Wednesday, November 18, 2009

Media planning with BluFi

While BluFi delivered lot of interesting campaigns for some of the biggest brands in the country over last few months, we always feel, there needs to be lot more awareness about BluFi as a media to reach mobile consumers effectively.

To bridge the gap we recently did an analysis integrated with an independent survey on BluFi network and usage patterns. Seeing the results we thought it is exciting for us to share the same with planners.

For the analysis following data were considered:

1) Network Data 2) Sample space 3) 100% accuracy

Some of the exciting findings include…

  • 73% of users wanted to constantly know about new products coming up in the market
  • 63% are interested in fashion and latest trends
  • 63% are interested in holidaying abroad
  • 22% are planning to buy a new 2 wheeler and 32% of them are planning to go for a 4 wheeler within an year
  • 71% would access BluFi for the second time within a month and 35% of them would access BluFi atleast 5 times within a month
  • 59% are interested in accepting communication from Liquor companies

Refer the following presentation for more details:

BluFi For Media Planners


Good day,
Team TELiBrahma.

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