INNOVATIVE MOBILE SOLUTIONS

Invite to participate in our growth

2010-03-17T01:33:00.000-07:00

TELiBrahma is a leader in mobile solutions space with special focus on marketing and advertising. TELiBrahma focuses on “Delivering rich media engagements with targeted consumers”. We do so by targeting specific verticals and consumer segments and delivering the same over BluFi network owned and operated by us. Some of the salient aspects of TELiBrahma include

Worlds largest network away from the operator (2000+ locations, 2M+ consumers)
Solutions deployed in CCD, Barista, Shoppers stop, Reliance, Leading malls and others
Solutions for Ford, Toyota, Benz, Maruti, GM, Tata, Mahindra, Cabury’s. Coco cola, GSK, HSBC, Nike, Nokia, LG, HSBC, USL, Disney amongst many
Worlds only augmented Reality Solution that works on all handsets
10+ patents, Several international awards ( Including Redherring global 100, advertising related awards)

TELiBrahma, to fuel our growth strategy wants to expand its innovation base. All the below job profiles carry industry standard remuneration, Attractive ESOP’s and an accelerated career path.

Available Roles

Product Manager

Pre Sales Manager

Program Manager - Campaigns

BluFi Operations Manager

Head Sales - Mumbai

Sales – Mumbai & Bangalore

Note: There are also opening in sales, technology and marketing

Product Manager

Here is a chance for you to build solutions and products that industry talks about immediately. Our direct connect with consumers and brands will ensure that high quality products always reach out to consumers and customers immediately. You will have cool patent pending technologies, a nationwide consumer base and high energy environment to bank on. We would assure you of this role nurturing and sharpening your entrepreneurial skills

Responsibility

Identifies possible solutions of a technology in given domain

Extensive Market Research for product specifications, road map & positioning
Serve as the internal and external brand ambassador for the product offering
Analyze business opportunities within a quantitative framework by market sizing, ROI models and revenue projections
Identifies features of the product based on the target market
Co-ordinates for completion of the required product and demonstrations
Co-ordinates with sales team for pitching initial pilots
Productization including marketing collaterals, Pricing and packaging

Skill sets required

Experience in product marketing/management
Experience in Product conceptualization, implementation and management.
A degree in technology (A management from a premier institute is preferred)
Enthusiasm to learn and adapt to different domains and technologies
Ability to interface effectively and establish quick credibility and confidence with: Engineering, Sales, Business Development, Design, and External Partners
Great oral and written presentation skills
Possess a good blend of understanding about business and technology
Possess an innate curiosity for services around mobile and internet

Pre sales Manager

We are a blend of technology and marketing and no one can understand you better than we do! Here is a chance for you to move away from me too work and move in to role that gives you wider exposure. Several awards and solutions that we have built is a testimony to what a technical guy with business bent of mind can achieve. You can be part of selling solutions based on cool patent pending technologies and assured results. We would assure you of this role nurturing and sharpening your techno marketing skills much better than what many of the MBA schools can do. Note: Candidates will also have option to work on international strategies.

Job profile

Identify capabilities of products and solutions that we have
Identifies engagement solutions for a brand/ vertical segment based on the brief provided
Creates techno commercial presentations and proposals
Works with sales team across the country towards sales closure
Coordinates with delivery team for implementation of the solution
Provides necessary feedback for development team to improve the offerings

Skil sets required

4-6 years of overall experience with 2years of pre sales experience
A degree in technology and/or management
Understanding of web and mobile applications architecture
Experience in creating presentations and proposals
Enthusiasm to learn and adapt to different domains and technologies
Tech savvy with deep understanding of social networking and other internet branding technologies
Any exposure to advertising and media would be highly preferred

Program manager - Campaigns

15 projects that go live on a weekly basis defines the execution challenge that we offer. Are you bored of having people for the sake of billing? Have you bored of working on project specifications that never see the light? Are you bored of managing the same technologies and infrastructure for years? Do you believe its not about having more people that define your career but accomplishing superior results. Get exposed to real world problem of project management where you need to stitch together complex technology, Creative that define consumer experience, ever shortening time lines, multiple partners and users to execute projects that can’t be postponed or cancelled!. Take this challenge and you will discover a new person in you

Responsibilities

Sets up and supervises processes,
Owns execution, results, report and customer satisfaction
Execution plan and approvals
Monitors and escalates delays
Results management by coordinating with location, deployment and activation teams
Crisis management and coordination
Checklist management
Completely owns all campaigns and customer communication

Skill sets required

Experience in managing multiple project involving multiple vendors in a SI environment
PMI certification preferred
A degree in technology and/or management
Understanding of web and mobile applications architecture
Enthusiasm to learn and adapt to different domains and technologies
Project and team management skills
Customer front ending, reporting, risk management

BluFi Operations Manager

Are you bored of managing a typical IT environment? Looking for challenges beyond a regular office? Would you get excited with the prospect of managing worlds largest mobile network away from the operators? Would you get excited with the chance of defining strategies, technology and processes to manage a network of 2000+ terminals in 20 different cities and reach to 100M+ consumers. A job where uptime but directly impacts downloads and revenue for the company.

Our culture suggests that you will drive this network with smarter tool, optimized planning and with lot more experimentation.

Job profile

Plans for the deployment based on the feedback from locations and campaign execution team
Sets processes for deployment an monitoring of network
Identifies tools to monitor the process and results
Owns SLA and ensures same is always met
Inventory and asset management to ensure optimum investment
Owns budget and cost management

Skill sets required

6 years of experience in managing complex and production IT environment
PMI certification preferred
Experience in defining processes and tools
Project and team management skills
Experience in running a production environment

Head Sales - Mumbai

Responsibility

Identifies solutions for brands and lock them in as a long term partners

Build a team that thrives in defining solutions and not selling classic media products

Serve as the internal and external brand ambassador for the product offering

Continuously engage with brands and agencies in identifying opportunities for mobile solutions

Constant eye on the top line-to stretch and continuously redefine goals

Coordinates with sales and technology team for pitching initial pilots

Also be able to manage Branch affairs

Skill sets required

Experience in sales at a mid/senior level position

People management skills

Preferably a management graduate from a reputed institute

Enthusiasm to learn and adapt to different domains and technologies

Possess a good blend of understanding about business and technology

Possess an innate curiosity for services around mobile and internet

Sales - Mumbai & Bangalore

Here is a chance for you to be part of a team whose products the industry talks about . Our direct connect with consumers and brands will ensure that high quality products always reach out to consumers and customers immediately. An organization that has cool patent pending technologies, a nationwide consumer base and a very high energy environment to bank on. We would assure you of this role nurturing and sharpening your entrepreneurial skills.

Responsibility

To build a good relationship with brands and agencies.

Account management

Serve as the internal and external brand ambassador for the company

Be part of every digital media plan of brands

Skill sets required

People with 2-3 years experience.

Preferably a management graduate from a reputed institute

Enthusiasm to learn and adapt to different domains and technologies

Possess a good blend of understanding about business and technology

Those who are interested are requested to send your profiles to jobs@telibrahma.com along with following information

Time required for joining

Current CTC

Linkedin, twitter and Facebook Id

Welcome to HOLiBrahma!

2010-03-04T02:05:00.000-08:00

Holi is one of the colorful festivals in India! Entire team at TELiBrahma had a colorful evening during holi. We missed our colleagues from the other branches, but they have had a holi bash in their respective offices!

Following is the video that captures few colorful moments of our Holi celebration.

Good day,

Team TELiBrahma.

IntARactive engagement at events. A great case study.

2010-02-22T19:57:00.000-08:00

Mindshare Brand Equity Compass is a day-long marketing summit with participation from India’s marketing elite.

The Programme, with “Marketing 3.0: One to One and One to a Billion!” as its theme with interesting sessions that addresses the challenges confronting the marketing and business community in the modern era.

TELiBrahma partnered with Mindshare to provide the TG with an interactive engagement and establish a great connect with the nature of the event “Marketing 3.0”. We ave received great response for the idea which was evident in the numbers!

Mindshare Brand Equity event case study.

View more presentations from Telibrahma Convergent Communications.

Good day,

Team TELiBrahma.

Brand TVC released through mobile before the mainstream media!

2010-01-26T23:36:00.000-08:00

Saarang is an extremely popular college festival of IIT Chennai. The festival is the biggest in the south

India

and draws a lot of youngsters not only from Chennai but also from other parts of the country.

The young crowd was the perfect audience for Cadbury 5Star to engage with and to provide great brand experience. We have partnered with Cadbury to enable the brand experience in a never-before-manner through BluFi. After the great success for BluFi engagement at IIT Mumbai’s Mood Indigo, Cadbury 5star wanted to take the engagement and excitement at ‘Saarang’ to the next level.

As part of the innovation, we have taken the brand TVC directly on to the palms of the consumers through mobile, even before releasing it in mainstream media! This was a great achievement for an innovative platform like BluFi which holds world of innovation possibilities for brands! This initiative also proves the fact that confidence over BluFi as a truly innovative medium is ever increasing among marketers.

We provided an exciting platform for consumers to engage with Cadbury 5Star with ideas like real-time clues to find a LOST person, invitation to users to capture their LOST moments with 5star and upload the same to BluFi etc. We have got tremendous response from the visitors and great acceptance for BluFi.

Check out more photos generated by users in official 5Star Facebook page.

Good day

Team TELiBrahma.

Cadbury 5star + BluFi @ IIT MOOD Indigo = Excitement!

2010-01-18T22:08:00.000-08:00

What it takes for a brand to provide exciting brand engagement? It’s the Idea! We have witnessed the power of ideas that can take the user engagement to the next level, at recent IIT Mood Indigo ‘09.

Cadbury 5star wanted to provide an exciting engagement to the visitors and make them feel “LOST” in the taste of 5star. We partnered with Cadbury and created different innovative engagement strategies during the 4 day event. The success of the campaign was reflected in the numbers and in the exciting user participation.

Check out the detailed case study below:

Cadbury 5 Star + BluFi @ IIT MOOD Indigo = Excitement!

View more presentations from Telibrahma Convergent Communications.

Good day,

Team TELiBrahma.

2010: The year of mobile?

2010-01-08T21:12:00.000-08:00

Hi,

For almost 4 years, marketers were expecting mobile to be a dominant force in marketing. But as the years pass by, it became a prophecy which everyone believed in mobile's potential but had no idea why it hasn't happened!

But 2009 definitely has provided a great lift to mobile marketing, thanks to the recession. If the trends in 2009 is an indicator which saw major companies like Google, Apple enter the mobile game, then we,the mobile marketers have the luxury to believe that mobile has arrived!

What do you think?

Click here to register your vote!

Good day,

Team TELiBrahma.

TELiBrahma - Highlights of 2009.

2009-12-31T04:25:00.000-08:00

1) We love cricket:

The IPL season 2 was shifted to SA but not the spirit. TELiBrahma put in its effort recreating IPL fever through special BluFi IPL zones. Nokia, Nike, McDowell, RC, Kingfisher and Puma are few of the brands that created interesting engagements during IPL season 2 on BluFi.

TELiBrahma Continued its passion through KPL ( Karnataka premier league) when it helped Bangalore Brigadier and Sprite to deliver engagements on consumers' mobile.

Use of BluFi and its impact reached its pinnacle when TELiBrahma deployed BluFi in all 3 CLT20 stadiums and delivered real time video on demand and updates to consumers by partnering with ESPN and Sprite. CLT20 alone delivered more than 1.3 million downloads.

2) Prodcasting

TELiBrahma launched its new offering Prodcaster to create direct dialogue between products on display and consumers. Prodcasters have been used by leading brands like Toyota, Tata motors, Maruti, Honda, Chevrolet. Few other major brands are about to launch their campaign in January 2010.Autoexpo 2010 is another event where prodcasting would help major car OEM's to reach to millions of consumers. Results have been equally encouraging with each campaign out performing the others in terms of creative experience, excitement and numbers that matter.

3) IntARact

TELiBrahma made "Augmented reality" a reality in India. We overcame several technology barriers and created "IntARact" which is truly a next big platform for superior brand engagement over mobile. HSBC, NIKE and Mahindra have tasted the benefits of new technology and are planning for larger strategies. IntARact not only delivers an advertising a campaign but moves beyond to address communication challenges that the brand has!

4) BTL and Event Integrations

BluFi continue to bring huge benefits to brands as part of their BTL activations and event sponsorship. While events like instoreasia09, FICCI frames, Indiatelecom09, MoodIndigo, Kshitij, TiE TES embraced the benefits of BluFi, its brands who enjoy the real benefits of it. Cadburys, Fanta, Sprite, Samsung and many more brands used BluFi to measure, engage and create powerful ROI for their investments.

5) A profiled inventory for advertisers

BluFi now offers a much larger profiled inventory for advertisers. BluFi is the only medium through which brands can target retail, hangout and corporate locations in the country. Across deployment in Barista, CCD, Shoppers stop, Spenser, More, 60+ malls, TELiBrahma now helps advertisers to reach more than 2M consumers month on month.. We also have contracts and strategies in place to reach 5M consumers month on month by April next year. We are enabling advertisers to reach consumers based on the location, profile, handset and time and by enabling them to pay per download.

6) Awards and Recognition:

This year, TELiBrahma was recognized in global arena. We have won "Order Of Merit" certificates from PMAA for 2 of our campaigns and our Prodcaster campaign for Honda JAZZ was shortlisted as finalist in MMA global awards.

We were also featured in many publications for our innovation in mobile marketing.

Good day,

Team TELiBrahma.

BluFi @ India Telecom 09

2009-12-18T00:08:00.000-08:00

India Telecom 2009, fourth consecutive year of the leading international conference and exhibition is a forum for promoting Telecom for Inclusive Growth through Enterprise and Learning is one of the most awaited event in the Telecom Sector. This event is jointly organized by FICCI, DOT and Ministry of Communications & IT.

The event mainly consists of 50 Conferences and an Exhibition with 5 pavilions, over 3 days. Delegates from various verticals and industries visited this event.To provide great engagement in the event TELiBrahma partnered with the organizers for the third consecutive year!

The objective is to enable organizers to manage information among the delegates, exhibitors and the speakers. Provide a simple and a secure platform for networking at the event. Simplify the process of collecting feedback about the event from different delegates.

Our Solution:

BluFi, the proprietary solution from TELiBrahma was deployed at the event. The entire event area was converted into a Bluetooth zone. A mobile application was delivered to the mobile phones of participants at the event. The mobile application had following options:

Users were able to view the schedule of conference and refer various details regarding the event on their mobile phones
With the help of stall guide, users were able to look out for the different stalls under various pavilions using their mobile phone
Networking was made simple with an inbuilt networking tool in the application. Users were able to leave their contact with the organizers through BluFi with a note mentioning their industry and their interested verticals. This information was collected through BluFi and passed on to the organizers to send across the relevant contacts to delegates as per their preferences
Users were able to rate the conferences and various aspects of the event through mobile and leave their feedback with the organizers

Good day,

Team TELiBrahma.

BluFi store - Redefining mobile content purchase.

2009-12-17T23:22:00.000-08:00

TELiBrahma has come up with yet another innovative solution called “BluFi store”. Through BluFi store users can download best of the mobile content from renowned content developers at affordable cost. A first of its kind initiative in the world, where users can purchase vouchers of their choice, access different mobile content like mobile games, wallpapers, videos etc and download their favourite mobile content through BluFi!

BluFi store is available in 50+ outlets in Bangalore across locations like shopping malls, cyber cafes, medical store, stationary shops, mobile service centers, mobile retail outlets, bus ticket booking counters in the locations like Jaynagar, Banashankari, BTM layout, Madivala, Vijaynagar, Koramangala, Nagarbhavi .

At present we are receiving around 50 downloads of mobile games per day. The 2nd phase of expansion will be happening in Mumbai and Delhi. We are targeting 10 major cities in India and 10000+ outlets in the next 6 months.

Good day,

Team TELiBrahma

Will it work or not work?

2009-12-10T02:14:00.000-08:00

We are currently doing a campaign for one of the famous brands. There are campaigns not only demonstrating the solution challenges we face in certain scenarios but also highlighting the fact that if the campaign is well thought, better results are bound to come for a brand.

When we decided to do this campaign, all we knew was that it was a cantor activity wherein cantor will move around the Mumbai city distributing content, mobile forms and mobile coupons from the brand.

But we started seeing great challenges as in case of any events on its first day when the actual deployment began. We met with some unforeseen problems during deployment that included unavailability of power supply (battery operated devices will not last for a 10 hour campaign). To our surprise it was not a single deployment but 5-6 different installations a day including few in slums, streets and not-so-common places in Mumbai.

But that did not dither our passion for delivery nor our technology and its robustness. Both our team and technology was ready for this challenges and pictures below will talk about this.

But that’s ok were the people ready for this? Were they turning on Bluetooth to engage with the brand on mobile? Check out these pictures.

Amazing number of people in the vicinity (more than 400 or 80% +) took no time to engage with the activity through our media (BluFi) and participated in the activation through their mobile to get a chance to dance and sip a free drink. While the results of the campaign would be shared once the activity is completed, we just wanted to share this information to explain following facts:

Challenges of technology and execution and how a great team and technology can live up to those challenges
Proof of how campaigns that connect to consumers can create wonders for the brand
And lastly, why we always believe that SEC “C” and rural India is lot more aware and ready for what we do as a company

Good day,

Team TELiBrahma

"intARact" - An ideal solution to make Augmented Reality work in India.

2009-12-02T02:43:00.000-08:00

Augmented reality is truly a disruptive tool that provides great brand engagement to consumers. But at the same there are great challenges to make it work in countries like India. With deep understanding of user behavior and technology, we at TELibrahma offer "intARact" - the augmented reality customized for Indian market.

Check out the challenges in AR and how intARact will address those challenges to make it work in India.

View more presentations from Telibrahma Convergent Communications.

Good day,

Team TELiBrahma.

Nitty-gritty of Augmented reality.

2009-12-01T21:44:00.001-08:00

Augmented Reality (AR) adds information and meaning to a real world object or place. It is designed to bridge the gap between the reality the user is experiencing and the content. This is done by assigning Meta data to physical objects.

AR takes real object or space as the foundation and incorporates technologies that add contextual data to deepen a person’s understanding of the subject. Contextual data added can be graphics, sounds and any other output format.

Augmented reality is associated with four critical technology needs:

A sensor device ( To experience a real world object)
Tracking system ( Optional to track location and orientation)
Computing power ( To identify the sensed object)
Information rendering ( as a overlay/ visual representation)

Augmented reality and advertising

Augmented reality enables higher levels of engagement and interactivity with the targeted consumers. When advertising based on AR is delivered through mobile, brands would benefit from the reach, engagement and measurement.

With AR, advertisers can use static objects like banner, print ads and even product displays to deliver personalized information and experience to targeted customers.

Today AR can be used for creating extremely novel and engaging applications without a large budget. These applications can enable interaction with brand, products and characters in compelling ways not previously possible.

However with its cool aspect interaction can quickly go viral and spread exposure with word of mouth, social networking, and link sharing.

In summary AR:

Enables exciting rich media engagements with targeted consumers
Brings alive the static hoardings, print ads and even direct mailers by delivering dynamic content on users mobile
Enable users to experience the products in a cooler way and download coupons, offers amongst other things
Makes consumers to engage the amount of time they spend with the brand and campaign which not only increases brand recall but invariably leaves a stronger bonding

Good day,

Team TELiBrahma.

Benefits of augmented reality.

2009-11-30T21:15:00.000-08:00

User excitement: Augmented reality provides greater excitement to the end users. When users looks at a press ad, a billboard Or a t-shirt etc comes to life on their mobile, it creates excitement and results in great brand recall and word of mouth for the activity. When it’s becoming harder to provide a brand experience to consumers, Augmented reality takes the brand experience to the next level by providing great experience on the palms of the consumers.

Integration with static branding: The most exciting feature of augmented reality is its ability to transform a static brand messages like Print ads, hoardings, posters, banners etc to an interactive one! When a press ad is included with AR the ad can actually TALK to the consumers! Imagine a press ad of the newly launched product talks about the benefits of the product or plays the TVC or provides an option to request for a demo! It will provide a complete new experience to the users by eliminating the clutter and by providing rich and engaging brand experience!

Permission based advertising: Augmented reality is a complete permission based model. It make sure that only loyal and potential consumers are interacting with the brand and thus ensuring the media spillover to a greater extent and register a great brand experience to the potential and serious users of the brand.

Measurement on the media spend: AR helps brands to measure the impact of the communication in a more effective way. It is also possible to measure the total number of engagement, responses, repetitive usages, user participation, downloads from the application, viral effect, participation in survey/feedback etc.

Ensuring Consumers get the message: Augmented reality can deliver great impulse for users to look for targeted communication. Following are few examples on how AR can add value to consumers thus result in great engagement.

Imagine user pointing his/her mobile at their credit card through mobile AR browser every time they shop to register their usage. This gives a great opportunity to deliver deals available for the users
Users can easily get the list of deals available to them simply by pointing their mobile to the logo of your retail shop
By pointing his AR browser @ a mall, a users can easily find out where he can find a pub that serves his favourite beer! Our solution is able to deliver liquor advertising only after users confirm that they are >21 years of age!

Good day,

Team TELiBrahma.

Why mobile adds new dimension to augmented reality?

2009-11-29T22:41:00.000-08:00

View more presentations from Telibrahma Convergent Communications.

Good day,

Team TELiBrahma.

5 points to remember for a successful AR campaign.

2009-11-26T00:27:00.001-08:00

Right Creative renderings:

The real excitement of augmented reality is in the creative aspect of the campaign. The brilliant creative in AR will create great impact for the campaign since the users are already excited with the augmented reality, and interesting creative will result in the great word of mouth for the campaign. For E.g. Users can see the route map of the nearest dealer for test drive outlet when they point their mobile camera to a hoarding with creative of newly launched car!

Right call for actions:

Even the great creative AR campaign can be easily un-noticed if there is no strong call to action! Users are new to AR and hence it takes a great call to action message to get them engaged with the brand through AR. By providing a great reason for users to interact with the campaign, engagement level with the brand will be great in augmented reality.

Educating consumers:

The success of the augmented reality campaign is also based on the clear instructions and communication about the campaign. With a great buzz for the campaign and clear instruction on how to use the AR can trigger great response and engagement with the brand. Different communication methods like announcements, promoters, digital displays, online, ambient media, social media, mainline promos etc can be used to inform and educate the consumers towards an AR campaign.

Availability on all platforms:

Success of an AR campaign depends on total number of users participating in the campaign. The application need to be made available to different mobile models, various mobile segment etc to make sure there is no disappointment for the users who shows interest towards an AR campaign. When users find that the application doesn’t work on their mobile then it will lead to a negative word of mouth for the campaign.

Distribution:

The distribution of the application plays a major role in determining the impact and success of the AR campaign. There has to be many distribution channels for the application for greater reach rather than single window delivery. BluFi can be a great medium to deliver the app to millions of users across India. BluFi can deliver the application to users by detecting different mobile models via bluetooth which is a easy option for the end consumers. Users should also be provided with other options to download the application through SMS / WAP or the website of the brand.

Good day,

Team TELiBrahma.

Nike presents India’s first print campaign with augmented reality.

2009-11-24T01:03:00.000-08:00

With the launch of the Nike Sportswear collection, Nike

India

wanted to integrate innovation with the launch campaigns in November 2009. The campaign features famous sports personalities and also the emerging ones in Nike Sportswear collection.

Telibrahma partnered with Mindshare Digital and Nike to provide a first of its kind experience to readers. The idea is to bring the static press ads in to life with augmented reality (AR) which is an emerging technology in mobile space.

Famous magazines like Blender, Femina, Garzia, Man’s world, Maxim, M-magazine, and Marie Calire have hit the stand this month with Nike Sportswear ads featuring unique AR codes. Users can download the Nike application just by texting NIKE to 56006. The AR mobile application was also been delivered to users via bluetooth in BluFi locations across India. There were multiple press ads featuring different sports stars and when users point their mobile camera to an advertisement with the code, animated content featuring the sports personality and products featured in that particular ad was displayed along with the details of other products in the Nike Sportswear collection!

This was the first time in India that a print campaign has an augmented reality feature in it. Augmented reality made it possible to transform the static press ad in to an interactive one!

Experience the Nike AR campaign on your mobile here.

Good day,

Team TELiBrahma,

HSBC India brings “augmented reality” in to reality!

2009-11-24T00:19:00.000-08:00

Visitors of HSBC bank branch offices in Mumbai was taken by surprise with a first of its kind and innovative experience from HSBC, a brand which is known for great customer experience and innovation.

Select branches in Mumbai were enabled with BluFi and a HSBC AR application was delivered to users via their mobile bluetooth at zero cost! Unique AR codes have been printed in different collaterals like leaflets, posters, banners etc along with a call to action communication to download the application and experience augmented reality on their mobile. The entire campaign strategy and execution was handled by TELiBrahma.

Users were excited to see animated and interactive content on the different promotional offers on HSBC premier and platinum cards popped up suddenly when they point their mobile camera to the respective codes! An innovative technology with exciting and relevant content created a great buzz for the activation.

You can experience the HSBC AR campaign on your mobile here and on the web here.

Good day,

Team TELiBrahma.

6 reasons why marketers will love BluFi.

2009-11-19T21:57:00.000-08:00

BluFi is consumer friendly: Consumers love when they get branded content for FREE! As most consumers feel that present data plans are expensive and slow on speed, BluFi on the other hand costs them Zero and it’s faster than the 3G! BluFi is completely permission based and users can easily opt of the engagement just by turning of their mobile bluetooth hence provide the control to the user!

BluFi for great reach: What ever the sine of media plan is, BluFi can help marketers to reach the mobile consumers at various locations like shopping malls, restaurants, hangouts, corporate locations, cricket stadiums etc across

India

. Marketers can reach the “hard to reach consumers who are on mobile” via BluFi more effectively than other medium.

Target the right consumer: Blufi makes it possible to target users based on the mobile phone model they carry with. So when a luxury brand wants to engage with the TG, BluFi helps to target all hi-end mobile phones in BluFi locations and deliver the brand message.

Customized messages: Using BluFi, brands can deliver different messages to different users based on the mobile models, duration of the day, location of the user, based on the previous interactions with the users etc. This helps brand to stand out from the clutter and to provide great engaging content for users. BluFi also identifies different mobile models and will deliver the right content for users which is compatible to their mobile phone.

Rich media on mobile: Using BluFi we can deliver rich media content to users’ mobile in lesser time than any other mediums! Rich brand content like TVC, wallpapers, screensaver, mobile games, mobile applications, flash files, mobile coupons, mobile brochures etc can be delivered to users.

Measurement: Measurement of the campaign in BluFi is advanced than many existing mediums available. Measurement can be made based on the location, time duration, consumer segment based on the mobile phone models, viral element etc. Advanced measurement like these helps marketers to read the impact of the campaign, get feedback from the consumers and to customize the message if required.

Good day,

Team TEliBrahma.

Media planning with BluFi

2009-11-18T21:07:00.000-08:00

While BluFi delivered lot of interesting campaigns for some of the biggest brands in the country over last few months, we always feel, there needs to be lot more awareness about BluFi as a media to reach mobile consumers effectively.

To bridge the gap we recently did an analysis integrated with an independent survey on BluFi network and usage patterns. Seeing the results we thought it is exciting for us to share the same with planners.

For the analysis following data were considered:

1) Network Data 2) Sample space 3) 100% accuracy

Some of the exciting findings include…

73% of users wanted to constantly know about new products coming up in the market
63% are interested in fashion and latest trends
63% are interested in holidaying abroad
22% are planning to buy a new 2 wheeler and 32% of them are planning to go for a 4 wheeler within an year
71% would access BluFi for the second time within a month and 35% of them would access BluFi atleast 5 times within a month
59% are interested in accepting communication from Liquor companies

Refer the following presentation for more details:

BluFi For Media Planners

View more presentations from Telibrahma Convergent Communications.

Good day,

Team TELiBrahma.

Consumer acceptance for BluFi.

2009-11-18T01:12:00.000-08:00

BluFi is any marketer’s dream, where they can use existing 600+ BluFi locations across India like shopping malls, hangouts, restaurants, corporate locations or deploy BluFi in their existing BTL activations, OOH properties like hoardings, bus shelters etc.

We are very much focused in providing great engagement opportunities to users by understanding their usage patterns and behaviour. Based on our analysis and previous campaigns, we’ve identified interesting insights on the user behaviour and the factors that influencing user acceptance towards BluFi.

BluFi consumer acceptance stack

We are witnessing great acceptance from the consumers for BluFi across locations. Consumers are eagerly engaging with BluFi when they have been educated about the campaign. There is also a great increase of the repeat users in our permanent BluFi locations across India which proves the fact that consumers are on the lookout for best deals and information (Ref. above pic).

From our survey and past campaigns, we have found that following are the great reasons for users to engage with BluFi:

Free mobile downloads (35%)
Free offers/news (20%)
I like the brand (22%)
I like the campaign (12%)
My Bluetooth is always on (5)
Excitement (rest)

BluFi Acceptance pattern

Different set of customers are accepting BluFi to engage with interesting campaigns. As the above picture indicates, BluFi is also a great medium to reach SEC A and SEC A+ users who are very hard to reach and establish an engaging brand experience and also at various touch points like kiosks,mobile vans, airports, shopping malls, youth hangouts, events etc!
Increase in Bluetooth acceptance with activations

As per our data almost 73% of users are looking forward to get more information about the products to be launched. And from our experience we have witnessed great user acceptance for brand messages. The number of users who accept brand messages increases when there is a great buzz happening with the activations in the location.
We've also found that following activations provides great triggers for users to engage with brands in BluFi zones:

Consistent and persistent education through banners/posters/standees etc
Campaign specific activations
Announcements
Promoters
Word of mouth/Viral
Education via digital screens

BluFi provides great advantages for brands to establish great engagement with consumers when they are in mood for engaging with the brand.
Good day,
Team TELiBrahma.

BluFi for great reach and impact.

2009-11-12T21:09:00.000-08:00

We at Telibrahma are always on the look out for opportunities to provide more value to our clients by maximizing the reach and impact. Recently, we’ve increased our BluFi footprint with Spencer’s retail and Aditya Birla group’s “More” two of the leading modern retail outlets in

India

. This provides great opportunity for marketers to target home makers and housewives who are influential decision makers!

Network analytics from BluFi:

- Access to both male and female consumers in 18+ cities across India with Mumbai, Delhi and Bangalore forming the bulk of traffic

- Marketers can reach 72% of the consumers closer to POS and 60% of the consumers with corporate profile who are hard to reach with other mediums

- BluFi helps marketers to reach 87% of the youth audience on their favourite gadget “mobile”

- Survey indicates that >70% of the youth have direct influence on what products their parents purchase and >60% influence on what their friends purchase

- Marketers can target consumer based on the mobile phone they carry! For e.g. luxury brands can target users with hi-end models thus engaging with the right target audience

Good day,

Team TELiBrahma.

MMA global awards-Telibrahma selected as finalist.

2009-11-09T20:03:00.000-08:00

Recently Mobile Marketing Association selected Telibrahma as finalists in MMA global awards in the category Cross Media integration – Asia Pacific region for our Prodcasting campaign for Honda Jazz.

The MMA received hundreds of submissions in 12 categories from companies across the globe regarding completed mobile marketing campaigns and their outcomes. Finalists were selected by the MMA Awards Selection Committee, which is comprised of global industry leaders from wireless carriers, technology and content providers, agencies, and industry publications.

Winners will be announced on the second week of November 2009. The official press release from MMA can be found here.

Good day,

Team TELiBrahma.

TELiBrahma wins ORDER OF MERIT from PMAA

2009-10-22T04:07:00.000-07:00

Promotion Marketing Awards of Asia (PMAA), which completes a decade in 2009 marking its excellence in Asia, recognizes the very best in promotion marketing and mastery throughout Asia every year. We have nominated 2 of our campaigns in Digital category. The Jury has awarded the ORDER OF MERIT certificates to both nominations after analyzing the innovative aspect of both campaigns.

Following are the 2 campaigns that were awarded the Order of Merit certificates:

Alley: Aley is a non profit organization focusing on promotion of rural artists and their art work. Aley helps rural artists sell their pieces of art directly to the art enthusiasts and art collectors devoid of middle men.

Paintings created by the artists were converted in to wall papers with the signature and contact details of Aley, and these were delivered to the users mobile directly in all our BluFi zones. Each time user visits a luxury mall, a different content was delivered ensuring no repetition of images/content.

Results:

• More than 200000 impressions were delivered in 1 month

• Several leads were generated during the activity period

Royal Challengers:

The entire KSCA stadium was converted into a BluFi zone. Spectators were treated with instant updates from the match which is the major difference between watching the match in stadium and in cricket match. Updates include analysis from the match, team profile of Royal Challengers, images from the match and fun facts. Spectators could participate in contests predicting different outcome of the matches to win prizes (sponsored by partnering brands)

Results:

• More than 10000 registration to fan club in pre-event activities

• More than 240000 downloads over 28 hours of cricket

• Major brands like Blackberry, Britannia, Airtel, RC and Canara bank engaged with target customers through the new platform that was created

• 7 blackberry phones, t-shirts and free tickets were given to spectators as prizes

• Nearly 20% of the fans in the ground downloaded content during the match days

Good day,

Team TELiBrahma.

BluFi powered campaign for Toyota Fortuner.

2009-10-20T23:49:00.001-07:00

Every month we are witnessing a great acceptance from leading brands for our “Prodcaster” idea! We’ve executed the first Prodcasting campaign for Chevrolet Spark in Forum Mall in Bangalore and it got featured in one of the leading mobile marketing new website “Mobile marketer”.

Last month we’ve taken the Prodcaster to the next level by deploying a HONDA JAZZ with BluFi and branded with call to action messages that makes users turn their mobile bluetooth engage with the car. And the activation was a great success and it’s been featured in Afaqs! and All about Outdoor.com.

This month, we’ve partnered with Toyota India to promote the newly launched SUV – Toyota Fortuner. Toyota had a planned activations in major airports in India where Fortuner was displayed in Domestic Lounge to create a direct connect with the potential audience. To provide detailed information about the car to the audience and to inspire them was a great challenge since the promoters were not always able to provide right information to the customers. To address that issue, we’ve deployed BluFi along with the car and educated users to turn on their mobile bluetooth to get the relevant information about Fortuner.

Users can access Fortuner wallpapers, hi-resolution video and an exclusive mobile application that has all details like technical specifications, advanced technology details, an option for users to view different colors of Fortuner, locate a nearest dealer etc.

The activations is a huge success and we've engaged with 23,150 unique users and registered over 70,279 downloads for the brand content in just one month of the activity!

Following is the detailed presentation of the campaign.

Toyota Fortuner

View more presentations from Telibrahma Convergent Communications.

Good day,

Team TELiBrahma.

When HONDA talks!

2009-09-03T05:23:00.000-07:00

Last month, we’ve covered about “Prodcaster”, our innovation where products itself can talk to customers. We’ve also covered the case study of Chevrolet Spark which was our first Prodcasting campaign.

This month, we’ve taken the Prodcaster to the next level with Honda Jazz! Honda wanted to try out innovative marketing for the newly launched Jazz, they found BluFi an interesting platform to reach their on - the – go consumers via mobile.

During the one month activity, a Honda Jazz was enabled with BluFi and made to go around different parts of the city. Users were educated about the activity with stickers and banners pasted in the car to turn in their mobile bluetooth. When users turn their mobile bluetooth, videos, specifications and dealer details have been delivered to them.

It created a lot of buzz among the crowd since it’s a new experience for them. The results also proved the fact BluFi holds a great opportunity to create engagement with customers.

The campaign created huge buzz even before the completion. The activity was featuredin India’s leading portal for advertising, media and marketing “Afaqs!” and also in "All About Outdoor" a leading OOH trends and news portal.

Following is the detailed presentation of the campaign.

Honda Jazz

View more presentations from Telibrahma Convergent Communications.

Good day,

Team TELiBrahma.

TELiBrahma is looking out for Innovation leaders.

2009-09-02T20:29:00.001-07:00

We are one of the leading mobile solutions companies in India, with great track record of innovative products, patented technologies, portfolio of innovative brand campaigns across the world etc. We’ve been awarded as one of the top 100 innovative startups in the world by Red Herring, and have been awarded Technology fast 50 in Asia by Deloitte and declared as one of the top Innovator in India by Nasscom. We are a bunch of wireless professionals with one common attribute: Passion towards Mobile solutions and strong belief in what we do.

And We are hiring!

When you step inside our office, you can’t find a software developer, tester, HR Admin, Sales team, marketing team, designer etc, all you can find is talented and energetic individuals who have a great passion in what they do and a high energy team atmosphere!

If you believe mobile solutions is the key to the brand communication and it will grow as a great medium for engagement and wanted to make your mark in this vibrant industry, read further and find whether we are lucky enough to accommodate you!

BTW, if you have exposure to any of social media tools like Twitter, Linkedin, Slideshare, blog, etc, it will help you to jump the queue. So please mention the IDs, blog URLs when you apply for the opening.

If you know any of your friends / relatives / colleagues whom you think an ideal person for the openings, go on and refer them. When they get selected you WILL win a Blackberry mobile, Samsung Star, Nokia Xpress music mobile phone and a cool MP3 player! There are no conditions added to this message.

1) VP/ President/CSO (1 opening), Bangalore.

Person should be above 35 years of age and preferably based in Bangalore. This is a senior management position with high visibility to investors and media. Person has to appreciate the value of being a stakeholder in a successful venture. KNOW MORE.

2) Regional head - Delhi, Mumbai (1 openings per location)

He/she should be above 25 years of age, a self starter, quick learner, dynamic and aggressive person who is passionate about selling concepts and new technologies. KNOW MORE
3) Content writer – Bangalore (1 opening):

This person will be responsible for defining and developing content across multiple platforms with direct accountability for copywriting, copyediting and proofreading website content and online marketing content like social media, micro-sites, landing pages, email templates, blogs to maximize our marketing opportunities. KNOW MORE

Interested candidates please mail your CVs to iwant2innovate@telibrahma.com and don’t forget to mention the following (all are optional):

Twitter id, Linked-in id, Facebook id, Slideshare-id, Blog URL, Referrer name and details.

Note: Also mention the Name and contact details of your referrer, if any.

Good day,

Team TELiBrahma.

Driving enrollment for a management college using mobile.

2009-08-27T04:24:00.000-07:00

Global School of Management science, a newly launched b-school in Delhi, India wanted to engage with the prospective students and provide a trigger to them to join the school.

The school partnered with TELiBrahma, to drive interactive engagement over mobile and to drive leads for the school.

We’ve decided to make use of the educational fair happened in Delhi. The entire exhibition area was BluFi enabled (bluetooth zone) to create an engagement with the students.

The activity created huge buzz and great results for the school.

To know more details about the campaign please CLICK HERE.

Good day,

Team TELiBrahma.

BluFi powered Lords cricket ground during Ashes 09

2009-08-09T21:12:00.000-07:00

The Ashes is a Test cricket series played between England and Australia. It is one of international cricket's most celebrated rivalries and dates back to 1882.

As part of our international campaign, we deployed BluFi technology in the famous Lords cricket ground which is considered to be the place where cricket was born! To remind the fact that, TELiBrahma is the only company in the world to convert an entire cricket stadium on to a BluFi zone and to provide LIVE match updates in real time for users in the ground!

During the exciting test match at lords during 16th July 09 to 21st July 09, users in the stadium were kept engaged and provided a better match experience and additional information about Ashes, their favorite stars etc on their mobile when they were watching the match!

During specific intervals, users were informed about the activity and were delivered exclusive Ashes content like News about both teams, facts about lords, Stats of the day, trivia, contest, mCoupons etc and the fans responded to the activity in a great way!

The response for the activity is very encouraging and the great acceptance from the fans has proved us that they are open to innovation that helps them in providing relevant and quality content and also the opportunities for brands to create a great recall and awareness among the fans!

Good day,

TELiBrahma.

Realtime survey using Mobile.BluFi @ Instoreasia09.

2009-07-28T20:35:00.000-07:00

TELiBrahma was part of recently concluded “Instoreasia 09” as its mobile partner. During the event that happened for 3 days in BIEC, Bangalore, the entire location was converted in to a BluFi zone (Bluetooth zone), and visitors were educated about the campaign and were requested to turn their mobile bluetooth to experience the event on their mobile.

An exclusive mobile application from Instoreasia 09, where users can learn about the event, details of companies participating and their stalls, detailed scheduled, profile of speakers and a feedback form about the event.

We have also included a survey form in the application. Since mobile is easier to provide feedback and users have complete freedom to participate or avoid and more importantly we wanted to check the effectiveness of the mobile as a tool for getting user responses.

This is a first of its kind interactive survey conducted among the customers in real-time environment. Results of the survey were thought provoking and are listed below:

Total number of unique downloads for a 3 day B2B event was 1269.

BluFi observed a repeat foot fall of 50%-60% between day 1 and day 2, 40% between day2 and day 3, 30% on all the 3 days.

BluFi also observed a very high dwelve time of 3-4 hours on an average.

Survey gave us some interesting stories!

More than 80% of the retailers are not satisfied with their ability to

a. Communicate offers @ the store level

b. Getting feedback from the consumers on instore experience

Situation was slightly better when it came to ability of users to find the products or ability of store managers to help consumers understand. In these 2 cases only 40% of them were totally unhappy and another 20% felt there is a need for improvement

Survey also included a question on challenges of using couponing

Response spread was lot more uniform when it came to couponing.

Feedback was divided between logistics, Ease of use by users, Cost of managing and analytics.

Good day,

Team Telibrahma.

Mobile Marketer features our campaign.

2009-07-13T23:42:00.000-07:00

We have shared our Chevy case study last month and have recieved great response from readers.

"Mobile Marketer" world's leading news provider in mobile marketing, commerce and media found our work interesting and featured in their Advertising coverage.

You can find the complete news article HERE.

Good day,

Team TELiBrahma.

Setback for SMS marketing.

2009-07-06T05:26:00.000-07:00

We came across an interesting article with regard to SMS marketing (Click here for the article)

From our perspective, it is not just illegal but serious wastage of money and brand worth. Opting out of an ad should be as easy as changing the channel/ shutting the TV. Creativity and value for consumers should dictate user’s interest in watching an ad or marketing message.

Did we say users turn on Bluetooth because we focus on delivering them value?

Find more case studies from TELiBrahma Here.

Follow us in Twitter by Clicking Here.

Want to know more about TELiBrahma? Click here.

Good day,

Team TELiBrahma.

A one of its kind mobile campaign to generate walk-ins to specific retail outlets!

2009-07-03T04:37:00.000-07:00

“Sangeetha mobiles” is a leading mobile phone retailer based out of Bangalore, India. They partnered with TELiBrahma to increase walk-ins to their outlets in Bangalore during their annual sale.

The objective was to communicate multiple offers in the promotion to the right customers and to overcome the disbelief in promotions in a competitive market.

The campaign strategy is to target right customers at the right time and deliver relevant content to them, which is possible only with BluFi. And to make the communication relevant to their present location.

We segmented customers based on their phones as lower end, mid segment and high end handsets and we delivered relevant communication to them by delivering offers that matched their mobile profile.

“For mid segment handsets we delivered offers on Memory cards to upgrade their mobile memory!”

During the campaign our existing BluFi network in shopping malls, youth hangouts, restaurants, commercial streets etc were used for the promotions. The retailer has multiple outlets in Bangalore and in the BluFi locations near the outlet we delivered the promotional message to customers and prompted them to walk-in to the outlet by providing the address of the nearest outlet.

“Users in Bangalore Forum mall received a relevant offer along with a message to walk-in to the ‘Sangeetha’ outlet at 2nd floor for more offers and surprises.”

Needless to say, this thoughtful campaign enticed users and made them believe that this offer is like exclusively designed for them! Following are some of the statistics that proves BluFi is an effective medium for brand communications!

50000+ users were engaged to the promotions through 20+ hangout locations around Bangalore!

Footfalls of users with Bluetooth turned on in different retail locations increased from 20% to 150% during the campaign

Over 4000 users visited the store after they received offer details via BluFi!

Staggering 45% increase in footfall with Bluetooth turned on across the locations!

For detailed case study of this campaign, Click here.

Find more case studies from TELiBrahma Here.

Want to know more about TELiBrahma? Click here.

Good day,

Team TELiBrahma.

Easy to get in.But no way to opt out! Is this mobile marketing?

2009-07-02T23:35:00.001-07:00

“Hi!

Whether you like or not, every day we all get SMS Advertisements.

And of course, we do not have much control over this menace, except a blanket blocking.

Now, in India, a company has come up with a revenue sharing model. They share their advertisement revenue with us!

If you register your mobile number with them, you will get money for each SMS you receive.

Please do not forget to refer your friends too, once you are enrolled.

It will enhance your earnings via referral bonuses.

To know more log on to --------------------------------------”

This Friday morning I received the above e-mail. Funny part in the mail is that the advertisers clearly accept that they would be sending us messages whether we are for or against receiving these SMS’s. They are bribing us to receive their messages. I expect these mobile marketing firms to be a little more sensitive. This just shows that they have lost all sense of morality and just somehow want to push in their messages.

What probably they arguments are based on is that paying to consumers would be cheaper and better than investing in R&D, creative guys and working hours with agencies to come up with a good and effective ad campaign that best suits the brand etc.

They had sent this particular mail to me on my official email id which goes on to prove that they have not got their targeting right in the first place. I am sure that many of us with rather prefer to pay for not receiving spam on our mobiles and rather receive some useful stuff.

One could be interested on some mobile marketing promotions for maybe a day only. But once we opt for a promotion, things become difficult. When we wish to opt out of these SMS alerts no one knows how to stop these alerts. There is no clarity in their websites as well. Even if we found a way to opt out, we need to remember the shortcode and reply them to stop sending messages for which we need to pay a premium for the SMS!

What we need is a platform where we can choose what we want and come out of it with minimal effort. Something like we receive messages when we like by simply turning our bluetooth on and can keep them away by turning it off.

Isn't mobile marketing something that cheers up the customers rather than pushing messages on us?

Are advertisiers listening?

by Dharitri das.

MINT: TELiBrahma is one of the promising Indian startup!

2009-06-30T23:12:00.000-07:00

Following is the news article about TELiBrahma by one of the leading business media brand in India "MINT"

Picks from India’s start-up landscape

TELiBrahma Convergent Communications Pvt Ltd

What does it do: TELiBrahma is a mobile solutions provider which offers Bluetooth-enabled advertising solutions for cellphones (Bluetooth, a short-distance wireless technology, allows data connectivity between devices).

Investors: Inventus Capital, Ojas Venture Partners
Likely exit: M&A or IPO

Why it is hot: Advertisers need or prefer ad mediums/networks that enable or provide qualified reach, accountability of the spending in terms of measurability, rich media applications, cost-effective advertising and promotion at the point of sale or location. While existing mobile-based ad solutions aim to address the above needs of advertisers, they are dependent on service providers, and require either phones with GPS (global positioning system) or triangulation-based cellular techniques to reach customers thereby limiting scope. TELiBrahma with its nationwide network of Bluetooth enabled zones is positioned to take advantage of the emerging digital advertising landscape. “As ad spends increasingly move towards digital media/BTL with clear emphasis on measurability and relevance, we expect that TELiBrahma’s offering will do exceedingly well,” says Rajesh Srivathsa, managing partner, Ojas Venture Partners. BTL is short for below the line advertising that does not rely on traditional channels such as television, print or radio.

Click here for the source.

Good day,

Team TELiBrahma.

TELiBrahma’s tribute to the “King of pop”.

2009-06-29T02:06:00.000-07:00

“Michael Jackson is no more with us”. The news that made millions of fans across the globe spend their night sleepless!

We at Telibrahma also share the same grief as the rest of his fans. After all he was an Icon who proved that talent knew no boundaries and innovation is what matters to make a difference!

Most of our employees are huge fans of MJ and we decided to pay a tribute to the king of pop, and more importantly, tribute to a real hero who inspired millions of kids to dream big!

Within 30 mins of the news in 26th June, we decided to provide fans memories of MJ that can reside on their mobile phone!

We have worked on an animated content that provided the achievements of MJ, and took fans back to golden days of POP! This is completely a NON-COMMERCIAL activity from Telibrahma, where we just wanted to pass the memories of one of the best music personality of the century!

We have delivered the content in all our BluFi zones (Bluetooth enabled locations) across India like McDonalds, Barista, shopping malls, youth hangouts, restaurants, corporate locations etc...

The challenge was that there were no communication to the users about the content due to virtually zero turn around time! But we believed in the oldest form of communication to spread the word out – “Word of mouth”!

We did this as a gesture of goodwill for his fans and to pay homage to a real hero. But what turned out was a result we didn’t even imagine! We have connected to over 40,000 unique fans in just two and a half days! Total number of Virals involved among peers was not accounted!

We believed that if the content is good, relevant and makes sense, users will spread the word out. And we have seen that many users were sending sms to their friends about the activity! And they have asked their friends to turn on their mobile bluetooth to receive special MJ content!

This activity proved the basics of mobile marketing: “Provide content that’s relevant and do that in an interesting way!” And more than that we have to ACT not REACT to achieve results in mobile marketing!

And our employees at TELiBrahma made it a “MJ-ONLY-DAY”! Who ever listening to music were playing ONLY Michael Jackson songs for the entire day!

Thank you MJ, for entertaining, inspiring and at last taught us few things!

Good day,

Team TELiBrahma.

Find more details about TELiBrahma, Here.

Movie marketing solutions from TELiBrahma: Using the small screen to drive people to the big screen.

2009-06-24T22:54:00.000-07:00

Tamilnadu (a state in southern India) easily ranks as one of the craziest movie following market in India. Added to this, there will be atleast one movie that’s hitting theaters every month. Unless the movie has big start value, it’s hard to pull the crowd to the theaters to make them experience the movie. Film producers find it’s difficult to differentiate their film from the rest in traditional marketing methods!

To create a differentiation and a different offering for the movie crazy young fans, producers of Mutthirai an action packed romantic movie, wanted to try out a new mode of advertising in contrary to the conventional form of promoting movies and to break away from the clutter.

ASA productions partnered with TeliBrahma Convergent communications, India’s leading mobile solutions company based out of Bangalore. TeliBrahma possesses BluFi, its proprietary product, where marketers can engage with users over mobile with TeliBrahma’s 1000+ Blufi zones like Mc Donald’s, Barista, Café Coffee day, Shopping malls, Commercial streets and ability to convert any location on to an instant Bluetooth zone!

The objective is to reach out to people movie crazy fans in Chennai and to provide them a better experience about the movie on their mobile! Hence the campaign was carried out in popular hangout locations like Baristas and Shopperstop in Chennai for duration of 3 weeks.

Users in the locations were educated about the promotions and prompted to turn their mobile Bluetooth to know more about the movie. Multiple mobile wallpapers of the movie were delivered to the users mobile along with the audio tracks from the movie. Users who wanted the complete song track were diverted to the WAP site of UTV, digital partners of ASA production and there they were able to download the full song directly on to their mobile.
This was the first time ever in the Tamil industry that an innovative mobile solution is used for a movie promotion! And for the users who were used to conventional promos, this happened to be a new experience and it was reflected in number of downloads!

We have connected to over 4000+ movie fans in the campaign period who got excited and downloaded the mobile wall papers and audio capsule of the movie. In a nutshell all fans went back with a piece of the movie which triggered a reason to watch the movie in the big screen!

“Today, one cannot just do TV commercials and press ads to make sure a buzz for a film is created. To get the target audience of Mutthirai involved with the movie, we needed an interactive promotion. Doing Bluetooth publicity and providing wallpapers, ring tones with TeliBrahma not only helped us to create awareness about Mutthirai but also promote other paid downloads!. We wanted to leverage on the hit music of Mutthirai that became a good talking point for the movie and downloads were good way to trigger it” said Urmi Thakur, Marketing Executive of ASA productions.

Find more case studies from TELiBrahma Here.

For more information about TELiBrahma Click here.

Good day,

Team TELiBrahma.

Now, products can talk to the consumers!

2009-06-22T02:00:00.000-07:00

When Kropex, dealers for General Motors in Bangalore, India decided to try out Bluetooth based marketing for the LPG variant of Chevrolet Spark they didn’t expect 10500+ downloads in just 2 days activity in a shopping mall!

Kropex partnered with Telibrahma Convergent communications, India’s leading mobile solutions company based out of Bangalore.

TELiBrahma possesses BluFi, its proprietary product, where marketers can engage with users over mobile with TELiBrahma’s 1000+ BluFi zones like Mc Donalds, Barista, Café Coffeeday, Shopping malls, Commercial streets etc...

Chevrolet Spark was one of the early adopters of “PRODCASTER”, an innovation from TELiBrahma Convergent Communications where a product can communicate to its consumers directly!

“This demonstrates how TELiBrahma can enhance the effectiveness of traditional marketing campaigns. Display and mall activation are a proven property and our media ensures higher level of engagement, excitements, measurements and more importantly, results” explains, Suresh Narasimha, CEO of TELiBrahma Convergent Communications.

In the campaign what turned to be a buzz builder among the weekend crowd in the famous FORUM mall in Bangalore, existing BluFi infrastructure in the mall was converted in to a “Chevy Zone”. Cars which were exhibited in the mall were enabled with the Bluetooth transmitters.

Users in the mall could download wallpapers, car details, specifications in animated format, details of the dealer etc! Users in other parts of the mall received a communication about the car prompting them to check out the car in the exhibition area.

There was a great excitement about the activity since users never experienced some thing like this before and they started to spread the word among their peer groups. There were around 10500 downloads for the content against the average 1000-2000 downloads in the same location on a normal weekend.

Despite the negative media publicity for General Motors in recent times, users showed interest towards the promotion and have enquired for more details about Chevy Spark from the representatives in “Chevy Stall”, and expressed their trust with the Indian arm of General Motors!

For detailed case study of the campaign, Click here.

Find more information about TELiBrahma Here.

Good day,

Team Telibrahma.

Case study: Mobile engagement solutions for Kingfisher, India.

2009-06-18T15:50:00.000-07:00

Client: UB Group, Kingfisher

Campaign Objective:

• To create brand connect with the target audience during the Indian Premier League 2009

• To communicate the message that Kingfisher is a Goodtimes partner of 5 teams

• Target age group: 18 to 30 years

The Campaign:

• The campaign was carried out in two phases. First there was a photo upload contest and then a Kingfisher contest

• As Kingfisher was part of 5 teams as their GOODTIMES partner, we asked users to upload their Goodtimes photo from their mobile

• In the second phase we carried out a Kingfisher contest wherein people received a contest form with questions regarding their local team and Kingfisher. E.g. ‘Who is the goodtimes partner of Mumbai Indians?’

• At the end of the activity, lucky winners were selected and presented with Kingfisher team merchandise

Challenges

• Kingfisher is associated with Beer and hence we could not promote the brand directly

• To break the myth that users won’t be receptive to mobile engagement ideas like photo upload, contests over mobile were initiated

Results

• More than 2 lakh downloads in 5 cities

• Around 814 photos were uploaded and 1036 responses on the contest within a fortnight.

Campaign Success

• The campaign saw the viral element at its best as there was more call to actions and the target audience has once again reiterated the fact that members responding to brand advertisements are high when it comes to mobile advertising.

For the detailed case study, please Click HERE

Good day,

Team TELiBrahma.

Welcome to the world of possibilities - Bluetooth 3.0.

2009-06-15T21:44:00.000-07:00

Bluetooth SIG Adds Speed, Bandwidth via 802.11 with Version 3.0 of the Global Wireless Standard

From its annual All Hands Meeting in Tokyo last week, the Bluetooth SIG formally adopted Bluetooth Core Specification Version 3.0 High Speed (HS), or Bluetooth 3.0. This latest iteration of the popular short-range wireless technology fulfills the consumers’ need for speed while providing the same wireless Bluetooth experience – faster. The biggest improvement for the new standard is speed, which jumps from a top transfer rate of 3 Mbps found in the current Bluetooth standard to 24 Mbps in 3.0, according to the Bluetooth SIG.

So what exactly is Bluetooth 3.0?

Bluetooth 3.0 is the new version of the Bluetooth standard and reportedly is 160 times faster than the earlier version Bluetooth 2.1 with file transfer rates at 480 Megabit per second in close proximity and 100 megabits per second at 10 meters.

The drastical improvement in the throughput is achieved by using 802.11 technology, not technically Wi-Fi but reportedly the advancement in the standard allows the Bluetooth wireless frequency to piggyback on the Wi-Fi, allowing Bluetooth over Wi-Fi.

This is actually implemented by using two compatible Bluetooth modules that coordinate a switch to 802.11 to move bulk files and once the file transfer is complete, the device coordinate a switch back to the slower and backwards compatible 3 Mbps rate.

What are we going to see?

The blazing fast data speed of the improved standard can be used for a slew of applications including Video streaming from camcorders to TV sets and Computers, Computers and TV’s to Mobile phones, Wireless streaming of presentation from laptops to projectors and many more.

Apart from the streaming between consumer devices Mobile social networking and Bluetooth based mobile advertising is going to shape up to the next level. With throughputs comparable to Wi-Fi these business can do some really awesome stuff with Bluetooth 3.0.

Applications

With the availability of Bluetooth version 3.0 HS, consumers can expect to move large data files of videos, music and photos between their own devices and the trusted devices of others, without the need for cables and wires.

Some applications consumers will experience include:

Now we can transfer an entire music album or an entire DVD from your PC to your phone in seconds via Bluetooth
Bulk downloads photos to a printer or PC
Send heavy video files from camera or phone to computer or television in seconds
A virtual music store can be crated over a Bluetooth network and consumers can purchase music albums in seconds!
With greater speed and reach, a real-time game in a digital screen between the users spread across different geographies over a Bluetooth network is highly possible! (A user in a Mall in Bangalore can play real-time game with a user in a mall in Mumbai, which is live on a digital screen!)

TELiBrahma convergent communications, a leading mobile solutions player, based out of Bangalore, India with more than 1000+ Bluetooth zones with our proprietary technology BluFi, will adapt Bluetooth 3.0 in near future! We will keep you posted!

For information about how BluFi is used in mobile marketing in bringing brands to life on to the palms of consumers, please visit www.blufimedia.com

For more details about us please visit www.telibrahma.com

Good day,

Team TELiBrahma.

Are short codes an easy way to provide marketing information over mobile?

2009-06-11T01:46:00.000-07:00

Most of the marketers have signed up for short codes paying anywhere from $ 1500 to $2500 per year per short code (many of them have got multiple short codes).
Assumptions about shortcodes are
a. Short codes are easier for customers to remember and respond
b. Short codes would fetch additional revenue

Let’s see if that is true
Are short codes generating response?
a. Whether it is 5 digits or 10 digits people are not used to remembering number. Further in the case of short codes they also have to remember keyword which makes it difficult proposition
b. Generally short codes respond much less than 5000 responses a month and that too with an investment for educating users on the service
c. Short codes cost the premium to users (costs Rs 1 to Rs 3) creating huge entry barrier for users to respond.
Are Short codes fetching revenue?
Short code normally costs the users Rs 3 and most of this revenue goes to operators. 80% of this revenue would be held by operators and remaining 20% would be shared between the short code service provider and the brand launching the service. Considering 5000 messages the revenue earned is < $30 per month!

Cost associated with Short code

a. As mentioned earlier short codes cost users more than brands gain. Short code needs to be communicated to consumers through ATL, hoardings etc, that further adds to the cost.

Is there an alternative?

Yes! BluFi, a bluetooth based marketing platform from Telibrahma can make provide a convenient and fruitful mobile experience to both consumers and marketers.

- 200K to 500K engagements with the audience targeted based on location and handset profile

- 10-20K responses through SMS, embedded in a mobile form where users just need to press the button to send message without remembering the shortcode without additional investment for educating the users on short code (Refer the creative from our campaign which we carried out for India's leading brand Kingfisher)

- Zero cost and rich brand communication to consumers

To know more about BluFi visit http://blufimedia.com/

BluFi is a proprietary product of Telibrahma. Visit http://www.telibrahma.com/ for more details