Thursday, September 3, 2009

When HONDA talks!

Last month, we’ve covered about “Prodcaster”, our innovation where products itself can talk to customers. We’ve also covered the case study of Chevrolet Spark which was our first Prodcasting campaign.

This month, we’ve taken the Prodcaster to the next level with Honda Jazz! Honda wanted to try out innovative marketing for the newly launched Jazz, they found BluFi an interesting platform to reach their on - the – go consumers via mobile.

During the one month activity, a Honda Jazz was enabled with BluFi and made to go around different parts of the city. Users were educated about the activity with stickers and banners pasted in the car to turn in their mobile bluetooth. When users turn their mobile bluetooth, videos, specifications and dealer details have been delivered to them.

It created a lot of buzz among the crowd since it’s a new experience for them. The results also proved the fact BluFi holds a great opportunity to create engagement with customers.

The campaign created huge buzz even before the completion. The activity was featuredin India’s leading portal for advertising, media and marketing “Afaqs!” and also in "All About Outdoor" a leading OOH trends and news portal.

Following is the detailed presentation of the campaign.

Good day,

Team TELiBrahma.

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