Tuesday, December 1, 2009

Nitty-gritty of Augmented reality.

Augmented Reality (AR) adds information and meaning to a real world object or place. It is designed to bridge the gap between the reality the user is experiencing and the content. This is done by assigning Meta data to physical objects.

AR takes real object or space as the foundation and incorporates technologies that add contextual data to deepen a person’s understanding of the subject. Contextual data added can be graphics, sounds and any other output format.

Augmented reality is associated with four critical technology needs:

  • A sensor device ( To experience a real world object)
  • Tracking system ( Optional to track location and orientation)
  • Computing power ( To identify the sensed object)
  • Information rendering ( as a overlay/ visual representation)

Augmented reality and advertising

Augmented reality enables higher levels of engagement and interactivity with the targeted consumers. When advertising based on AR is delivered through mobile, brands would benefit from the reach, engagement and measurement.

With AR, advertisers can use static objects like banner, print ads and even product displays to deliver personalized information and experience to targeted customers.

Today AR can be used for creating extremely novel and engaging applications without a large budget. These applications can enable interaction with brand, products and characters in compelling ways not previously possible.

However with its cool aspect interaction can quickly go viral and spread exposure with word of mouth, social networking, and link sharing.

In summary AR:

  • Enables exciting rich media engagements with targeted consumers
  • Brings alive the static hoardings, print ads and even direct mailers by delivering dynamic content on users mobile
  • Enable users to experience the products in a cooler way and download coupons, offers amongst other things
  • Makes consumers to engage the amount of time they spend with the brand and campaign which not only increases brand recall but invariably leaves a stronger bonding

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Good day,
Team TELiBrahma.


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