Thursday, October 22, 2009

TELiBrahma wins ORDER OF MERIT from PMAA

Promotion Marketing Awards of Asia (PMAA), which completes a decade in 2009 marking its excellence in Asia, recognizes the very best in promotion marketing and mastery throughout Asia every year. We have nominated 2 of our campaigns in Digital category. The Jury has awarded the ORDER OF MERIT certificates to both nominations after analyzing the innovative aspect of both campaigns.

Following are the 2 campaigns that were awarded the Order of Merit certificates:

Alley: Aley is a non profit organization focusing on promotion of rural artists and their art work. Aley helps rural artists sell their pieces of art directly to the art enthusiasts and art collectors devoid of middle men.

Paintings created by the artists were converted in to wall papers with the signature and contact details of Aley, and these were delivered to the users mobile directly in all our BluFi zones. Each time user visits a luxury mall, a different content was delivered ensuring no repetition of images/content.

• More than 200000 impressions were delivered in 1 month
• Several leads were generated during the activity period

Royal Challengers:
The entire KSCA stadium was converted into a BluFi zone. Spectators were treated with instant updates from the match which is the major difference between watching the match in stadium and in cricket match. Updates include analysis from the match, team profile of Royal Challengers, images from the match and fun facts. Spectators could participate in contests predicting different outcome of the matches to win prizes (sponsored by partnering brands)

• More than 10000 registration to fan club in pre-event activities
• More than 240000 downloads over 28 hours of cricket
• Major brands like Blackberry, Britannia, Airtel, RC and Canara bank engaged with target customers through the new platform that was created
• 7 blackberry phones, t-shirts and free tickets were given to spectators as prizes
• Nearly 20% of the fans in the ground downloaded content during the match days

Good day,

Team TELiBrahma.

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