Tuesday, November 24, 2009

Nike presents India’s first print campaign with augmented reality.

With the launch of the Nike Sportswear collection, Nike India wanted to integrate innovation with the launch campaigns in November 2009. The campaign features famous sports personalities and also the emerging ones in Nike Sportswear collection.

Telibrahma partnered with Mindshare Digital and Nike to provide a first of its kind experience to readers. The idea is to bring the static press ads in to life with augmented reality (AR) which is an emerging technology in mobile space.

Famous magazines like Blender, Femina, Garzia, Man’s world, Maxim, M-magazine, and Marie Calire have hit the stand this month with Nike Sportswear ads featuring unique AR codes. Users can download the Nike application just by texting NIKE to 56006. The AR mobile application was also been delivered to users via bluetooth in BluFi locations across India. There were multiple press ads featuring different sports stars and when users point their mobile camera to an advertisement with the code, animated content featuring the sports personality and products featured in that particular ad was displayed along with the details of other products in the Nike Sportswear collection!

This was the first time in India that a print campaign has an augmented reality feature in it. Augmented reality made it possible to transform the static press ad in to an interactive one!

Experience the Nike AR campaign on your mobile here.

Good day,

Team TELiBrahma,

Bookmark and Share


Post a Comment