Tuesday, November 24, 2009

HSBC India brings “augmented reality” in to reality!

Visitors of HSBC bank branch offices in Mumbai was taken by surprise with a first of its kind and innovative experience from HSBC, a brand which is known for great customer experience and innovation.

Select branches in Mumbai were enabled with BluFi and a HSBC AR application was delivered to users via their mobile bluetooth at zero cost! Unique AR codes have been printed in different collaterals like leaflets, posters, banners etc along with a call to action communication to download the application and experience augmented reality on their mobile. The entire campaign strategy and execution was handled by TELiBrahma.

Users were excited to see animated and interactive content on the different promotional offers on HSBC premier and platinum cards popped up suddenly when they point their mobile camera to the respective codes! An innovative technology with exciting and relevant content created a great buzz for the activation.

You can experience the HSBC AR campaign on your mobile here and on the web here.

Good day,

Team TELiBrahma.

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4 comments:

Pure Majick said...

Hey! good stuff!

Also was impressed by the Tag Cloud on this page. Do let me know where I can get it from.

Amol

Manoj said...

Thanks a lot for your comment @Pure Majick.

You can get the flash tagcloud from the following link:

http://www.bloggerbuster.com/2008/08/blogumus-flash-animated-label-cloud-for.html

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