1) We love cricket:
The IPL season 2 was shifted to SA but not the spirit. TELiBrahma put in its effort recreating IPL fever through special BluFi IPL zones. Nokia, Nike, McDowell, RC, Kingfisher and Puma are few of the brands that created interesting engagements during IPL season 2 on BluFi.
TELiBrahma Continued its passion through KPL ( Karnataka premier league) when it helped Bangalore Brigadier and Sprite to deliver engagements on consumers' mobile.
Use of BluFi and its impact reached its pinnacle when TELiBrahma deployed BluFi in all 3 CLT20 stadiums and delivered real time video on demand and updates to consumers by partnering with ESPN and Sprite. CLT20 alone delivered more than 1.3 million downloads.
2) Prodcasting
TELiBrahma launched its new offering Prodcaster to create direct dialogue between products on display and consumers. Prodcasters have been used by leading brands like Toyota, Tata motors, Maruti, Honda, Chevrolet. Few other major brands are about to launch their campaign in January 2010.Autoexpo 2010 is another event where prodcasting would help major car OEM's to reach to millions of consumers. Results have been equally encouraging with each campaign out performing the others in terms of creative experience, excitement and numbers that matter.
3) IntARact
TELiBrahma made "Augmented reality" a reality in India. We overcame several technology barriers and created "IntARact" which is truly a next big platform for superior brand engagement over mobile. HSBC, NIKE and Mahindra have tasted the benefits of new technology and are planning for larger strategies. IntARact not only delivers an advertising a campaign but moves beyond to address communication challenges that the brand has!
4) BTL and Event Integrations
BluFi continue to bring huge benefits to brands as part of their BTL activations and event sponsorship. While events like instoreasia09, FICCI frames, Indiatelecom09, MoodIndigo, Kshitij, TiE TES embraced the benefits of BluFi, its brands who enjoy the real benefits of it. Cadburys, Fanta, Sprite, Samsung and many more brands used BluFi to measure, engage and create powerful ROI for their investments.
5) A profiled inventory for advertisers
BluFi now offers a much larger profiled inventory for advertisers. BluFi is the only medium through which brands can target retail, hangout and corporate locations in the country. Across deployment in Barista, CCD, Shoppers stop, Spenser, More, 60+ malls, TELiBrahma now helps advertisers to reach more than 2M consumers month on month.. We also have contracts and strategies in place to reach 5M consumers month on month by April next year. We are enabling advertisers to reach consumers based on the location, profile, handset and time and by enabling them to pay per download.
6) Awards and Recognition:
This year, TELiBrahma was recognized in global arena. We have won "Order Of Merit" certificates from PMAA for 2 of our campaigns and our Prodcaster campaign for Honda JAZZ was shortlisted as finalist in MMA global awards.
We were also featured in many publications for our innovation in mobile marketing.
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