6 reasons why marketers will love BluFi.

BluFi is consumer friendly: Consumers love when they get branded content for FREE! As most consumers feel that present data plans are expensive and slow on speed, BluFi on the other hand costs them Zero and it’s faster than the 3G! BluFi is completely permission based and users can easily opt of the engagement just by turning of their mobile bluetooth hence provide the control to the user!

BluFi for great reach: What ever the sine of media plan is, BluFi can help marketers to reach the mobile consumers at various locations like shopping malls, restaurants, hangouts, corporate locations, cricket stadiums etc across India. Marketers can reach the “hard to reach consumers who are on mobile” via BluFi more effectively than other medium.

Target the right consumer: Blufi makes it possible to target users based on the mobile phone model they carry with. So when a luxury brand wants to engage with the TG, BluFi helps to target all hi-end mobile phones in BluFi locations and deliver the brand message.

Customized messages: Using BluFi, brands can deliver different messages to different users based on the mobile models, duration of the day, location of the user, based on the previous interactions with the users etc. This helps brand to stand out from the clutter and to provide great engaging content for users. BluFi also identifies different mobile models and will deliver the right content for users which is compatible to their mobile phone.

Rich media on mobile: Using BluFi we can deliver rich media content to users’ mobile in lesser time than any other mediums! Rich brand content like TVC, wallpapers, screensaver, mobile games, mobile applications, flash files, mobile coupons, mobile brochures etc can be delivered to users.

Measurement: Measurement of the campaign in BluFi is advanced than many existing mediums available. Measurement can be made based on the location, time duration, consumer segment based on the mobile phone models, viral element etc. Advanced measurement like these helps marketers to read the impact of the campaign, get feedback from the consumers and to customize the message if required.

Good day,

Team TEliBrahma.

A one of its kind mobile campaign to generate walk-ins to specific retail outlets!

“Sangeetha mobiles” is a leading mobile phone retailer based out of Bangalore, India. They partnered with TELiBrahma to increase walk-ins to their outlets in Bangalore during their annual sale. 

The objective was to communicate multiple offers in the promotion to the right customers and to overcome the disbelief in promotions in a competitive market. 

The campaign strategy is to target right customers at the right time and deliver relevant content to them, which is possible only with BluFi. And to make the communication relevant to their present location.

We segmented customers based on their phones as lower end, mid segment and high end handsets and we delivered relevant communication to them by delivering offers that matched their mobile profile.

“For mid segment handsets we delivered offers on Memory cards to upgrade their mobile memory!”

During the campaign our existing BluFi network in shopping malls, youth hangouts, restaurants, commercial streets etc were used for the promotions. The retailer has multiple outlets in Bangalore and in the BluFi locations near the outlet we delivered the promotional message to customers and prompted them to walk-in to the outlet by providing the address of the nearest outlet.

“Users in Bangalore Forum mall received a relevant offer along with a message to walk-in to the ‘Sangeetha’ outlet at 2nd floor for more offers and surprises.”

Needless to say, this thoughtful campaign enticed users and made them believe that this offer is like exclusively designed for them! Following are some of the statistics that proves BluFi is an effective medium for brand communications!

50000+ users were engaged to the promotions through 20+ hangout locations around Bangalore!

Footfalls of users with Bluetooth turned on in different retail locations increased from 20% to 150% during the campaign

Over 4000 users visited the store after they received offer details via BluFi!

Staggering 45% increase in footfall with Bluetooth turned on across the locations!

For detailed case study of this campaign, Click here.

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Good day,

Team TELiBrahma.