param name="allowScriptAccess" value="always"><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=whymobileaddsnewdimensionstoar-091130002348-phpapp01&rel=0&stripped_title=why-mobile-adds-new-dimensions-to-ar" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/blufi">Telibrahma Convergent Communications</a>.</div></div><br /><!-- AddThis Button BEGIN --><div><a title="data:post.title" url="data:post.url" class="addthis_button"><img src="http://s7.addthis.com/static/btn/v2/lg-share-en.gif" width="125" height="16" alt="Bookmark and Share" style="border:0" /></a><br /><script type="text/javascript" src="http://s7.addthis.com/js/250/addthis_widget.js?pub=xa-4a9387337163d925"></script></div><div><br /></div>Good day,<div><br /><div>Team TELiBrahma.<br /><!-- AddThis Button END --><br /></div></div></div>TELiBrahma Indiahttp://www.blogger.com/profile/00528876120300176484noreply@blogger.com0tag:blogger.com,1999:blog-5698456854622509253.post-12759291188167523112009-11-26T00:27:00.001-08:002009-11-26T00:35:51.805-08:005 points to remember for a successful AR campaign.<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiTrufy0MY_-z_2CDaYd0hoANPGl8RiJomlbOu2kKg-Ke6jGBDesn8JOdxdt2hJVyVhNwPIu0pssqLzwZab2GowatRpEUNVmbUNeX-SH6E-KiI3ISrqYB6gJ_WC2ZlasSanJA-fxYeaWKkz/s1600/3230910546_98883985f6_b.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 320px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiTrufy0MY_-z_2CDaYd0hoANPGl8RiJomlbOu2kKg-Ke6jGBDesn8JOdxdt2hJVyVhNwPIu0pssqLzwZab2GowatRpEUNVmbUNeX-SH6E-KiI3ISrqYB6gJ_WC2ZlasSanJA-fxYeaWKkz/s400/3230910546_98883985f6_b.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5408326788604461794" /></a><div style="text-align: right;"><br /></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: georgia; font-weight: bold; line-height: 24px; ">Right Creative renderings:</span></div><div style="text-align: left;"> <p class="MsoNormal" style="margin-left:.25in;text-align:justify;line-height: 150%"><span class="Apple-style-span" style="font-family:georgia;">The real excitement of augmented reality is in the creative aspect of the campaign. The brilliant creative in AR will create great impact for the campaign since the users are already excited with the augmented reality, and interesting creative will result in the great word of mouth for the campaign. </span><i><span class="Apple-style-span" style="font-family:georgia;">For E.g. Users can see the route map of the nearest dealer for test drive outlet when they point their mobile camera to a hoarding with creative of newly launched car!</span><span class="Apple-style-span" style="font-family:georgia;"><o:p></o:p></span></i></p> <p class="MsoNormal" style="text-align: justify;line-height: 150%; "><o:p><span class="Apple-style-span" style="font-family:georgia;"> <span class="Apple-style-span" style="font-weight: bold; ">Right call for actions:</span></span></o:p></p> <p class="MsoNormal" style="margin-left:.25in;text-align:justify;line-height: 150%"><span class="Apple-style-span" style="font-family:georgia;">Even the great creative AR campaign can be easily un-noticed if there is no strong call to action! Users are new to AR and hence it takes a great call to action message to get them engaged with the brand through AR. By providing a great reason for users to interact with the campaign, engagement level with the brand will be great in augmented reality.</span><span class="Apple-style-span" style="font-family:georgia;"><o:p></o:p></span></p> <p class="MsoNormal" style="text-align: justify;line-height: 150%; "><o:p><span class="Apple-style-span" style="font-family:georgia;"> <span class="Apple-style-span" style="font-weight: bold; ">Educating consumers:</span></span></o:p></p> <p class="MsoNormal" style="margin-left:.25in;text-align:justify;line-height: 150%"><span class="Apple-style-span" style="font-family:georgia;">The success of the augmented reality campaign is also based on the clear instructions and communication about the campaign. With a great buzz for the campaign and clear instruction on how to use the AR can trigger great response and engagement with the brand. Different communication methods like announcements, promoters, digital displays, online, ambient media, social media, mainline promos etc can be used to inform and educate the consumers towards an AR campaign.</span><span class="Apple-style-span" style="font-family:georgia;"><o:p></o:p></span></p> <p class="MsoNormal" style="text-align:justify;line-height:150%"><o:p><span class="Apple-style-span" style="font-family:georgia;"> <span class="Apple-style-span" style="font-weight: bold; ">Availability on all platforms:</span></span></o:p></p> <p class="MsoNormal" style="margin-left:.25in;text-align:justify;line-height: 150%"><span class="Apple-style-span" style="font-family:georgia;">Success of an AR campaign depends on total number of users participating in the campaign. The application need to be made available to different mobile models, various mobile segment etc to make sure there is no disappointment for the users who shows interest towards an AR campaign. When users find that the application doesn’t work on their mobile then it will lead to a negative word of mouth for the campaign.</span><span class="Apple-style-span" style="font-family:georgia;"><o:p></o:p></span></p> <p class="MsoNormal" style="text-align: justify;line-height: 150%; "><o:p><span class="Apple-style-span" style="font-family:georgia;"> <span class="Apple-style-span" style="font-weight: bold; ">Distribution:</span></span></o:p></p> <p class="MsoNormal" style="margin-left:.25in;text-align:justify;line-height: 150%"><span class="Apple-style-span" style="font-family:georgia;">The distribution of the application plays a major role in determining the impact and success of the AR campaign. There has to be many distribution channels for the application for greater reach rather than single window delivery. BluFi can be a great medium to deliver the app to millions of users across </span><st1:country-region st="on"><st1:place st="on"><span class="Apple-style-span" style="font-family:georgia;">India</span></st1:place></st1:country-region><span class="Apple-style-span" style="font-family:georgia;">. BluFi can deliver the application to users by detecting different mobile models via bluetooth which is a easy option for the end consumers. Users should also be provided with other options to download the application through SMS / WAP or the website of the brand.</span><o:p></o:p></p></div><div style="text-align: justify;">Good day,</div><div style="text-align: justify;"><br /></div><div style="text-align: justify;">Team TELiBrahma.</div><div style="text-align: justify;"><br /></div><div><a title="data:post.title" url="data:post.url" class="addthis_button"><img src="http://s7.addthis.com/static/btn/v2/lg-share-en.gif" width="125" height="16" alt="Bookmark and Share" style="border:0" /></a></div>TELiBrahma Indiahttp://www.blogger.com/profile/00528876120300176484noreply@blogger.com0tag:blogger.com,1999:blog-5698456854622509253.post-4564476485593352422009-11-24T01:03:00.000-08:002009-11-30T21:38:09.570-08:00Nike presents India’s first print campaign with augmented reality.<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiILs3v5hDe74_6jqJrbAviqiJT0oFicJ4Vq7gjNiDBMhn1b8GY_ZKNoqQMK9qkC0A-v4tEsWvtnDEkwhXE4epdm4LJmCsQsOh_B_i6p3P7ASQdcTOUMdUkt79605kZHCJ2CZh_JslQXiqK/s1600/NIKE.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 200px; height: 199px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiILs3v5hDe74_6jqJrbAviqiJT0oFicJ4Vq7gjNiDBMhn1b8GY_ZKNoqQMK9qkC0A-v4tEsWvtnDEkwhXE4epdm4LJmCsQsOh_B_i6p3P7ASQdcTOUMdUkt79605kZHCJ2CZh_JslQXiqK/s200/NIKE.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5407594119517025154" /></a><div style="text-align: left;"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="text-decoration: underline;"><span class="Apple-style-span" style="font-family:Georgia, serif;color:#0000EE;"><span class="Apple-style-span" style="font-size:medium;"><br /></span></span></span></span></div><span class="Apple-style-span" style="font-family:georgia;"><div style="text-align: justify;"><span class="Apple-style-span" style="line-height: 24px; font-family:Georgia, serif;"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size:medium;">With the launch of the Nike Sportswear collection, Nike </span></span><st1:place st="on"><st1:country-region st="on"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size:medium;">India</span></span></st1:country-region></st1:place><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size:medium;"> wanted to integrate innovation with the launch campaigns in November 2009. The campaign features famous sports personalities and also the emerging ones in Nike Sportswear collection.</span></span></span></div></span><div> <p class="MsoNormal" style="text-align:justify;line-height:150%"><span><o:p><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size:medium;"> Telibrahma partnered with Mindshare Digital and Nike to provide a first of its kind experience to readers. The idea is to bring the static press ads in to life with augmented reality (AR) which is an emerging technology in mobile space. </span></span><span><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size:medium;"> </span></span></span></o:p></span></p> <p class="MsoNormal" style="line-height: 150%; text-align: justify; "><span><o:p><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size:medium;"> Famous magazines like Blender, Femina, Garzia, Man’s world, Maxim, M-magazine, and Marie Calire have hit the stand this month with Nike Sportswear ads featuring unique AR codes. Users can download the Nike application just by texting NIKE to 56006. The AR mobile application was also been delivered to users via bluetooth in BluFi locations across </span></span><st1:country-region st="on"><st1:place st="on"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size:medium;">India</span></span></st1:place></st1:country-region><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size:medium;">. There were multiple press ads featuring different sports stars and when users point their mobile camera to an advertisement with the code, animated content featuring the sports personality and products featured in that particular ad was displayed along with the details of other products in the Nike Sportswear collection! </span></span></o:p></span></p><p class="MsoNormal" style="text-align:justify;line-height:150%"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size:medium;"><br /></span></span></p><p class="MsoNormal" style="text-align:justify;line-height:150%"><span class="Apple-style-span" style="line-height: normal; "><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRiJIrBUD8F80gz6HFeYKCYJi-zZF3YTW-dPY9XFZszSG2gYRURnByy3e91cNppf336XdDl4Et9gv5zWCktdz22tXIYXTAeJWx_7WfiJ5wTOvHNFFHzSan-QSAf6SlPmPcDtyTnHSdwnuE/s1600/Zaheer-Press-ad.jpg"><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRiJIrBUD8F80gz6HFeYKCYJi-zZF3YTW-dPY9XFZszSG2gYRURnByy3e91cNppf336XdDl4Et9gv5zWCktdz22tXIYXTAeJWx_7WfiJ5wTOvHNFFHzSan-QSAf6SlPmPcDtyTnHSdwnuE/s400/Zaheer-Press-ad.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5407593485679737682" style="text-align: justify;display: block; margin-top: 0px; margin-right: auto; margin-bottom: 10px; margin-left: auto; cursor: pointer; width: 400px; height: 268px; " /></a></span></p><p class="MsoNormal" style="text-align:justify;line-height:150%"><span class="Apple-style-span" style="line-height: normal;"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size:medium;"><br /></span></span></span></p><p class="MsoNormal" style="text-align:justify;line-height:150%"><span class="Apple-style-span" style="font-size:medium;"><span class="Apple-style-span" style="line-height: normal;"></span></span></p><p class="MsoNormal" style="text-align:justify;line-height:150%"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size:medium;">This was the first time in </span></span><st1:place st="on"><st1:country-region st="on"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size:medium;">India</span></span></st1:country-region></st1:place><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size:medium;"> that a print campaign has an augmented reality feature in it. Augmented reality made it possible to transform the static press ad in to an interactive one!</span></span></p><p class="MsoNormal" style="text-align:justify;line-height:150%"><span class="Apple-style-span" style="line-height: normal; "><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size:medium;">Experience the Nike AR campaign on your mobile </span></span><b><a href="http://blufimedia.com/nike.html"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="color:#000000;"><span class="Apple-style-span" style="font-size:medium;">here</span></span></span></a></b><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size:medium;">.</span></span></span><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size:medium;"><o:p></o:p></span></span></p><p class="MsoNormal" style="text-align:justify;line-height:150%"><span class="Apple-style-span" style="line-height: normal;"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size:medium;">Good day,</span></span></span></p><p class="MsoNormal" style="text-align:justify;line-height:150%"><span class="Apple-style-span" style="line-height: normal; "><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size:medium;">Team TELiBrahma,</span></span></span></p><p></p></div><div><a title="data:post.title" url="data:post.url" class="addthis_button"><img src="http://s7.addthis.com/static/btn/v2/lg-share-en.gif" width="125" height="16" alt="Bookmark and Share" style="border:0" /></a><br /><script type="text/javascript" src="http://s7.addthis.com/js/250/addthis_widget.js?pub=xa-4a9387337163d925"></script></div><br /><!-- AddThis Button END -->TELiBrahma Indiahttp://www.blogger.com/profile/00528876120300176484noreply@blogger.com0tag:blogger.com,1999:blog-5698456854622509253.post-89044688198389175332009-11-24T00:19:00.000-08:002009-11-24T00:54:55.606-08:00HSBC India brings “augmented reality” in to reality!<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgr5YGh9bxNOzmIA8-ukih-u3KzW9QvChZUZgW0PplfhvUN3d7jYAGBV6JKnL__Vnt4vl1fXCSvOjtLYEjK0yAG-PkmIZbtKKDwHRjtjKyBl1tua1PPzoMkKFa8u_Rzd-PlWwVgnUIMb0kn/s1600/logo-hsbc.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 320px; height: 128px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgr5YGh9bxNOzmIA8-ukih-u3KzW9QvChZUZgW0PplfhvUN3d7jYAGBV6JKnL__Vnt4vl1fXCSvOjtLYEjK0yAG-PkmIZbtKKDwHRjtjKyBl1tua1PPzoMkKFa8u_Rzd-PlWwVgnUIMb0kn/s320/logo-hsbc.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5407588555579217650" /></a><p class="MsoNormal" style="text-align: justify;line-height: 150%; "><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size:medium;">Visitors of HSBC bank branch offices in Mumbai was taken by surprise with a first of its kind and innovative experience from HSBC, a brand which is known for great customer experience and innovation.</span></span></p> <p class="MsoNormal" style="text-align:justify;line-height:150%"><span><o:p><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size:medium;">Select branches in Mumbai were enabled with BluFi and a HSBC AR application was delivered to users via their mobile bluetooth at zero cost! Unique AR codes have been printed in different collaterals like leaflets, posters, banners etc along with a call to action communication to download the application and experience augmented reality on their mobile. The entire campaign strategy and execution was handled by TELiBrahma.</span></span></o:p></span></p> <p class="MsoNormal" style="text-align:justify;line-height:150%"><span><o:p><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size:medium;"> Users were excited to see animated and interactive content on the different promotional offers on HSBC premier and platinum cards popped up suddenly when they point their mobile camera to the respective codes! An innovative technology with exciting and relevant content created a great buzz for the activation. </span></span></o:p></span></p><p class="MsoNormal" style="text-align:justify;line-height:150%"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size:medium;">You can experience the HSBC AR campaign on your mobile</span></span><span style=" ;color:blue;"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size:medium;"> </span></span><span class="Apple-style-span" style="color:#000000;"><a href="http://blufimedia.com/hsbc.html"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size:medium;"><b>here</b></span></span></a><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size:medium;"> and on the web </span></span><a href="http://blufimedia.com/HSBCwebAR/"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size:medium;"><b>here</b></span></span></a><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size:medium;">.</span></span></span></span></p><p class="MsoNormal" style="text-align:justify;line-height:150%"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size:medium;">Good day,</span></span></p><p class="MsoNormal" style="text-align:justify;line-height:150%"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size:medium;">Team TELiBrahma.</span></span></p><p class="MsoNormal" style="text-align:justify;line-height:150%"><span class="Apple-style-span" style="line-height: normal; "><a title="data:post.title" url="data:post.url" class="addthis_button"><img src="http://s7.addthis.com/static/btn/v2/lg-share-en.gif" width="125" height="16" alt="Bookmark and Share" style="border:0" /></a></span></p><br /><!-- AddThis Button END -->TELiBrahma Indiahttp://www.blogger.com/profile/00528876120300176484noreply@blogger.com5tag:blogger.com,1999:blog-5698456854622509253.post-23396952001649313242009-11-19T21:57:00.000-08:002009-11-20T04:05:11.968-08:006 reasons why marketers will love BluFi.<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj7_7ZkH3L_NBHa-32pDYgt0VmXOZMOIC-9gjadmBPbbY5DL7DdBlD5qHgTWLYgij-BQEhacWrZO_v-xqZLETCaBoYfzBtqZtD2CgqthRHHRAyPLP6fNvuzlUpUM-3F54ucoEebNTACa6SD/s1600/6.png" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5406061222685622514" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj7_7ZkH3L_NBHa-32pDYgt0VmXOZMOIC-9gjadmBPbbY5DL7DdBlD5qHgTWLYgij-BQEhacWrZO_v-xqZLETCaBoYfzBtqZtD2CgqthRHHRAyPLP6fNvuzlUpUM-3F54ucoEebNTACa6SD/s320/6.png" style="cursor: hand; cursor: pointer; display: block; height: 301px; margin: 0px auto 10px; text-align: center; width: 320px;" /></a><br /><div><div style="text-align: justify;"><span class="Apple-style-span" style="line-height: 24px;"><b><span style="font-family:Georgia, 'Times New Roman', serif;">BluFi is consumer friendly:</span></b><span style="font-family:Georgia, 'Times New Roman', serif;"> Consumers love when they get branded content for FREE! As most consumers feel that present data plans are expensive and slow on speed, BluFi on the other hand costs them </span><b><span style="font-family:Georgia, 'Times New Roman', serif;">Zero</span></b><span style="font-family:Georgia, 'Times New Roman', serif;"> and it’s faster than the 3G! BluFi is completely permission based and users can easily opt of the engagement just by turning of their mobile bluetooth hence provide the control to the user!</span></span><br /></div><div style="text-align: justify;"><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span class="Apple-style-span" style=" ;font-family:georgia;"><b><span style="font-family:Georgia, 'Times New Roman', serif;">BluFi for great reach:</span></b><span style="font-family:Georgia, 'Times New Roman', serif;"> What ever the sine of media plan is, BluFi can help marketers to reach the mobile consumers at various locations like shopping malls, restaurants, hangouts, corporate locations, cricket stadiums etc across </span><st1:place st="on"><st1:country-region st="on"><span style="font-family:Georgia, 'Times New Roman', serif;">India</span></st1:country-region></st1:place><span style="font-family:Georgia, 'Times New Roman', serif;">. Marketers can reach the “hard to reach consumers who are on mobile” via BluFi more effectively than other medium.</span></span></div><span style="font-family:georgia;"><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="color:black;"><b><span style="font-family:Georgia, 'Times New Roman', serif;">Target the right consumer:</span></b><span style="font-family:Georgia, 'Times New Roman', serif;"> Blufi makes it possible to target users based on the mobile phone model they carry with. So when a luxury brand wants to engage with the TG, BluFi helps to target all hi-end mobile phones in BluFi locations and deliver the brand message.</span><span style="font-family:Georgia, 'Times New Roman', serif;"><o:p></o:p></span></span><br /></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="color:black;"><b><span style="font-family:Georgia, 'Times New Roman', serif;">Customized messages:</span></b><span style="font-family:Georgia, 'Times New Roman', serif;"> Using BluFi, brands can deliver different messages to different users based on the mobile models, duration of the day, location of the user, based on the previous interactions with the users etc. This helps brand to stand out from the clutter and to provide great engaging content for users. BluFi also identifies different mobile models and will deliver the right content for users which is compatible to their mobile phone.</span><span style="font-family:Georgia, 'Times New Roman', serif;"><o:p></o:p></span></span><br /></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="color:black;"><b><span style="font-family:Georgia, 'Times New Roman', serif;">Rich media on mobile:</span></b><span style="font-family:Georgia, 'Times New Roman', serif;"> Using BluFi we can deliver rich media content to users’ mobile in lesser time than any other mediums! Rich brand content like TVC, wallpapers, screensaver, mobile games, mobile applications, flash files, mobile coupons, mobile brochures etc can be delivered to users.</span><span style="font-family:Georgia, 'Times New Roman', serif;"><o:p></o:p></span></span><br /></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="color:black;"><b><span style="font-family:Georgia, 'Times New Roman', serif;">Measurement:</span></b><span style="font-family:Georgia, 'Times New Roman', serif;"> Measurement of the campaign in BluFi is advanced than many existing mediums available. Measurement can be made based on the location, time duration, consumer segment based on the mobile phone models, viral element etc. Advanced measurement like these helps marketers to read the impact of the campaign, get feedback from the consumers and to customize the message if required.</span><span style="font-family:Georgia, 'Times New Roman', serif;"><o:p style="text-decoration: underline;"></o:p></span></span><br /></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="font-family:Georgia, 'Times New Roman', serif;">Good day,</span><br /></div><div class="MsoNormal" style="line-height: 150%; text-align: justify;"><span style="font-family:Georgia, 'Times New Roman', serif;">Team TEliBrahma.<br /><br /><!-- AddThis Button BEGIN --><div><a title="data:post.title" url="data:post.url" class="addthis_button"><img src="http://s7.addthis.com/static/btn/v2/lg-share-en.gif" width="125" height="16" alt="Bookmark and Share" style="border:0" /></a><br /><script type="text/javascript" src="http://s7.addthis.com/js/250/addthis_widget.js?pub=xa-4a9387337163d925"></script></div><br /><!-- AddThis Button END --><br /></span></div></span></div></div>TELiBrahma Indiahttp://www.blogger.com/profile/00528876120300176484noreply@blogger.com0tag:blogger.com,1999:blog-5698456854622509253.post-29561683296650407932009-11-18T21:07:00.000-08:002009-11-18T01:44:59.061-08:00Media planning with BluFi<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEicfEQTCBvAokalNMo4b6BMVTwX-sv3YlBSKWQ8rOvR_zMFE26A3CZxY5aWohAxJW5TPiXrEnyYhmQnZrooaFZCe7pq0DSF-XQkiIY-lEdr_Ec2whjbpbcVVcIWAyq71lgsO4ZGHfRk63C6/s1600/LOGO-n-copy.png"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 200px; height: 200px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEicfEQTCBvAokalNMo4b6BMVTwX-sv3YlBSKWQ8rOvR_zMFE26A3CZxY5aWohAxJW5TPiXrEnyYhmQnZrooaFZCe7pq0DSF-XQkiIY-lEdr_Ec2whjbpbcVVcIWAyq71lgsO4ZGHfRk63C6/s200/LOGO-n-copy.png" border="0" alt="" id="BLOGGER_PHOTO_ID_5405306150299315714" /></a><p class="MsoNormal" style="text-align:justify;line-height:150%"><span style="color:black;"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size:medium;">While BluFi delivered lot of interesting campaigns for some of the biggest brands in the country over last few months, we always feel, there needs to be lot more awareness about BluFi as a media to reach mobile consumers effectively.</span></span><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size:medium;"><o:p></o:p></span></span></span></p> <p class="MsoNormal" style="text-align:justify;line-height:150%"><span style="color:black;"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size:medium;">To bridge the gap we recently did an analysis integrated with an independent survey on BluFi network and usage patterns. Seeing the results we thought it is exciting for us to share the same with planners.</span></span><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size:medium;"><o:p></o:p></span></span></span></p> <p class="MsoNormal" style="text-align:justify;line-height:150%"><span style="color:black;"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size:medium;">For the analysis following data were considered: </span></span><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size:medium;"><o:p></o:p></span></span></span></p> <p class="MsoNormal" style="text-align:justify;line-height:150%"><span style="color:black;"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size:medium;">1) Network Data 2) Sample space 3) 100% accuracy</span></span><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size:medium;"><o:p></o:p></span></span></span></p> <p class="MsoNormal" style="text-align:justify;line-height:150%"><span style="color:black;"><o:p><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size:medium;"> Some of the exciting findings include…</span></span></o:p></span></p><p class="MsoNormal" style="text-align:justify;line-height:150%"></p><p class="MsoNormal" style="margin-left:.75in;text-align:justify;line-height: 150%"></p><ul><li><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size:medium;">73% of users wanted to constantly know about new products coming up in the market</span></span></li><li><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size:medium;">63% are interested in fashion and latest trends</span></span></li><li><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size:medium;">63% are interested in holidaying abroad</span></span></li><li><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size:medium;">22% are planning to buy a new 2 wheeler and 32% of them are planning to go for a 4 wheeler within an year</span></span></li><li><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size:medium;">71% would access BluFi for the second time within a month and 35% of them would access BluFi atleast 5 times within a month</span></span></li><li><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size:medium;">59% are interested in accepting communication from Liquor companies</span></span></li></ul><p></p> <p></p> <p class="MsoNormal" style="margin-left:1.0in;text-align:justify;text-indent: -.25in;line-height:150%;mso-list:l0 level2 lfo1;tab-stops:list 1.0in"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size:medium;"><span class="Apple-style-span" style=" line-height: normal; "></span></span></span></p><span class="Apple-style-span" style="font-family:Cambria;"><p class="MsoNormal" style="text-align: justify; line-height: 24px; "></p><span class="Apple-style-span" style="font-family:Cambria;"><p class="MsoNormal" style="text-align:justify;line-height:150%"><span><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-size:medium;">Refer the following presentation for more details:</span></span><span style="color:blue;"><o:p></o:p></span></span></p><p class="MsoNormal" style="text-align:justify;line-height:150%"><span class="Apple-style-span" style=" line-height: normal; font-family:Georgia, serif;"><a href="http://www.slideshare.net/blufi/blufi-for-media-planners" title="BluFi For Media Planners" style="font: normal normal normal 14px/normal Helvetica, Arial, sans-serif; display: inline !important; margin-top: 12px; margin-right: 0px; margin-bottom: 3px; margin-left: 0px; text-decoration: underline; ">BluFi For Media Planners</a></span></p></span></span><div style="width:425px;text-align:left" id="__ss_2525352"><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=blufiformediaplanners-091117224222-phpapp02&stripped_title=blufi-for-media-planners"><param name="allowFullScreen" value="true"><param name="allowScriptAccess" value="always"><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=blufiformediaplanners-091117224222-phpapp02&stripped_title=blufi-for-media-planners" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/blufi">Telibrahma Convergent Communications</a>.</div></div><br />Good day,<div>Team TELiBrahma.<br /><br /><!-- AddThis Button BEGIN --><div><a title="data:post.title" url="data:post.url" class="addthis_button"><img src="http://s7.addthis.com/static/btn/v2/lg-share-en.gif" width="125" height="16" alt="Bookmark and Share" style="border:0" /></a><br /><script type="text/javascript" src="http://s7.addthis.com/js/250/addthis_widget.js?pub=xa-4a9387337163d925"></script></div><br /><!-- AddThis Button END --><br /></div>TELiBrahma Indiahttp://www.blogger.com/profile/00528876120300176484noreply@blogger.com2tag:blogger.com,1999:blog-5698456854622509253.post-80784955126137703562009-11-18T01:12:00.000-08:002009-11-19T22:25:31.075-08:00Consumer acceptance for BluFi.<div style="text-align: center;"><span class="Apple-style-span" style="font-family:georgia;"><br /></span></div><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEja4bkRHHgcW_HuQZe7V6LHdnIROVgS7YOJ26zr8GOMwqyUNkO3tixpg0SnMU6geLrqyjbMax23j8TZ45n2ifTJw3tFPDa3fT_LNGzSfoqPR4CBw70ehXlYxsHjR1__8DTsAXaBNWuKzLzM/s1600/bluetooth.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 320px; height: 209px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEja4bkRHHgcW_HuQZe7V6LHdnIROVgS7YOJ26zr8GOMwqyUNkO3tixpg0SnMU6geLrqyjbMax23j8TZ45n2ifTJw3tFPDa3fT_LNGzSfoqPR4CBw70ehXlYxsHjR1__8DTsAXaBNWuKzLzM/s320/bluetooth.jpg" alt="" id="BLOGGER_PHOTO_ID_5405369475929453954" border="0" /></a><div style="text-align: justify;"><span class="Apple-style-span" style="font-family:georgia;"><br /></span></div><div style="text-align: justify;"><p class="MsoNormal" style="margin-left: 0.25in; text-align: justify; line-height: 150%;"><span style="color:black;"><span class="Apple-style-span" style="font-size:medium;"><span class="Apple-style-span" style="font-family:georgia;">BluFi is any marketer’s dream, where they can use existing 600+ BluFi locations across India like shopping malls, hangouts, restaurants, corporate locations or deploy BluFi in their existing BTL activations, OOH properties like hoardings, bus shelters etc. </span></span><span class="Apple-style-span" style="font-size:medium;"><span class="Apple-style-span" style="font-family:georgia;"><o:p></o:p></span></span></span></p> <p class="MsoNormal" style="margin-left: 0.25in; text-align: justify; line-height: 150%;"><span class="Apple-style-span" style="font-size:medium;"><span class="Apple-style-span" style="font-family:georgia;">We are very much focused in providing great engagement opportunities to users by understanding their usage patterns and behaviour. Based on our analysis and previous campaigns, we’ve identified interesting insights on the user behaviour and the factors that influencing user acceptance towards BluFi.</span></span></p><p class="MsoNormal" style="margin-left: 0.25in; text-align: justify; line-height: 150%;"><span class="Apple-style-span" style="font-size:medium;"><b><span class="Apple-style-span" style="text-decoration: underline;"><span class="Apple-style-span" style="font-family:georgia;"> BluFi consumer acceptance stack</span></span></b></span></p><p class="MsoNormal" style="margin-left: 0.25in; text-align: justify; line-height: 150%;"><span class="Apple-style-span" style="line-height: normal;"><span class="Apple-style-span" style="color: rgb(0, 0, 238);"><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhaviQLJVuSE_yAGUlgOdtbWJXDpgtGXQiUc2glkGQAnSzj3fFeLz0xlvSJGPX-Pn8ONE6iw7wfGPC0Qdju4LqCRmuSnul6g0tNyvUSLNF5QIwtlmgRlP5VXqWfWlAcMP9lSD-mX903aL9l/s400/pic1.jpg" alt="" id="BLOGGER_PHOTO_ID_5405370444580625682" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 214px;" border="0" /></span></span></p><p class="MsoNormal" style="margin-left: 0.25in; text-align: justify; line-height: 150%;"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="line-height: normal;"></span></span></p><p class="MsoNormal" style="margin-left: 0.25in; text-align: justify; line-height: 150%;"><span style="color:black;"><span class="Apple-style-span" style="font-family:georgia;">We are witnessing great acceptance from the consumers for BluFi across locations. Consumers are eagerly engaging with BluFi when they have been educated about the campaign. There is also a great increase of the repeat users in our permanent BluFi locations across </span><st1:country-region st="on"><st1:place st="on"><span class="Apple-style-span" style="font-family:georgia;">India</span></st1:place></st1:country-region><span class="Apple-style-span" style="font-family:georgia;"> which proves the fact that consumers are on the lookout for best deals and information (Ref. above pic). </span></span></p><p class="MsoNormal" style="margin-left: 0.25in; text-align: justify; line-height: 150%;"><span style="color:black;"><span class="Apple-style-span" style="font-family:georgia;">From our survey and past campaigns, we have found that following are the great reasons for users to engage with BluFi:</span></span></p><p class="MsoNormal" style="margin-left: 0.25in; text-align: justify; line-height: 150%;"></p><ul><li><span class="Apple-style-span" style="font-family:georgia;">Free mobile downloads (35%)</span></li><li><span class="Apple-style-span" style="font-family:georgia;">Free offers/news (20%)</span></li><li><span class="Apple-style-span" style="font-family:georgia;">I like the brand (22%)</span></li><li><span class="Apple-style-span" style="font-family:georgia;">I like the campaign (12%)</span></li><li><span class="Apple-style-span" style="font-family:georgia;">My Bluetooth is always on (5)</span></li><li><span class="Apple-style-span" style="font-family:georgia;">Excitement (rest)</span></li></ul><p></p><p class="MsoNormal" style="margin-left: 0.25in; text-align: justify; line-height: 150%;"><b><span class="Apple-style-span" style="text-decoration: underline;"><span class="Apple-style-span" style="font-family:georgia;">BluFi Acceptance pattern</span></span></b></p><p class="MsoNormal" style="margin-left: 0.25in; text-align: justify; line-height: 150%;"><span class="Apple-style-span" style="text-decoration: underline;"><b><span class="Apple-style-span" style="font-weight: normal; line-height: normal; color: rgb(0, 0, 238);"><span class="Apple-style-span" style="font-family:georgia;"><br /></span><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhO1X4gQH0i4GMqM9IH88Ogo_QkTzmsNV0fK7u3U-HkMuJ_WXRifxWQlp04W_WPYH8fOQeEpLSaca-gPS_jlJa1XK7CT0SeVHydXVbRsf7BgsMZTLBlg_C9ACf6zyLzZA9FQ8MhMq0u3TkX/s400/Picture2.jpg" alt="" id="BLOGGER_PHOTO_ID_5405371092768760674" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 140px;" border="0" /></span></b></span></p><p class="MsoNormal" style="margin-left: 0.25in; text-align: justify; line-height: 150%;"><span class="Apple-style-span" style="font-family:georgia;"><b></b></span></p><b><p class="MsoNormal" style="margin-left: 0.25in; text-align: justify; line-height: 150%;"><span style="color:black;"><span class="Apple-style-span" style="font-weight: normal;"><span class="Apple-style-span" style="font-family:georgia;">Different set of customers are accepting BluFi to engage with interesting campaigns. As the above picture indicates, BluFi is also a great medium to reach SEC A and SEC A+ users who are very hard to reach and establish an engaging brand experience and also at various touch points like kiosks,mobile vans, airports, shopping malls, youth hangouts, events etc!</span></span></span></p><p class="MsoNormal" style="margin-left: 0.25in; text-align: justify; line-height: 150%;"><span style="color:black;"><span class="Apple-style-span" style="text-decoration: underline;"><span class="Apple-style-span" style="font-family:georgia;">Increase in Bluetooth acceptance with activations</span></span></span></p><p class="MsoNormal" style="margin-left: 0.25in; text-align: justify; line-height: 150%;"><span class="Apple-style-span" style="text-decoration: underline;"><span class="Apple-style-span" style="font-weight: normal; line-height: normal; color: rgb(0, 0, 238);"><span class="Apple-style-span" style="font-family:georgia;"><br /></span><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYy4cOmjuWwxEqRvlSFWau3QxUAoKuaHRoxShM0J-tbDc4YIKgOtwkNIMAQyD6PYQ8OMI1I6d-9lui_Eosw2Oy1bDdc20Y_DPbz3H07EW1aQ7EQ3tKGCr0-UhFlwPvMJnGT_mKjw4NSM0T/s400/Picture3.jpg" alt="" id="BLOGGER_PHOTO_ID_5405371719812858002" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 400px; height: 128px;" border="0" /></span></span></p><p class="MsoNormal" style="margin-left: 0.25in; text-align: justify; line-height: 150%;"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-weight: normal;"></span></span></p><p class="MsoNormal" style="margin-left: 0.25in; text-align: justify; line-height: 150%;"><span style="color:black;"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-weight: normal;">As per our data almost 73% of users are looking forward to get more information about the products to be launched. And from our experience we have witnessed great user acceptance for brand messages. The number of users who accept brand messages increases when there is a great buzz happening with the activations in the location.</span></span></span></p><p class="MsoNormal" style="margin-left: 0.25in; text-align: justify; line-height: 150%;"><span style="color:black;"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-weight: normal;">We've also found that following activations provides great triggers for users to engage with brands in BluFi zones:</span></span></span></p><p class="MsoNormal" style="margin-left: 0.25in; text-align: justify; line-height: 150%;"> </p><p class="MsoNormal" style="margin-left: 0.25in; text-align: justify; line-height: 150%;"></p><ul><li><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-weight: normal;">Consistent and persistent education through banners/posters/standees etc</span></span></li><li><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-weight: normal;">Campaign specific activations</span></span></li><li><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-weight: normal;">Announcements</span></span></li><li><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-weight: normal;">Promoters</span></span></li><li><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-weight: normal;">Word of mouth/Viral</span></span></li><li><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-weight: normal;">Education via digital screens</span></span></li></ul><p></p> <p class="MsoNormal" style="margin-left: 0.25in; text-align: justify; line-height: 150%;"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-weight: normal;">BluFi provides great advantages for brands to establish great engagement with consumers when they are in mood for engaging with the brand.</span></span></p><p class="MsoNormal" style="margin-left: 0.25in; text-align: justify; line-height: 150%;"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-weight: normal;">Good day,</span></span></p><p class="MsoNormal" style="margin-left: 0.25in; text-align: justify; line-height: 150%;"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style="font-weight: normal;">Team TELiBrahma.</span></span></p><p class="MsoNormal" style="margin-left: 0.25in; text-align: justify; line-height: 150%;"><span class="Apple-style-span" style="font-weight: normal; line-height: normal;"><a title="data:post.title" url="data:post.url" class="addthis_button"><span class="Apple-style-span" style="font-family:georgia;"><img src="http://s7.addthis.com/static/btn/v2/lg-share-en.gif" alt="Bookmark and Share" style="border: 0pt none ;" width="125" height="16" /></span></a></span></p></b></div><br /><!-- AddThis Button END -->TELiBrahma Indiahttp://www.blogger.com/profile/00528876120300176484noreply@blogger.com0tag:blogger.com,1999:blog-5698456854622509253.post-33951080482617317872009-11-12T21:09:00.000-08:002009-11-15T21:29:54.000-08:00BluFi for great reach and impact.<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKNXZIkpTKDSU1KZRo60_qJf2dzapxaUjl2_HYQqspULpBxDMmaQeOLaUBwedWTactevtE0R0Npo5lzJxkqa1zxA64ItmBzOq4XiD2btHv5Whnnc04F3YrBlVErAuk6HLfje2ZMLH-aAEd/s1600-h/LOGO-n-copy.png"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 200px; height: 200px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKNXZIkpTKDSU1KZRo60_qJf2dzapxaUjl2_HYQqspULpBxDMmaQeOLaUBwedWTactevtE0R0Npo5lzJxkqa1zxA64ItmBzOq4XiD2btHv5Whnnc04F3YrBlVErAuk6HLfje2ZMLH-aAEd/s200/LOGO-n-copy.png" border="0" alt="" id="BLOGGER_PHOTO_ID_5403452752422264546" /></a><div style="text-align: left;"><span class="Apple-style-span" style=" line-height: 24px; font-family:Verdana;font-size:13px;">We at Telibrahma are always on the look out for opportunities to provide more value to our clients by maximizing the reach and impact. Recently, we’ve increased our BluFi footprint with Spencer’s retail and Aditya Birla group’s “More” two of the leading modern retail outlets in <st1:place st="on"><st1:country-region st="on">India</st1:country-region></st1:place>. This provides great opportunity for marketers to target home makers and housewives who are influential decision makers!</span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family:Verdana;font-size:100%;"><span class="Apple-style-span" style=" line-height: 24px;font-size:13px;"><p class="MsoNormal" style="text-align:justify"><span class="apple-style-span"><b><i><span style="font-family:Verdana;font-size:10.0pt;color:black;">Network analytics from BluFi: <o:p></o:p></span></i></b></span></p> <p class="MsoNormal" style="text-align:justify"><span style=" ;font-family:Verdana;font-size:10.0pt;color:black;">- Access to both male and female consumers in 18+ cities across <st1:country-region st="on">India</st1:country-region> with Mumbai, <st1:city st="on">Delhi</st1:city> and <st1:city st="on"><st1:place st="on">Bangalore</st1:place></st1:city> forming the bulk of traffic<o:p></o:p></span></p> <p class="MsoNormal" style="text-align:justify"><span style=" ;font-family:Verdana;font-size:10.0pt;color:black;">- Marketers can reach 72% of the consumers closer to POS and 60% of the consumers with corporate profile who are hard to reach with other mediums<o:p></o:p></span></p> <p class="MsoNormal" style="text-align:justify"><span style=" ;font-family:Verdana;font-size:10.0pt;color:black;">- BluFi helps marketers to reach 87% of the youth audience on their favourite gadget “mobile” <o:p></o:p></span></p> <p class="MsoNormal" style="text-align:justify"><span style=" ;font-family:Verdana;font-size:10.0pt;color:black;">- Survey indicates that >70% of the youth have direct influence on what products their parents purchase and >60% influence on what their friends purchase<o:p></o:p></span></p> <p class="MsoNormal" style="text-align:justify"><span style=" ;font-family:Verdana;font-size:10.0pt;color:black;">- Marketers can target consumer based on the mobile phone they carry! For e.g. luxury brands can target users with hi-end models thus engaging with the right target audience<span class="apple-style-span"><o:p></o:p></span></span></p><p class="MsoNormal" style="text-align:justify">Good day,</p><p class="MsoNormal" style="text-align:justify">Team TELiBrahma.</p></span></span></div><div><span class="Apple-style-span" style="line-height: normal;"><span class="Apple-style-span" style="font-family:georgia;"><span class="Apple-style-span" style=" line-height: 19px;font-size:-webkit-xxx-large;"><span class="Apple-style-span" style="font-family:Georgia, serif;"><div><a title="data:post.title" url="data:post.url" class="addthis_button"><img src="http://s7.addthis.com/static/btn/v2/lg-share-en.gif" width="125" height="16" alt="Bookmark and Share" style="border:0" /></a></div></span></span></span></span><p></p></div><!-- AddThis Button END -->TELiBrahma Indiahttp://www.blogger.com/profile/00528876120300176484noreply@blogger.com0tag:blogger.com,1999:blog-5698456854622509253.post-90739077927606613082009-11-09T20:03:00.000-08:002009-11-09T20:12:01.053-08:00MMA global awards-Telibrahma selected as finalist.<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5Q67E1pYWHzVDDgmr_5yQK6xsdDKxv5_24CnO2zmZYhW03_dKAM4tOFjCQN_aG8nlFMGkg84QEDH0JjSc07aXuctdzrLaT2WqHk8d-zwAb1l92qywko61hWknwwdJGMYFpKF52ZiJ0UFB/s1600-h/mma_logo.png"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 305px; height: 88px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5Q67E1pYWHzVDDgmr_5yQK6xsdDKxv5_24CnO2zmZYhW03_dKAM4tOFjCQN_aG8nlFMGkg84QEDH0JjSc07aXuctdzrLaT2WqHk8d-zwAb1l92qywko61hWknwwdJGMYFpKF52ZiJ0UFB/s400/mma_logo.png" border="0" alt="" id="BLOGGER_PHOTO_ID_5402322110679812882" /></a><br /><div style="text-align: center;"><br /></div><div style="text-align: justify;">Recently Mobile Marketing Association selected Telibrahma as finalists in MMA global awards in the category Cross Media integration – Asia Pacific region for our Prodcasting campaign for <b><a href="http://telibrahmaindia.blogspot.com/2009/09/when-honda-talks.html">Honda Jazz</a></b>.</div><div style="text-align: justify;"><br /></div><div style="text-align: justify;">The MMA received hundreds of submissions in 12 categories from companies across the globe regarding completed mobile marketing campaigns and their outcomes. Finalists were selected by the MMA Awards Selection Committee, which is comprised of global industry leaders from wireless carriers, technology and content providers, agencies, and industry publications.</div><div style="text-align: justify;"><br /></div><div style="text-align: justify;">Winners will be announced on the second week of November 2009. The official press release from MMA can be found <b><a href="http://mmaglobal.com/news/mobile-marketing-association-announces-2009-global-award-finalists">here.</a></b></div><div style="text-align: justify;"><b><br /></b></div><div style="text-align: justify;">Good day,</div><div style="text-align: justify;"><br /></div><div style="text-align: justify;">Team TELiBrahma.</div><br /><br /><!-- AddThis Button BEGIN --><div><a title="data:post.title" url="data:post.url" class="addthis_button"><img src="http://s7.addthis.com/static/btn/v2/lg-share-en.gif" width="125" height="16" alt="Bookmark and Share" style="border:0" /></a><br /><script type="text/javascript" src="http://s7.addthis.com/js/250/addthis_widget.js?pub=xa-4a9387337163d925"></script></div><br /><!-- AddThis Button END -->TELiBrahma Indiahttp://www.blogger.com/profile/00528876120300176484noreply@blogger.com0tag:blogger.com,1999:blog-5698456854622509253.post-75390473984543354222009-10-22T04:07:00.000-07:002009-10-22T22:07:19.306-07:00TELiBrahma wins ORDER OF MERIT from PMAA<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIhecQDOgTPmkQBlupGwda3VbrvkNp3XUQ08mTg1AkS3mPCkx-3egNJ4QeVoOwYhWKLahY3rA5mxH1k8XC8dh10RCqJIIjhbWsNXrebt8DAD04yHPGkaihtHKfFBi_sp1y4u5wYwoSQ0hz/s1600-h/PMAA-Final.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 275px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIhecQDOgTPmkQBlupGwda3VbrvkNp3XUQ08mTg1AkS3mPCkx-3egNJ4QeVoOwYhWKLahY3rA5mxH1k8XC8dh10RCqJIIjhbWsNXrebt8DAD04yHPGkaihtHKfFBi_sp1y4u5wYwoSQ0hz/s400/PMAA-Final.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5395380227823865794" /></a><br /><div style="text-align: justify;"><br /></div><div style="text-align: justify;"><b>Promotion Marketing Awards of Asia (PMAA)</b>, which completes a decade in 2009 marking its excellence in Asia, recognizes the very best in promotion marketing and mastery throughout Asia every year. We have nominated 2 of our campaigns in Digital category. The Jury has awarded the ORDER OF MERIT certificates to both nominations after analyzing the innovative aspect of both campaigns. </div><div style="text-align: justify;"><br /></div><div style="text-align: justify;">Following are the 2 campaigns that were awarded the Order of Merit certificates:</div><div style="text-align: justify;"><br /></div><div style="text-align: justify;"><b>Alley:</b> Aley is a non profit organization focusing on promotion of rural artists and their art work. Aley helps rural artists sell their pieces of art directly to the art enthusiasts and art collectors devoid of middle men.</div><div style="text-align: justify;"><br /></div><div style="text-align: justify;">Paintings created by the artists were converted in to wall papers with the signature and contact details of Aley, and these were delivered to the users mobile directly in all our BluFi zones. Each time user visits a luxury mall, a different content was delivered ensuring no repetition of images/content.</div><div style="text-align: justify;"><br /></div><div style="text-align: justify;"><b><i>Results:</i></b></div><div style="text-align: justify;">• More than 200000 impressions were delivered in 1 month</div><div style="text-align: justify;">• Several leads were generated during the activity period</div><div style="text-align: justify;"><br /></div><div style="text-align: justify;"><b>Royal Challengers: </b></div><div style="text-align: justify;">The entire KSCA stadium was converted into a BluFi zone. Spectators were treated with instant updates from the match which is the major difference between watching the match in stadium and in cricket match. Updates include analysis from the match, team profile of Royal Challengers, images from the match and fun facts. Spectators could participate in contests predicting different outcome of the matches to win prizes (sponsored by partnering brands)</div><div style="text-align: justify;"><br /></div><div style="text-align: justify;"><b><i>Results:</i></b></div><div style="text-align: justify;">• More than 10000 registration to fan club in pre-event activities </div><div style="text-align: justify;">• More than 240000 downloads over 28 hours of cricket</div><div style="text-align: justify;">• Major brands like Blackberry, Britannia, Airtel, RC and Canara bank engaged with target customers through the new platform that was created</div><div style="text-align: justify;">• 7 blackberry phones, t-shirts and free tickets were given to spectators as prizes</div><div style="text-align: justify;">• Nearly 20% of the fans in the ground downloaded content during the match days</div><div style="text-align: justify;"><br /></div><div style="text-align: justify;">Good day,</div><div style="text-align: justify;"><br /></div><div style="text-align: justify;">Team TELiBrahma.</div><br /><br /></p><!-- AddThis Button BEGIN --><div><a title="data:post.title" url="data:post.url" class="addthis_button"><img src="http://s7.addthis.com/static/btn/v2/lg-share-en.gif" width="125" height="16" alt="Bookmark and Share" style="border:0" /></a><br /><script type="text/javascript" src="http://s7.addthis.com/js/250/addthis_widget.js?pub=xa-4a9387337163d925"></script></div><br /><!-- AddThis Button END -->TELiBrahma Indiahttp://www.blogger.com/profile/00528876120300176484noreply@blogger.com0tag:blogger.com,1999:blog-5698456854622509253.post-77746275192719681302009-10-20T23:49:00.001-07:002009-10-22T21:34:10.706-07:00BluFi powered campaign for Toyota Fortuner.<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZ55wtUbih_7alEzAiV2xaRCrjMDVYqC4yU4v_A3qHEgkaKTRlbUtVQiQ-7-ht7Kb7Q01HRMI9iNYTZB7cVyDMwQlfEK8OJjy3PL3qA_09iZDl2egym1CKU3XLMua5K-JtKlhWB-mLdTeP/s1600-h/Picture2.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 172px; height: 400px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZ55wtUbih_7alEzAiV2xaRCrjMDVYqC4yU4v_A3qHEgkaKTRlbUtVQiQ-7-ht7Kb7Q01HRMI9iNYTZB7cVyDMwQlfEK8OJjy3PL3qA_09iZDl2egym1CKU3XLMua5K-JtKlhWB-mLdTeP/s400/Picture2.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5394944311082931826" /></a><div style="text-align: left;"><span class="Apple-style-span" style="color:#0000EE;"><span class="Apple-style-span" style="text-decoration: underline;"><br /></span></span></div><div style="text-align: justify;">Every month we are witnessing a great acceptance from leading brands for our “Prodcaster” idea! We’ve executed the first Prodcasting campaign for <a href="http://telibrahmaindia.blogspot.com/2009/06/now-products-can-talk-to-consumers.html">Chevrolet Spark</a> in Forum Mall in Bangalore and it got featured in one of the leading mobile marketing new website “<a href="http://telibrahmaindia.blogspot.com/2009/07/mobile-marketer-covers-our-campaign.html">Mobile marketer</a>”.</div><div style="text-align: justify;"><br /></div><div style="text-align: justify;">Last month we’ve taken the Prodcaster to the next level by deploying a <a href="http://telibrahmaindia.blogspot.com/2009/09/when-honda-talks.html">HONDA JAZZ </a>with BluFi and branded with call to action messages that makes users turn their mobile bluetooth engage with the car. And the activation was a great success and it’s been featured in Afaqs! and All about Outdoor.com.</div><div style="text-align: justify;"><br /></div><div style="text-align: justify;">This month, we’ve partnered with Toyota India to promote the newly launched SUV – <b>Toyota Fortuner</b>. Toyota had a planned activations in major airports in India where Fortuner was displayed in Domestic Lounge to create a direct connect with the potential audience. To provide detailed information about the car to the audience and to inspire them was a great challenge since the promoters were not always able to provide right information to the customers. To address that issue, we’ve deployed BluFi along with the car and educated users to turn on their mobile bluetooth to get the relevant information about Fortuner.</div><div style="text-align: justify;"><br /></div><div style="text-align: justify;">Users can access Fortuner wallpapers, hi-resolution video and an exclusive mobile application that has all details like technical specifications, advanced technology details, an option for users to view different colors of Fortuner, locate a nearest dealer etc.</div><div style="text-align: justify;"><br /></div><div style="text-align: justify;"><p class="MsoNormal" style="line-height:150%"><span class="Apple-style-span" style="line-height: normal; ">The activations is a huge success and we've engaged with <b>23,150</b> unique users and registered over <b>70,279 </b>downloads for the brand content in just one month of the activity!</span></p></div><div style="text-align: justify;"><br /></div><div style="text-align: justify;">Following is the detailed presentation of the campaign.<br /><br /><div style="width:425px;text-align:left" id="__ss_2304726"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/blufi/toyota-fortuner" title="Toyota Fortuner">Toyota Fortuner</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=toyotafortuner-091021014922-phpapp02&stripped_title=toyota-fortuner"><param name="allowFullScreen" value="true"><param name="allowScriptAccess" value="always"><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=toyotafortuner-091021014922-phpapp02&stripped_title=toyota-fortuner" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/blufi">Telibrahma Convergent Communications</a>.</div></div><br /><br /></div><div style="text-align: justify;">Good day,</div><div style="text-align: justify;"><br /></div><div style="text-align: justify;">Team TELiBrahma.<br /><p></p></div><!-- AddThis Button BEGIN --><div><a title="data:post.title" url="data:post.url" class="addthis_button"><img src="http://s7.addthis.com/static/btn/v2/lg-share-en.gif" width="125" height="16" alt="Bookmark and Share" style="border:0" /></a><br /><script type="text/javascript" src="http://s7.addthis.com/js/250/addthis_widget.js?pub=xa-4a9387337163d925"></script></div><br /><!-- AddThis Button END -->TELiBrahma Indiahttp://www.blogger.com/profile/00528876120300176484noreply@blogger.com0tag:blogger.com,1999:blog-5698456854622509253.post-27421047135955180002009-09-03T05:23:00.000-07:002009-10-22T21:35:41.743-07:00When HONDA talks!<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggl-6U7s1wOc_1QrIc1w-zh5gMVuPPG7vaY5x3s_EwGnz45vvf2RCOGRPHTFM48AFNUMkNqc6tkQMqnB-hEgAU5nca9p-DLU_AcRvnwcbkK3f-g4fJeAeetXKwSjxWgdIpUrwqBtNN2vzB/s1600-h/Honda-logo.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 320px; height: 230px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggl-6U7s1wOc_1QrIc1w-zh5gMVuPPG7vaY5x3s_EwGnz45vvf2RCOGRPHTFM48AFNUMkNqc6tkQMqnB-hEgAU5nca9p-DLU_AcRvnwcbkK3f-g4fJeAeetXKwSjxWgdIpUrwqBtNN2vzB/s320/Honda-logo.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5377218784305017250" /></a><br /><div style="text-align: center;"><span class="Apple-style-span" style="color:#0000EE;"><span class="Apple-style-span" style="text-decoration: underline;"><br /></span></span></div><br /><div style="text-align: left;"><span class="Apple-style-span" style="line-height: 24px; ">Last month, we’ve covered about “Prodcaster”, our innovation where products itself can talk to customers. We’ve also covered the case study of <b><a href="http://telibrahmaindia.blogspot.com/2009/06/now-products-can-talk-to-consumers.html">Chevrolet Spark</a></b> which was our first Prodcasting campaign.</span></div><div> <p class="MsoNormal" style="text-align:justify;line-height:150%"><span style="Arial Narrow"font-family:";">This month, we’ve taken the Prodcaster to the next level with Honda Jazz! Honda wanted to try out innovative marketing for the newly launched <b style="mso-bidi-font-weight:normal">Jazz</b>, they found BluFi an interesting platform to reach their on - the – go consumers via mobile.<o:p></o:p></span></p> <p class="MsoNormal" style="text-align:justify;line-height:150%"><span style="Arial Narrow"font-family:";"><o:p> </o:p></span></p> <p class="MsoNormal" style="text-align:justify;line-height:150%"><span style="Arial Narrow"font-family:";">During the one month activity, a Honda Jazz was enabled with BluFi and made to go around different parts of the city. Users were educated about the activity with stickers and banners pasted in the car to turn in their mobile bluetooth. When users turn their mobile bluetooth, videos, specifications and dealer details have been delivered to them.<o:p></o:p></span></p> <p class="MsoNormal" style="text-align:justify;line-height:150%"><span style="Arial Narrow"font-family:";"><o:p> It created a lot of buzz among the crowd since it’s a new experience for them. The results also proved the fact BluFi holds a great opportunity to create engagement with customers.</o:p></span></p> <p class="MsoNormal" style="text-align:justify;line-height:150%"><span style="Arial Narrow"font-family:";"><o:p> <span class="Apple-style-span" style=" ;font-family:Georgia;"><span style="Arial Narrow"font-family:";">The campaign created huge buzz even before the completion. The activity was featuredin <st1:country-region st="on"><st1:place st="on">India</st1:place></st1:country-region>’s leading portal for advertising, media and marketing “Afaqs!” and also in "All About Outdoor" a </span><span style="Arial Narrow"font-family:";">leading OOH trends and news portal.</span></span></o:p></span></p><p class="MsoNormal" style="text-align:justify;line-height:150%">Following is the detailed presentation of the campaign.</p><p class="MsoNormal" style="text-align:justify;line-height:150%"><br /><br /><div style="width:425px;text-align:left" id="__ss_1946827"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/blufi/honda-jazz-1946827" title="Honda Jazz">Honda Jazz</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=hondajazz-090903074218-phpapp02&stripped_title=honda-jazz-1946827" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=hondajazz-090903074218-phpapp02&stripped_title=honda-jazz-1946827" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more <a style="text-decoration:underline;" href="http://www.slideshare.net/">presentations</a> from <a style="text-decoration:underline;" href="http://www.slideshare.net/blufi">Telibrahma Convergent Communications</a>.</div></div><br /><br /></p><p class="MsoNormal" style="text-align:justify;line-height:150%">Good day,</p><p class="MsoNormal" style="text-align:justify;line-height:150%">Team TELiBrahma.</p></div><!-- AddThis Button BEGIN --><div><a title="data:post.title" url="data:post.url" class="addthis_button"><img src="http://s7.addthis.com/static/btn/v2/lg-share-en.gif" width="125" height="16" alt="Bookmark and Share" style="border:0" /></a><br /><script type="text/javascript" src="http://s7.addthis.com/js/250/addthis_widget.js?pub=xa-4a9387337163d925"></script></div><br /><!-- AddThis Button END -->TELiBrahma Indiahttp://www.blogger.com/profile/00528876120300176484noreply@blogger.com0